Also Bought Shopify Apps – Market Share Breakdown
(Updated September 2026) See which also bought Shopify apps dominate installs and how their share has shifted over time. This keyword page shows the full market share table, monthly share trends for the leaders, and a country-level breakdown so you can compare global vs regional dominance.
Also Bought Shopify Apps — Full Market Share Table
All tracked also bought Shopify apps ranked by current install share, with change vs 30 days ago and Leader / Climbing / Declining / Stable status — filterable by country and date range.
| # | App | Market Share | Change | Status |
|---|---|---|---|---|
| 1 |  Essential Upsell & Cross Sell | 89.97% | 0.84 | Climbing |
| 2 |  Also Bought CBB | 4.58% | 1.36 | Declining |
| 3 |  Frequently Bought Together FT | 3.10% | 1.43 | Climbing |
| 4 |  Product Recommendations • ES | 1.32% | 1.23 | Declining |
| 5 |  Tipo Related Products, Upsell | 0.64% | 0.38 | Climbing |
| 6 |  Frequently Bought Together CBB | 0.24% | 0.02 | Declining |
| 7 |  WB: Frequently Bought Together | 0.10% | 0.03 | Declining |
| 8 |  K: Cross Sell+Related Products | 0.02% | 0.01 | Declining |
| 9 |  Currency Converter Plus | 0.01% | 0.00 | Declining |
| 10 |  FBT‑Frequently Bought Together | 0.01% | 0.00 | Climbing |
Showing 1-10 out of 22
Key Insights:
- Essential Upsell & Cross Sell holds 90.0% share of also bought app installs — 85.4pp ahead of Also Bought CBB (4.6%).
- Top 3 apps (Essential Upsell & Cross Sell, Also Bought CBB, Frequently Bought Together FT) account for 97.6% of all also bought install share — a fragmented market.
- Frequently Bought Together FT is gaining share fastest this month (+1.43pp) — the largest single gainer among the top also bought apps by share.
- Also Bought CBB is losing share fastest (-1.36pp) — could indicate a churning user base or a stronger challenger gaining ground.
Also Bought Shopify Apps — Market Share Over Time
Monthly market share trajectory for the top 5 also bought Shopify apps over the past year — see who's gaining or losing install share month by month.
Charts Data
| App | Apr 2026 | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 |
|---|---|---|---|---|---|---|
| Essential Upsell & Cross Sell | 90.6%0.48 | 90.6%0.01 | 89.0%1.54 | 89.8%0.78 | 89.3%0.47 | 88.2%1.12 |
| Also Bought CBB | 5.1%0.25 | 5.2%0.07 | 6.0%0.83 | 4.6%1.38 | 5.7%1.09 | 4.7%1.02 |
| Frequently Bought Together FT | 1.2%0.33 | 1.4%0.22 | 1.7%0.24 | 3.2%1.54 | 2.1%1.13 | 2.1%0.04 |
 BOGOS: Free Gift Bundle Upsell | — | — | — | — | — | 1.6% |
| Product Recommendations • ES | 2.4%0.03 | 2.4% | 2.6%0.22 | 1.3%1.25 | 1.7%0.34 | 1.5%0.14 |
Key Insights:
- Essential Upsell & Cross Sell's share expanded from 84.9% → 88.2% over the charted period.
- Of the top 5 tracked also bought apps, 2 grew share and 2 lost share — leader is widening the gap.
Top Also Bought Shopify Apps by Country
Per-country market share rankings for also bought Shopify apps across 5 markets — see which apps lead in each country and where regional leaders diverge from the global leader.
| # | 🌎 Worldwide |  United States |  India |  China |  United Kingdom |
|---|---|---|---|---|---|
| 1 | | | | | |
| 2 | | | | | |
| 3 | | | | | |
| 4 | | | | | |
| 5 | | | | | |
Key Insights:
- Essential Upsell & Cross Sell leads also bought apps in all 4 tracked markets — United States, India, China, United Kingdom.
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Top 5 Apps in Also Bought
- Also Bought CBB — Leads also bought apps with 4.7% install share, rated 4.8★ — losing share this month.
- Essential Upsell & Cross Sell — Holds 88.2% of also bought app install share, rated 5.0★ — losing share this month.
- Product Recommendations • ES — Holds 1.5% of also bought app install share, rated 5.0★ — losing share this month.
- Frequently Bought Together FT — Holds 2.1% of also bought app install share, rated 4.6★.
- Tipo Related Products, Upsell — Holds 0.7% of also bought app install share, rated 4.9★ — losing share this month.
Also Bought Shopify Apps — Frequently Asked Questions
1. Which also bought app has the highest market share on Shopify?
Essential Upsell & Cross Sell ranks #1 by share among also bought apps at 90.0%, but the market is fragmented — multiple apps capture meaningful share. Compare the top 5 on features and pricing before deciding.
2. How is market share calculated for also bought Shopify apps?
For also bought (a keyword page), market share is rank-weighted — apps at position #1 carry roughly 40× the weight of apps at position #22, and apps beyond #22 are excluded. Each app's weighted score is divided by the total weighted score across the keyword to give the share %. This reflects Shopify search behaviour: most installs come from the top of the results.
3. Which also bought apps are gaining market share on Shopify?
Frequently Bought Together FT is gaining also bought app market share fastest this month, up +1.43pp versus 30 days ago. Switch the table sub-tab to "Market Share Changes" to see all gainers ordered by movement.
4. Which also bought apps are losing market share on Shopify?
Also Bought CBB has lost the most market share this month among also bought apps (-1.36pp). Sort the table by Change (Low to High) to see the full list of decliners.
5. Which countries drive the most also bought Shopify app installs?
United States drives the largest share of also bought app installs at 29.0%, followed by United Kingdom at 10.1% and Australia at 6.4%. Use the country picker on the third card to compare market leaders by country.
6. How many also bought apps does ShopDigest track on Shopify?
ShopDigest tracks 96 also bought apps on the Shopify App Store. Market share, rankings, and review data refresh weekly so you can track competitive shifts as they happen.
7. Why does the highest-share also bought app differ from the #1 ranked app?
Rank reflects an app's current position in the Shopify App Store under also bought (driven by Shopify's own algorithm), while market share on ShopDigest is estimated from review counts and other factors as a proxy for active installs. The two metrics move on independent dynamics, so the highest-share app and the #1-ranked app are not always the same — and a divergence between them is worth noting rather than assuming one will pull the other along. For also bought, Essential Upsell & Cross Sell leads on share; see the rankings tab for who currently holds #1 position.
