Also Bought Shopify Apps – Analytics & Insights

Also Bought CBB ranks #1 for also bought with 4.7% share — the leader position in a fragmented field where many apps are within striking distance, -83.6pp ahead of Essential Upsell & Cross Sell (88.2%). Product Recommendations • ES sits at #3 with 1.5% share, rounding out the top tier. Together, the top 3 apps absorb 94.4% of all also bought installs — a highly concentrated landscape with limited room for new entrants. Frequently Bought Together CBB is the standout mover this month, climbing 3 positions — a momentum signal worth tracking. Worth noting: the top-ranked app and the highest-share app aren't the same here — App Store rank and our market share metric (computed from review counts and other factors) move on independent dynamics, so cross-checking both views matters in this category.

Also Bought is a fragmented market — the top 3 apps together hold only 94.4% of installs, leaving Also Bought CBB's 4.7% lead modest in absolute terms and Product Recommendations • ES at 1.5% still capturing meaningful share. With this many viable apps, pricing model and integration depth differentiate also bought options more than rank does.

Also Bought CBB held #1 steadily from Sep 2025 to Sep 2026 — an entrenched leader in also bought that challengers haven't displaced. Among the top 5 plotted also bought apps, 1 improved and 1 declined — rankings reshuffled without a single category-wide direction. Also Bought CBB's share expanded +2.0pp from 2.7% (Sep 2025) to 4.7% (Sep 2026) — a sustained widening of the gap against other also bought apps over this window.

Stable rankings across the top 5 plotted also bought apps mean merchants have largely settled on their preferences — challengers below the top 5 face an uphill path to break in.

United States leads geographic demand for also bought apps at 29.0%, but the install base is meaningfully spread across multiple top markets. United Kingdom follows at 10.1%, with Australia at 6.4%. Together, the top 3 markets account for 45.5% of also bought app installs worldwide. India (5.5%) and Germany (3.8%) round out the top 5. India is the fastest-growing market this month (+0.6pp), pointing to accelerating demand outside the established leaders.

also bought app demand is split between United States (29.0%), United Kingdom (10.1%), and Australia (6.4%) — the leaders in moderately distributed categories like this usually invest in multi-currency, multi-language support, making them workable for cross-border also bought merchants.

Essential Upsell & Cross Sell is the only app in this set to have crossed 1,000 reviews, reaching the milestone in 16 months since launch. The remaining 4 also bought apps tracked here are still building toward 1,000 — current cumulative review counts give the clearest picture of where each one stands today.

4 apps on this chart haven't yet crossed 1,000 reviews: Frequently Bought Together FT at 350, Tipo Related Products, Upsell at 332, Also Bought CBB at 314, Product Recommendations • ES at 130 cumulative reviews. Frequently Bought Together FT is closest to the milestone — its current count puts it roughly 35% of the way to 1,000.

Essential Upsell & Cross Sell is the only app in this set to have crossed 1,000 reviews so far — a useful signal for merchants that one app has already proved sustained adoption while the others remain in the "promising but unproven" tier of the also bought category.