Google & Youtube Shopify App – Market Share & Install Footprint
(Updated September 2026) Track Google & YouTube's estimated install share within every Shopify App Store group it appears in — categories, keywords, and collections — with current %, 30-day change, and Growing / Stable / Declining status. Drive sales by showcasing your products on Google and YouTube.
Google & Youtube — Market Share Across Shopify App Store Groups
Google & YouTube's estimated install share within each Shopify App Store group it appears in — categories, keywords, and collections — with current %, status (Growing / Stable / Declining), and 30-day change. Filterable by date range and sortable by share or share change.
| Category/Keyword | Market Share | Status |
|---|---|---|
Keywordyoutube | 96.97%0.32 | Declining |
KeywordGoogle pay | 95.32%16.20 | Growing |
Keywordgoogle channel | 94.53%0.19 | Declining |
Keywordgoogle analytics | 94.50%0.73 | Declining |
Keywordgoogle merchant | 94.40%10.57 | Growing |
Keywordgoogle tag manager | 91.55%1.21 | Growing |
Keywordmerchant center | 85.01%0.72 | Growing |
Keywordgoogle ads | 71.97%47.29 | Growing |
Keywordgoogle | 64.28%3.34 | Declining |
KeywordLookalike audiences | 63.73%20.42 | Declining |
Showing 1-10 out of 67
Key Insights:
- Google & YouTube captures 97.0% of installs in youtube — its strongest position among the 10 Shopify groups shown (67 groups in total).
- Over the past 30 days, 5 gained share and 5 lost share — a mixed share picture.
Google & Youtube — Market Share Trend Across Top Groups
Monthly market share trajectory for Google & YouTube across its top 5 Shopify App Store groups over the past year — pick categories or keywords to plot, filter by country, and switch sub-tabs for absolute share or per-interval change.
Charts Data
| Category / Keyword | Apr 2026 | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 |
|---|---|---|---|---|---|---|
| Youtube | 97.42% | 97.27%0.15 | 97.29%0.02 | 96.98%0.31 | 96.83%0.15 | 97.00%0.17 |
| Google Analytics | 45.71% | 95.28%49.57 | 94.63%0.65 | 94.49%0.14 | 96.78%2.29 | 96.63%0.15 |
| Google Merchant | 35.77% | 73.74%37.97 | 83.60%9.86 | 94.41%10.81 | 89.34%5.07 | 96.09%6.75 |
| Merchant Center | 68.15% | 90.15%22 | 84.25%5.9 | 85.30%1.05 | 90.83%5.53 | 95.58%4.75 |
| Google Channel | 32.33% | 94.90%62.57 | 94.66%0.24 | 94.55%0.11 | 94.17%0.38 | 94.62%0.45 |
Key Insights:
- Google & YouTube's biggest share gain is in Google Merchant — expanded from 76.3% to 96.1% over the charted period.
- Across the 5 plotted groups, Google & YouTube expanded share in 4 and contracted in 1.
Top Categories Google & Youtube Ranks In on Shopify
- Keywordyoutube — Holds 97.0% market share in this keyword (-0.32pp this month) — slipping in this keyword.
- KeywordGoogle pay — Holds 95.3% market share in this keyword (+16.20pp this month) — Google & YouTube's growing footprint here.
- Keywordgoogle channel — Holds 94.5% market share in this keyword (-0.19pp this month) — slipping in this keyword.
- Keywordgoogle analytics — Holds 94.5% market share in this keyword (-0.73pp this month) — slipping in this keyword.
- Keywordgoogle merchant — Holds 94.4% market share in this keyword (+10.57pp this month) — Google & YouTube's growing footprint here.
Google & Youtube on Shopify — Market Share FAQs
1. Where does Google & YouTube have the most market share on Shopify?
Google & YouTube captures the largest share of installs in youtube — 97.0% of the group's tracked install base, followed by 95.3% in Google pay and 94.5% in google channel. Sort the table by Share to see the full ordered list.
2. Which Shopify categories is Google & YouTube gaining or losing share in?
Google & YouTube's share movement is mixed this month — gaining in some groups, holding or slipping in others. Use the "Market Share Changes" sub-tab to find both the climbers and the decliners ordered by movement size.
3. How is Google & YouTube's Shopify market share calculated?
Market share is estimated from each app's review velocity within a group, used as a proxy for install share. For category and collection groups, it's a straight share-of-reviews calculation; for keyword groups, ranking position is weighted (rank #1 ≈ 40× the weight of rank #22, with apps beyond #22 excluded) since search traffic concentrates heavily at the top. The Country filter on the table re-computes share using only that country's reviews.
4. In how many Shopify groups does Google & YouTube hold market share?
Google & YouTube appears in 67 Shopify App Store groups in total — categories, keywords, and collections combined. The table above lists the top 10 where it captures the largest share; paginate or sort by Change to see the rest.
5. How often does Google & YouTube's Shopify market share update?
Share figures are recomputed weekly from the latest review data. Significant share changes typically take 2–4 weeks to manifest because the underlying review base moves slowly; switch the chart's granularity to Weekly to spot inflection points within the noise.
