(Updated September 2026) Track where Google & YouTube's merchants are concentrated worldwide on the Shopify App Store — country-level share of installs, 30-day movement, and an internationalisation trend chart that shows how its footprint has evolved over time. Drive sales by showcasing your products on Google and YouTube.
Where Google & YouTube's merchant base is concentrated worldwide — top 10 countries by share of the app's reviews, with status (Growing / Stable / Declining) and 30-day change. Sortable by share or change; switch to "Top Gained" to surface emerging markets.
| # | Country | Market Share | Change |
|---|---|---|---|
| 1 | 23.58% | 1.05 | |
| 2 | 7.12% | 0.84 | |
| 3 | 7.01% | 0.28 | |
| 4 | 5.23% | 0.60 | |
| 5 | 4.56% | 0.37 | |
| 6 | 4.45% | 0.41 | |
| 7 | 4.34% | 0.03 | |
| 8 | 3.11% | 0.31 | |
| 9 | 2.89% | 0.31 | |
| 10 | 2.78% | 0.47 |
Key Insights:
Monthly country share trajectory for Google & YouTube across its top 5 markets over the past year — pick countries to plot, change date range, or switch sub-tabs to see absolute share or per-interval change.
| Country | Apr 2026 | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 |
|---|---|---|---|---|---|---|
22.90% | 22.96%0.06 | 22.65%0.31 | 23.86%1.21 | 24.24%0.38 | 25.96%1.72 | |
6.40% | 6.94%0.54 | 6.28%0.66 | 6.99%0.71 | 7.41%0.42 | 7.81%0.4 | |
8.08% | 7.50%0.58 | 7.29%0.21 | 7.10%0.19 | 6.82%0.28 | 6.49%0.33 | |
6.40% | 5.15%1.25 | 5.72%0.57 | 5.22%0.5 | 5.06%0.16 | 4.93%0.13 | |
3.25% | 3.92%0.67 | 4.04%0.12 | 4.55%0.51 | 4.71%0.16 | 4.57%0.14 |
Key Insights:
United States dominates Google & YouTube's install base on Shopify with 23.6% of all reviews — a single-region merchant base that effectively defines the app's product priorities. India follows at 7.1%, with France at 7.0%. Together, the top 3 countries account for 37.7% of Google & YouTube's worldwide reviews on Shopify. United Kingdom (5.2%) and Canada (4.6%) round out the top 5. United Kingdom is contracting fastest among the top 5 (-0.60pp) — worth checking whether it's a short-term swing or sustained churn from that region.
Google & YouTube's 23.6% concentration in United States typically pulls the roadmap toward that market's payment providers, tax rules, and shipping integrations — merchants in United States get the strongest experience, while merchants elsewhere should weigh regional fit (currency, language, regional integrations) more carefully than for region-agnostic alternatives.
United States is Google & YouTube's largest market in this view — share contracted from 26.6% to 26.0% over the charted period. Across the top 5 countries plotted on this chart, Google & YouTube's share expanded in 3 and contracted in 2 over the charted period — net internationalisation underway. France is the strongest expander — moving from 5.2% to 6.5% of installs over the charted window.
With 3 countries expanding and 2 contracting for Google & YouTube, the per-region trajectory matters more than the aggregate — the picture in any specific target market is the actionable read.
United States contributes the largest share of Google & YouTube's installs at 23.6% of all reviews. Adoption is heavily concentrated in this single market, followed by India at 7.1% and France at 7.0%.
United States is the fastest-growing market for Google & YouTube this month, gaining +1.05pp of country share. Switch the table sub-tab to "Top Gained" to see the full set of growing countries ordered by movement size.
Country share is computed as the percentage of Google & YouTube's total worldwide reviews originating from each country, used as a proxy for install distribution. Reviews are crawled weekly from the Shopify App Store; the figures here aggregate the lifetime review base by country.
Google & YouTube has reviews from 94 countries on the Shopify App Store. The table above shows the top 10 by share; paginate to see smaller markets, or sort by Change to surface ones gaining ground.
Google & YouTube's install base is heavily concentrated in United States (23.6% of reviews) — meaning the app's roadmap and integrations typically optimize for that market first. Merchants outside this region should sanity-check localization, currency support, and customer-service hours before adopting.
Country shares update weekly. Significant geographic shifts typically take 2–4 weeks to manifest because the underlying review base moves slowly; switch the trend chart's granularity to Weekly to spot inflection points within the noise.
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