Facebook & Instagram Shopify App – Market Share & Install Footprint
(Updated September 2026) Track Facebook & Instagram's estimated install share within every Shopify App Store group it appears in — categories, keywords, and collections — with current %, 30-day change, and Growing / Stable / Declining status. Seamlessly manage your Facebook and Instagram presence.
Facebook & Instagram — Market Share Across Shopify App Store Groups
Facebook & Instagram's estimated install share within each Shopify App Store group it appears in — categories, keywords, and collections — with current %, status (Growing / Stable / Declining), and 30-day change. Filterable by date range and sortable by share or share change.
| Category/Keyword | Market Share | Status |
|---|---|---|
KeywordDemographic analysis | 95.47%9.61 | Growing |
Keywordfacebook ads | 94.09%9.00 | Growing |
Keywordfacebook channel | 79.84%25.70 | Growing |
Keywordfacebook | 77.83%24.75 | Growing |
Keywordinstagram | 66.73%31.85 | Growing |
Keywordfacebook shop | 59.42%28.29 | Growing |
Keywordfacebook store | 54.64%7.68 | Growing |
Keywordfacebook instagram | 52.69%32.73 | Growing |
Keywordfacebook marketing | 52.34%27.09 | Growing |
Keywordchat support | 47.23%35.76 | Growing |
Showing 1-10 out of 71
Key Insights:
- Facebook & Instagram captures 95.5% of installs in Demographic analysis — its strongest position among the 10 Shopify groups shown (71 groups in total).
- Over the past 30 days, 10 gained share — net positive share momentum.
- chat support is the biggest gainer (+35.76pp) — strongest share momentum this month.
Facebook & Instagram — Market Share Trend Across Top Groups
Monthly market share trajectory for Facebook & Instagram across its top 5 Shopify App Store groups over the past year — pick categories or keywords to plot, filter by country, and switch sub-tabs for absolute share or per-interval change.
Charts Data
| Category / Keyword | Apr 2026 | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 |
|---|---|---|---|---|---|---|
| Demographic Analysis | — | 79.70% | 86.84%7.14 | 95.72%8.88 | 96.46%0.74 | 97.13%0.67 |
| Facebook Ads | 2.74% | 79.39%76.65 | 86.08%6.69 | 94.24%8.16 | 94.40%0.16 | 94.25%0.15 |
| Facebook Channel | 7.66% | 41.16%33.5 | 56.21%15.05 | 80.46%24.25 | 84.81%4.35 | 85.07%0.26 |
47.00% | 39.74%7.26 | 55.18%15.44 | 78.50%23.32 | 83.72%5.22 | 84.77%1.05 | |
9.50% | 5.02%4.48 | 36.82%31.8 | 67.51%30.69 | 73.75%6.24 | 76.01%2.26 |
Key Insights:
- Facebook & Instagram's biggest share gain is in Facebook Ads — expanded from 71.8% to 94.3% over the charted period.
- Across the 5 plotted groups, Facebook & Instagram expanded share in 2 and contracted in 3.
Top Categories Facebook & Instagram Ranks In on Shopify
- KeywordDemographic analysis — Holds 95.5% market share in this keyword (+9.61pp this month) — Facebook & Instagram's growing footprint here.
- Keywordfacebook ads — Holds 94.1% market share in this keyword (+9.00pp this month) — Facebook & Instagram's growing footprint here.
- Keywordfacebook channel — Holds 79.8% market share in this keyword (+25.70pp this month) — Facebook & Instagram's growing footprint here.
- Keywordfacebook — Holds 77.8% market share in this keyword (+24.75pp this month) — Facebook & Instagram's growing footprint here.
- Keywordinstagram — Holds 66.7% market share in this keyword (+31.85pp this month) — Facebook & Instagram's growing footprint here.
Facebook & Instagram on Shopify — Market Share FAQs
1. Where does Facebook & Instagram have the most market share on Shopify?
Facebook & Instagram captures the largest share of installs in Demographic analysis — 95.5% of the group's tracked install base, followed by 94.1% in facebook ads and 79.8% in facebook channel. Sort the table by Share to see the full ordered list.
2. Which Shopify categories is Facebook & Instagram gaining or losing share in?
Facebook & Instagram is gaining share in more groups than it's losing. chat support is the biggest gainer this month — switch the table sub-tab to "Market Share Changes" to see the full set of gainers and losers ordered by movement size.
3. How is Facebook & Instagram's Shopify market share calculated?
Market share is estimated from each app's review velocity within a group, used as a proxy for install share. For category and collection groups, it's a straight share-of-reviews calculation; for keyword groups, ranking position is weighted (rank #1 ≈ 40× the weight of rank #22, with apps beyond #22 excluded) since search traffic concentrates heavily at the top. The Country filter on the table re-computes share using only that country's reviews.
4. In how many Shopify groups does Facebook & Instagram hold market share?
Facebook & Instagram appears in 71 Shopify App Store groups in total — categories, keywords, and collections combined. The table above lists the top 10 where it captures the largest share; paginate or sort by Change to see the rest.
5. How often does Facebook & Instagram's Shopify market share update?
Share figures are recomputed weekly from the latest review data. Facebook & Instagram's current trajectory shows expanding share across multiple Shopify groups — the chart's Monthly granularity smooths weekly noise; switch to Weekly to see the inflection points.
