Facebook & Instagram Shopify App – Country Distribution & Geographic Footprint
(Updated September 2026) Track where Facebook & Instagram's merchants are concentrated worldwide on the Shopify App Store — country-level share of installs, 30-day movement, and an internationalisation trend chart that shows how its footprint has evolved over time. Seamlessly manage your Facebook and Instagram presence.
Facebook & Instagram — Country Distribution of Shopify Installs
Where Facebook & Instagram's merchant base is concentrated worldwide — top 10 countries by share of the app's reviews, with status (Growing / Stable / Declining) and 30-day change. Sortable by share or change; switch to "Top Gained" to surface emerging markets.
| # | Country | Market Share | Change |
|---|---|---|---|
| 1 |  United States | 39.82% | 3.71 |
| 2 |  United Kingdom | 6.03% | 1.27 |
| 3 |  Germany | 4.55% | 0.19 |
| 4 |  Canada | 4.10% | 4.24 |
| 5 |  Mexico | 3.87% | 2.28 |
| 6 |  Italy | 3.87% | 0.10 |
| 7 |  Australia | 3.87% | 0.10 |
| 8 |  France | 3.19% | 0.01 |
| 9 |  Spain | 3.19% | 1.20 |
| 10 |  Pakistan | 2.73% | 0.84 |
Showing 1-10 out of 97
Key Insights:
- United States contributes 39.8% of Facebook & Instagram's installs — its largest single market (97 countries tracked in total).
- Top 3 markets (United States, United Kingdom, Germany) cover 50.4% of Facebook & Instagram's reviews — highly concentrated demand.
- Canada is contracting fastest among the top 5 (-4.24pp) — worth investigating before assuming it's noise.
Facebook & Instagram — Country Share Trajectory Over Time
Monthly country share trajectory for Facebook & Instagram across its top 5 markets over the past year — pick countries to plot, change date range, or switch sub-tabs to see absolute share or per-interval change.
Charts Data
| Country | Apr 2026 | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 |
|---|---|---|---|---|---|---|
| United States | 30.37% | 32.33%1.96 | 36.50%4.17 | 39.85%3.35 | 38.81%1.04 | 39.34%0.53 |
| United Kingdom | 5.19% | 4.51%0.68 | 5.11%0.6 | 5.90%0.79 | 6.12%0.22 | 5.66%0.46 |
| Australia | 2.22% | 3.01%0.79 | 4.01%1 | 4.15%0.14 | 5.15%1 | 5.33%0.18 |
| Canada | 8.89% | 9.02%0.13 | 8.03%0.99 | 4.04%3.99 | 4.63%0.59 | 4.87%0.24 |
| Germany | 5.93% | 5.26%0.67 | 4.38%0.88 | 4.48%0.1 | 3.88%0.6 | 3.75%0.13 |
Key Insights:
- United States is Facebook & Instagram's largest market in this chart — share expanded from 14.1% to 39.3% over the charted period.
- Across the 5 plotted countries, Facebook & Instagram expanded in 1 and contracted in 4.
Facebook & Instagram — Where Its Merchant Base Lives
United States dominates Facebook & Instagram's install base on Shopify with 39.8% of all reviews — a single-region merchant base that effectively defines the app's product priorities. United Kingdom follows at 6.0%, with Germany at 4.5%. Together, the top 3 countries account for 50.4% of Facebook & Instagram's worldwide reviews on Shopify. Canada (4.1%) and Mexico (3.9%) round out the top 5. Canada is contracting fastest among the top 5 (-4.24pp) — worth checking whether it's a short-term swing or sustained churn from that region.
Facebook & Instagram's 39.8% concentration in United States typically pulls the roadmap toward that market's payment providers, tax rules, and shipping integrations — merchants in United States get the strongest experience, while merchants elsewhere should weigh regional fit (currency, language, regional integrations) more carefully than for region-agnostic alternatives.
Facebook & Instagram — Internationalisation Trajectory
United States is Facebook & Instagram's largest market in this view — share expanded from 14.1% to 39.3% over the charted period. Across the top 5 countries plotted, Facebook & Instagram's share contracted in 4 and expanded in 1 — concentration is consolidating into fewer regions. Germany is the sharpest contractor — slipping from 12.6% to 3.8% of installs over the charted window.
With 1 country expanding and 4 contracting for Facebook & Instagram, the per-region trajectory matters more than the aggregate — the picture in any specific target market is the actionable read.
Top Categories Facebook & Instagram Ranks In on Shopify
- Keywordfacebook — Facebook & Instagram ranks #1 in this keyword — its leading position on Shopify.
- Keywordfacebook ads — Facebook & Instagram ranks #1 in this keyword — its leading position on Shopify.
- Keywordfacebook channel — Facebook & Instagram ranks #1 in this keyword — its leading position on Shopify.
- Keywordinstagram — Facebook & Instagram ranks #1 in this keyword — its leading position on Shopify.
- Keywordfacebook instagram — Facebook & Instagram ranks #1 in this keyword — its leading position on Shopify.
Facebook & Instagram on Shopify — Geography FAQs
1. Where is Facebook & Instagram most popular on Shopify?
United States contributes the largest share of Facebook & Instagram's installs at 39.8% of all reviews. Adoption is heavily concentrated in this single market, followed by United Kingdom at 6.0% and Germany at 4.5%.
2. Which countries is Facebook & Instagram growing fastest in on Shopify?
United States is the fastest-growing market for Facebook & Instagram this month, gaining +3.71pp of country share. Switch the table sub-tab to "Top Gained" to see the full set of growing countries ordered by movement size.
3. How is Facebook & Instagram's country share calculated on Shopify?
Country share is computed as the percentage of Facebook & Instagram's total worldwide reviews originating from each country, used as a proxy for install distribution. Reviews are crawled weekly from the Shopify App Store; the figures here aggregate the lifetime review base by country.
4. In how many countries is Facebook & Instagram installed on Shopify?
Facebook & Instagram has reviews from 97 countries on the Shopify App Store. The table above shows the top 10 by share; paginate to see smaller markets, or sort by Change to surface ones gaining ground.
5. Is Facebook & Instagram a global Shopify app?
Facebook & Instagram's install base is heavily concentrated in United States (39.8% of reviews) — meaning the app's roadmap and integrations typically optimize for that market first. Merchants outside this region should sanity-check localization, currency support, and customer-service hours before adopting.
6. How often does Facebook & Instagram's geographic distribution update?
Country shares update weekly. Significant geographic shifts typically take 2–4 weeks to manifest because the underlying review base moves slowly; switch the trend chart's granularity to Weekly to spot inflection points within the noise.
