Facebook & Instagram vs TikTok: Which Shopify App Is Best For Your Store In October 2025?
Discover the power of Shopify apps as we compare Facebook & Instagram and TikTok side by side. Evaluate their features, explore their unique benefits, compare their pricing plans and user ratings, and find the perfect fit for your business needs. Let's dive into the comparison table and unlock the possibilities that await your Shopify store.
Compare Facebook & Instagram and TikTok
Add App | |||
|---|---|---|---|
| General Information | |||
| Ratings | 3.9(4,539 reviews) | 4.8(10,528 reviews) | |
| Developed by | Meta | TikTok Inc. | |
| Launch Date | 10/4/2018 | 10/14/2020 | |
| Pricing | Free | Free | |
| Objective | Sell your products on Facebook and Instagram. | Display your products to billions of TikTok users. | |
| Categories | Ads, Marketplaces | Ads, Marketplaces | |
| Key Features & Highlights | |||
| Purpose | Sell on Facebook and Instagram easily while managing your business in one location with Shopify. | Make TikTok video ads, monitor their performance and control your purchases. | |
| Features List |
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| Highlights | - | - | |
| User Reviews and Ratings | |||
| Recommended % | 69.4% | 96.0% | |
| Pros |
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| Cons |
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| Pricing and Plans | |||
| Total Pricing Plans | - | 1 | |
| Free Plan | - | Available | |
| Free Trial | No | No | |
| Technical Information | |||
| Rating | 3.9 | 4.8 | |
| Total Reviews | 4,501 | 10,401 | |
| Launch Date | 10/4/2018 | 10/14/2020 | |
| SD Points | 1056 | 5004 | |
Shopify Apps Detailed Comparison: Facebook & Instagram vs TikTok
In this comprehensive comparison, we'll delve into the details of two Shopify apps: Facebook & Instagram and TikTok. Whether you're seeking to optimize marketing efforts, streamline operations, or improve customer engagement, our in-depth analysis will help you make an informed decision.
Overview of the apps
Facebook & Instagram vs TikTok: Overview
Let's dive into the overview of these two apps: Facebook & Instagram and TikTok, and uncover how these Shopify apps can elevate your online business and empower you with powerful tools and features.
Facebook & Instagram Overview
Facebook & Instagram is a Shopify app developed by Unknown Developer to help merchants with Sell your products on Facebook and Instagram. Shopify store owners have given mixed reviews to the Facebook & Instagram app, resulting in an overall rating of 3.9 stars from 4,539 reviews in the Ads category.
Launch Date: Oct 4, 2018
Purpose: Sell on Facebook and Instagram easily while managing your business in one location with Shopify.
Pricing summary: Free to install. Additional charges may apply.
TikTok Overview
TikTok is a Shopify app developed by Unknown Developer to help merchants with Display your products to billions of TikTok users. With an average rating of 4.8 stars from 10,528 reviews, TikTok is one of the top-rated Ads Shopify apps.
Launch Date: Oct 14, 2020
Purpose: Make TikTok video ads, monitor their performance and control your purchases.
Pricing summary: Free to install. Additional charges may apply.
Salient Features
Facebook & Instagram vs TikTok: Features Comparison
While both apps are designed to optimize your Shopify store, their intended uses may vary. Let's take a more in-depth look at each of these apps' features.
Facebook & Instagram Features
Here are the salient features of Facebook & Instagram:
- ✅Get information about your shop, including top-selling items and most tagged content.
- ✅Improve ad results by setting up a conversion pixel.
- ✅Set up your shop quickly with a single account connection.
- ✅Sell using a single inventory that immediately updates to your store.
- ✅Receive email and live chat assistance from Meta.
TikTok Features
Here are the salient features of TikTok:
- ✅Install the TikTok Pixel with just one click to check how well your ads are doing.
- ✅Make videos on TikTok easily. Just upload your product pictures or clips.
- ✅Connect your products from Shopify to TikTok to make successful ads.
Pricing Details
Facebook & Instagram vs TikTok: Pricing Plans
There are tons of Shopify apps for small businesses and enterprises alike. From Facebook & Instagram to TikTok, each offers a range of pricing packages to accommodate different business needs.
Let's see how the prices of Facebook & Instagram and TikTok measure up.
Facebook & Instagram Pricing Details
Facebook & Instagram offers 1 free plan.
$0/month
TikTok Pricing Details
TikTok offers 1 free plan.
Free
$0/month
Ratings and Reviews
Facebook & Instagram vs TikTok: User Ratings
User feedback and reviews play a crucial role in assessing the quality and effectiveness of any Shopify app. Let's take a closer look at what users are saying about Facebook & Instagram and TikTok.
Facebook & Instagram Ratings
Facebook & Instagram has garnered an overall rating of 3.9 stars from a total of 4,539 reviews on the Shopify app store.
Of the total reviews, 78% are positive, 22% are neutral, and 22% are negative.
✨ AI Summary of Facebook & Instagram ReviewsThe app facilitates seamless integration between Shopify stores and Facebook/Instagram, enabling product syncing, ad management, and performance tracking. Its strengths include straightforward setup for many users, efficient product catalog synchronization, and streamlined ad creation. The interface is often described as intuitive, with clear instructions guiding users through the process. However, significant limitations arise from Meta’s platform policies and technical constraints, such as frequent account suspensions, unclear eligibility requirements, and prolonged review processes. Many encounter errors during setup, particularly with Instagram shops or checkout features, often tied to regional restrictions or Meta’s opaque compliance checks. Support is inconsistent, with unresolved issues frequently attributed to Meta’s lack of responsive assistance. Additionally, inventory syncing occasionally fails, leading to discrepancies between Shopify and social platforms. While the app simplifies cross-platform selling when functional, its reliability heavily depends on Meta’s systems, which often introduce friction without clear resolution paths.
TikTok Ratings
TikTok has garnered an overall rating of 4.8 stars from a total of 10,528 reviews on the Shopify app store.
Of the total reviews, 96% are positive, 4% are neutral, and 4% are negative.
✨ AI Summary of TikTok ReviewsThe Shopify app facilitates seamless integration with TikTok, enabling businesses to promote products, run ads, and sync store data for streamlined marketing. Its primary strengths include an intuitive setup process, user-friendly interface, and efficient Shopify integration, often described as quick and straightforward. The app supports business growth by expanding reach through TikTok’s platform, with features like ad creation, product synchronization, and campaign management. However, notable limitations include inconsistent technical reliability, such as account suspension issues, bugs during registration, and poor customer support responsiveness. Some users report difficulties with product syncing, pixel setup, or unresponsive troubleshooting channels. Despite these challenges, the app is widely regarded as a valuable tool for driving traffic and sales, particularly for businesses leveraging TikTok’s marketing potential.
Pros and Cons
Facebook & Instagram vs TikTok: Pros and Cons
Let's explore the pros and cons of Facebook & Instagram and TikTok to better understand their strengths and limitations.
Facebook & Instagram Pros and Cons
Pros
The app simplifies connecting Shopify stores to Facebook and Instagram, with many users reporting a seamless setup process.
Many reviewers highlighted the app’s intuitive design and straightforward navigation.
Multiple users praised the app for its fast and hassle-free installation and configuration.
The app is valued for its ability to enhance product visibility and streamline ad management.
Several users noted the app works consistently well once properly set up.
The app is appreciated for leveling the playing field for small and new businesses.
Many users reported increased sales and customer engagement after using the app.
The app offers a range of functionalities, including product syncing and performance tracking.
First-time users often found the app easy to understand and use.
The app is praised for its seamless connection with Shopify, making it a valuable tool for e-commerce.
Cons
Many users reported a lack of responsive or helpful support from both Shopify and Facebook.
Numerous reviews mentioned bugs, crashes, and connectivity problems, especially after updates.
Several users experienced sudden account suspensions or restrictions with little explanation or recourse.
Some users noted the app works intermittently, with features failing without warning.
TikTok Pros and Cons
Pros
The app is frequently praised for its straightforward and quick setup process.
Many users highlight the intuitive and easy-to-navigate design.
Positive feedback on the smooth and efficient connection with Shopify stores.
Users appreciate the app’s ability to help expand their business reach and sales.
The app is noted for its quick and responsive operation.
Many users mention the availability of useful guides and support materials.
The app is recognized as a powerful platform for advertising and promotions.
New users often report a smooth and encouraging onboarding process.
Some users highlight the attractive incentives and discounts offered.
The app is praised for its ability to drive customer interaction and sales.
Cons
Several users report unexpected account suspensions without clear resolution.
Many complaints about unresponsive or ineffective support teams.
Frequent mentions of glitches, especially during setup and integration.
Issues with product synchronization between Shopify and TikTok.
Integrations
Facebook & Instagram vs TikTok: Featured Integrations
Seamless integration with other tools and platforms is crucial for maximizing the functionality and efficiency of your Shopify store. Let's explore the integration capabilities of Facebook & Instagram and TikTok, and see how effortlessly these apps can enhance your store operations.
Facebook & Instagram Integrations
Facebook & Instagram offers a wide range of integration options, allowing you to connect with popular third-party tools and services seamlessly. The developer has provided an extensive list of integration tools:
- •Checkout
TikTok Integrations
TikTok offers a wide range of integration options, allowing you to connect with popular third-party tools and services seamlessly. The developer has provided an extensive list of integration tools:
- •Checkout
Support
Facebook & Instagram vs TikTok: Support
The support team plays a vital role in resolving queries, offering guidance, and addressing concerns related to Facebook & Instagram and TikTok. Their expertise and responsiveness are key considerations for ensuring a seamless app experience.
Facebook & Instagram User Support
For any inquiries or assistance regarding Facebook & Instagram, their dedicated support team is here to assist you. You can reach out to them via email at support@shopify.facebookmail.com. To address common concerns, Facebook & Instagram offers an extensive FAQ section on its website, providing helpful information and troubleshooting tips.
TikTok User Support
For any inquiries or assistance regarding TikTok, their dedicated support team is here to assist you. You can reach out to them via email at their support email. To address common concerns, TikTok offers an extensive FAQ section on its website, providing helpful information and troubleshooting tips.
Final Verdict
Facebook & Instagram vs TikTok: Final Verdict
When choosing the ideal Shopify app for your business, both Facebook & Instagram and TikTok offer unique strengths and considerations.
The choice between Facebook & Instagram and TikTok depends on your specific needs and priorities. Consider your business requirements, goals, and the features that align most closely with your objectives. Take into account factors such as pricing, user reviews, support quality, and integrations while making a decision.
We recommend thoroughly exploring the features and functionalities of each app. Remember, what works best for one business may not be ideal for another.
Here's a breakdown of key factors to help you choose a winner.
Average Rating (High priority factor)
While considering user reviews, take note of the average ratings for Facebook & Instagram and TikTok. These ratings reflect users' overall satisfaction and can provide valuable insights into the reliability and effectiveness of each app. In this case, Facebook & Instagram holds an average rating of 3.9 stars, whereas TikTok has 4.8 star ratings.
🥇 Winner: TikTok
🥈 Runner Up: Facebook & Instagram
For a comprehensive analysis, head to the Ratings and Reviews section.
Total Reviews (High priority factor)
Consider the total number of reviews Facebook & Instagram and TikTok have received. A higher number of reviews generally indicates a larger user base and more feedback, which can provide additional insights into the app's performance and user experience. Here, Facebook & Instagram has received a total of 4,539 reviews and TikTok has 10,528 reviews.
🥇 Winner: TikTok
🥈 Runner Up: Facebook & Instagram
For a comprehensive analysis, head to the Ratings and Reviews section.
Launch Date (Low priority factor)
While not a direct measure of quality, consider the launch date of each app - Facebook & Instagram and TikTok to gain some context. A more established app brings years of experience and refinement to the table, but it's important to balance this factor with the app's average rating and total reviews. Facebook & Instagram and TikTok were launched on Oct 4, 2018 and Oct 14, 2020 respectively.
🥇 Winner: Facebook & Instagram
🥈 Runner Up: TikTok
For a comprehensive analysis, head to the Overview of the Apps section.
Budget (High priority factor)
Take the time to analyze your specific needs, budget for the same, and long-term goals to decide which plan fits your requirements. Here, Facebook & Instagram offers 1 pricing plans (1 free plan, 0 paid plans) with an average plan price of $0.00. TikTok, on the other hand, has a total of 1 pricing plans (1 free plan, 0 paid plans) with an average plan price of $0.00.
🥇 Winner: Facebook & Instagram, TikTok
🥈 Runner Up: N/A
For a comprehensive analysis, head to the Pricing Details section.
Support Channel (Medium priority factor)
Both Facebook & Instagram and TikTok provide customer support through various channels, such as email, live chat, FAQs section, or phone. A higher number of support channels indicates better accessibility and assistance, ensuring timely help whenever you need it. Here, the two apps offer the following support channels:
Facebook & Instagram: Email, Phone, FAQs page - 3 support options
TikTok: Email, FAQs page - 2 support options
🥇 Winner: Facebook & Instagram
🥈 Runner Up: TikTok
For a comprehensive analysis, head to the Support section.
Integrations (Medium priority factor)
Evaluate the integration capabilities of Facebook & Instagram and TikTok. Consider the number and variety of integration options they offer with other tools and services - more integration options can provide flexibility and streamline your workflows. Both apps offer various integration options with popular Shopify tools and services.
Facebook & Instagram: 3 integrations
TikTok: 1 integrations
🥇 Winner: Facebook & Instagram
🥈 Runner Up: TikTok
For a comprehensive analysis, head to the Integrations section.
Trial Period (Low priority factor)
Free trial periods allow you to explore the app's features and functionalities before committing. Facebook & Instagram has no free trial period. TikTok, on the other hand, has no free trial period.Take advantage of these trial periods to assess how well each app aligns with your specific business needs.
🥇 Winner: N/A
🥈 Runner Up: N/A
For a comprehensive analysis, head to the Features section.
By comparing and weighing these factors, you can make an informed decision and determine the winner between Facebook & Instagram and TikTok that aligns best with your requirements and preferences for a successful Shopify app experience.
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