Sms Shopify Apps – Market Share Breakdown
(Updated October 2026) See which sms Shopify apps dominate installs and how their share has shifted over time. This collection page shows the full market share table, monthly share trends for the leaders, and a country-level breakdown so you can compare global vs regional dominance.
Sms Shopify Apps — Full Market Share Table
All tracked sms Shopify apps ranked by current install share, with change vs 30 days ago and Leader / Climbing / Declining / Stable status — filterable by country and date range.
| # | App | Market Share | Change | Status |
|---|---|---|---|---|
| 1 |  Klaviyo: Email Marketing & SMS | 74.07% | 3.79 | Climbing |
| 2 |  COD King‑Part COD & OTP Verify | 22.78% | 3.40 | Declining |
| 3 |  SMSGo: Abandoned Cart Recovery | 0.96% | 0.00 | Declining |
| 4 |  YSMS ‑ SMS Marketing | 0.77% | 0.19 | Climbing |
| 5 |  Hextom: WhatsApp, SMS & Push | 0.77% | 0.38 | Declining |
| 6 |  Mobile Message SMS Australia | 0.38% | 0.29 | Climbing |
| 7 |  Sendvio: Email Marketing & SMS | 0.38% | 0.10 | Climbing |
| 8 |  Cashfree CODFIRM | 0.19% | 0.10 | Declining |
| 9 |  Cashify COD Order Confirmation | 0.10% | 0.10 | Declining |
| 10 |  SMS Alert | 0.00% | Stable |
Showing 1-10 out of 12
Key Insights:
- Klaviyo: Email Marketing & SMS holds 74.1% share of sms app installs — 51.3pp ahead of COD King‑Part COD & OTP Verify (22.8%).
- Top 3 apps (Klaviyo: Email Marketing & SMS, COD King‑Part COD & OTP Verify, SMSGo: Abandoned Cart Recovery) account for 97.8% of all sms install share — a competitive market.
- Klaviyo: Email Marketing & SMS is gaining share fastest this month (+3.79pp) — the largest single gainer among the top sms apps by share.
- COD King‑Part COD & OTP Verify is losing share fastest (-3.40pp) — could indicate a churning user base or a stronger challenger gaining ground.
Sms Shopify Apps — Market Share Over Time
Monthly market share trajectory for the top 5 sms Shopify apps over the past year — see who's gaining or losing install share month by month.
Charts Data
| App | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 | Oct 2026 |
|---|---|---|---|---|---|---|
| Klaviyo: Email Marketing & SMS | 52.9%20.53 | 61.0%8.19 | 65.0%3.99 | 69.5%4.42 | 73.1%3.66 | 74.8%1.74 |
| COD King‑Part COD & OTP Verify | 42.6%17.04 | 35.1%7.45 | 31.5%3.59 | 27.0%4.51 | 23.6%3.41 | 22.0%1.56 |
| SMSGo: Abandoned Cart Recovery | 0.4%0.22 | 0.8%0.37 | 0.8%0.05 | 1.0%0.14 | 1.0%0.01 | 1.0% |
| YSMS ‑ SMS Marketing | 0.4%0.79 | 0.3%0.08 | 0.4%0.08 | 0.6%0.17 | 0.8%0.18 | 0.8%0.01 |
| Hextom: WhatsApp, SMS & Push | 2.1%1.75 | 1.5%0.62 | 1.3%0.21 | 1.2%0.08 | 0.9%0.31 | 0.7%0.19 |
Key Insights:
- Klaviyo: Email Marketing & SMS's share expanded from 63.6% → 74.8% over the charted period.
- Of the top 5 tracked sms apps, 2 grew share and 3 lost share — leader is widening the gap.
Top Sms Shopify Apps by Country
Per-country market share rankings for sms Shopify apps across 5 markets — see which apps lead in each country and where regional leaders diverge from the global leader.
| # | 🌎 Worldwide |  United States |  India |  China |  United Kingdom |
|---|---|---|---|---|---|
| 1 | | | |||
| 2 | | | | ||
| 3 | | | | | |
| 4 | | | | | |
| 5 | | | | | |
Key Insights:
- Klaviyo: Email Marketing & SMS leads sms apps in 2 of 4 tracked markets (United States, United Kingdom).
- Klaviyo: Email Marketing & SMS leads worldwide, but 2 of 4 tracked markets crown a different leader — COD King‑Part COD & OTP Verify in India, SMSGo: Abandoned Cart Recovery in China.
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Top 5 Apps in Sms
- COD King‑Part COD & OTP Verify — Leads sms apps with 22.0% install share, rated 4.9★ — losing share this month.
- Klaviyo: Email Marketing & SMS — Holds 74.9% of sms app install share, rated 4.7★ — gaining share this month.
- YSMS ‑ SMS Marketing — Holds 0.8% of sms app install share, rated 4.7★ — gaining share this month.
- Cashfree CODFIRM — Holds 0.2% of sms app install share, rated 4.5★ — losing share this month.
- SMSGo: Abandoned Cart Recovery — Holds 1.0% of sms app install share, rated 4.2★.
Sms Shopify Apps — Frequently Asked Questions
1. Which sms app has the highest market share on Shopify?
Klaviyo: Email Marketing & SMS currently holds the highest market share for sms apps at 74.1%, but the category is competitive — COD King‑Part COD & OTP Verify is close behind at 22.8%. The right choice depends on your specific store needs.
2. How is market share calculated for sms Shopify apps?
For sms apps, market share is estimated from each app's recent review velocity (reviews collected in the past 6 months) divided by the total reviews collected by all apps in the collection over the same window. Reviews are a proxy for installs since Shopify doesn't publish install counts.
3. Which sms apps are gaining market share on Shopify?
Klaviyo: Email Marketing & SMS is gaining sms app market share fastest this month, up +3.79pp versus 30 days ago. Switch the table sub-tab to "Market Share Changes" to see all gainers ordered by movement.
4. Which sms apps are losing market share on Shopify?
COD King‑Part COD & OTP Verify has lost the most market share this month among sms apps (-3.40pp). Sort the table by Change (Low to High) to see the full list of decliners.
5. Which countries drive the most sms Shopify app installs?
United States drives the largest share of sms app installs at 32.7%, followed by India at 21.8% and United Kingdom at 5.7%. Use the country picker on the third card to compare market leaders by country.
6. How many sms apps does ShopDigest track on Shopify?
ShopDigest tracks 13 sms apps on the Shopify App Store. Market share, rankings, and review data refresh weekly so you can track competitive shifts as they happen.
7. Why does the highest-share sms app differ from the #1 ranked app?
Rank reflects an app's current position in the Shopify App Store under sms (driven by Shopify's own algorithm), while market share on ShopDigest is estimated from review counts and other factors as a proxy for active installs. The two metrics move on independent dynamics, so the highest-share app and the #1-ranked app are not always the same — and a divergence between them is worth noting rather than assuming one will pull the other along. For sms, Klaviyo: Email Marketing & SMS leads on share; see the rankings tab for who currently holds #1 position.
