Made-By-Shopify Shopify Apps – Analytics & Insights

Shopify Forms ranks #1 for made-by-shopify with 1.4% share — the leader position in a fragmented field where many apps are within striking distance, -23.9pp ahead of Shop (25.2%). Shopify Flow sits at #3 with 47.1% share, rounding out the top tier. Together, the top 3 apps absorb 73.7% of all made-by-shopify installs — a highly concentrated landscape with limited room for new entrants. Shop is the standout mover this month, climbing 1 position — a momentum signal worth tracking. Worth noting: the top-ranked app and the highest-share app aren't the same here — App Store rank and our market share metric (computed from review counts and other factors) move on independent dynamics, so cross-checking both views matters in this category.

Made-By-Shopify is a fragmented market — the top 3 apps together hold only 73.7% of installs, leaving Shopify Forms's 1.4% lead modest in absolute terms and Shopify Flow at 47.1% still capturing meaningful share. With this many viable apps, pricing model and integration depth differentiate made-by-shopify options more than rank does.

Shopify Forms climbed from #6 (Sep 2025) to #1 (Sep 2026) — a 5-position gain among made-by-shopify apps over the charted window. Across the top 5 plotted made-by-shopify apps, 3 improved their ranking while 2 declined — the category is moving upward overall. Shopify Flow's share contracted -3.5pp from 50.6% (Sep 2025) to 47.1% (Sep 2026) — a meaningful narrowing of the leader's gap against other made-by-shopify apps over this window.

A 5-position move for the leader over the charted made-by-shopify window is large enough to reflect real merchant adoption shifts, not just App Store noise — Shopify Forms's climb as of Sep 2026 is the strongest trajectory signal in this chart.

United States dominates demand for made-by-shopify apps with 49.1% of all tracked installs — a single market that effectively defines the category's product priorities. United Kingdom follows at 6.9%, with Canada at 5.5%. Together, the top 3 markets account for 61.5% of made-by-shopify app installs worldwide. Australia (4.7%) and Germany (3.2%) round out the top 5.

With 49.1% of made-by-shopify app installs concentrated in United States, the leading apps in this category typically prioritize United States-based merchants for localization, currency, and support hours — merchants in United Kingdom (6.9%) and other regions sometimes find better fit in apps that over-index outside United States.

Shop reached 1,000 reviews in 36 months since launch — the fastest ramp among the top 5 made-by-shopify apps tracked here. Shopify Inbox in 47 months, and Shopify Flow took 51 months to cross the same milestone, a 15-month spread between the fastest and slowest in the set.

2 apps on this chart haven't yet crossed 1,000 reviews: Shopify Forms at 678, Shopify Checkout Blocks at 187 cumulative reviews. Shopify Forms is closest to the milestone — its current count puts it roughly 68% of the way to 1,000.

The 15-month spread between Shop and Shopify Flow reaching 1,000 reviews suggests a competitive made-by-shopify category — leaders pulled ahead by roughly a year, but no single app dominated launch-to-milestone speed. The ramp differences likely reflect both product quality and timing-of-launch rather than one clear category winner.