
Shopify web designer since 2015 specialising in premium Shopify stores. Working with established businesses, startups, and brands ready to move to Shopify — designing conversion-focused eCommerce websites that are beautiful, strategic, and easy-to-manage.

Moving Jooce Supplements' website from WordPress/WooCommerce to Shopify and creating a bold, colourful, mobile-first eCommerce website. Now achieving healthy conversion rates. Project included: - Moving the eCommerce website to Shopify - with zero downtime - Full website redesign and conversion rate optimisation - Shopify training and support - SEO optimisation

My studio migrated Naki New Zealand's website from WordPress to Shopify to create a global, luxury eCommerce experience. The new Shopify store features: - Multi-currency market support across South Africa, New Zealand and the EU, - Refined editorial design - SEO localisation The redesign positions Naki Honey as a premium, world-class manuka honey brand built for international growth.

A minimal and elegant Shopify website built for Alison Schmidt Jewellery Design.

When Eden Perfumes approached my studio, their generic website wasn’t reflecting the quality of their brand or their success with 26 stores across South Africa. Our goal was clear: create a premium shopping experience that built trust and made buying feel effortless. The redesigned site now creates the luxurious-yet-accessible experience Eden’s customers deserve.

A vibrant, appetizing Shopify website redesign for Bags of Bites that clearly communicates what the brand sells, builds immediate trust, and guides visitors naturally toward purchase. The new design captures the joy and quality of their artisanal products while making it effortless for customers to browse, choose, and buy.

I partnered with Afrogem — a Cape Town heritage jeweller established in 1966 — to redesign their online store. We migrated them from an outdated Shopify 1.0 theme to a modern 2.0 design that feels timeless, elegant, and true to their legacy, while giving their team more control and flexibility. As part of the project, I helped the team with brand messaging and conversion rate optimisation.
