Shopify Redesign - Afrogem heritage jewellery store in Cape Town

I partnered with Afrogem — a Cape Town heritage jeweller established in 1966 — to redesign their online store. We migrated them from an outdated Shopify 1.0 theme to a modern 2.0 design that feels timeless, elegant, and true to their legacy, while giving their team more control and flexibility. As part of the project, I helped the team with brand messaging and conversion rate optimisation.