Zero Studios
Zero is an integrated creative agency with offices in New York, LA, and Milwaukee. We work across brand, web, content, marketing, and growth to build break-through brands and digital experiences.
THIRSTY FOR MORE: REDESIGNING POPPI
Since our first work with them in 2020, Poppi has taken the nation by storm, popping up in what feels like every bodega, corner store, and big-box retailer in the US. For our second engagement, we’ve redesigned and rebuilt their website from the ground up, reimagining the traditional e-commerce experience for a brand that’s growing faster than ever.
MAC’S BACK, BABY: GOODLES
Nothing says fun like mac and cheese. But as a category, it hasn’t changed much over the years. Together with Goodles, we set out to disrupt it by tapping into a nostalgia-drenched aesthetic smothered in cheese to appeal to all the inner kids out there.
SHOWCASING THE CRAPPIEST OF COLLECTIONS: CRAP EYEWEAR
We partnered with one of our fave brands, Crap Eyewear, to design a unique experience for their special collections pages. It needed to express the brand’s out there personality while being flexible and easy to shop. A combination of GIFs and picture-in-picture videos bring dynamism, and large product imagery allows the user to easily find the perfect frame. ✌️👽✌️
GETTING TO THE MEAT OF IT: CHOMPS
Our goal was to reposition Chomps as a go-to snack brand, and not your average meat stick. It’s real food that doesn’t compromise on taste nor chompspiration. Along the way, we overhauled their eCommerce experience, created flavor forward art direction, and refined many elements of the brand.
LAUNCHING THE MOTHER OF ALL FORMULAS: BYHEART
Meet ByHeart. The first infant formula developed with no-compromise nutritionTM: a recipe that offers all-in-one benefits with ingredients you can trust. We created an intimate and joyful site experience to educate, delight and put parents at the center for a better feeding future.
STEPPING IT UP WITH KIZIK
After a Kickstarter campaign and a licensing deal with Nike, Kizik has built a cult following among hands-free devotees. With a terrific product on their hands, Kizik turned to Zero to refine their brand strategy and visual identity, build a flexible and scalable site, and position themselves as a big-tent brand.