Waqar Sheikh: Co-Founder at Latency Studio
Latency Studio is an Ecommerce Growth Agency specializing in Shopify conversion optimization and high-converting store design. We turn traffic into revenue through structured UX, proven CRO patterns, and conversion-focused sections. 300+ stores built. 5.0 partner rating
REEKON Tools – Conversion-Focused Custom Shopify Redesign
Full custom Shopify redesign for REEKON Tools, a premium hardware brand. Rebuilt every page around conversion logic: structured product pages with feature tabs, social proof placement, comparison sections, and clear CTA hierarchy. Custom sections for use-case storytelling, FAQ accordions, and cross-sell flows. Result: a store that educates, builds trust, and converts.
Fie Isolde – Luxury Jewelry Store with Conversion UX
Built a premium Shopify store for Fie Isolde, an LA-based handcrafted fine jewelry brand featured in The New York Times. Transformed Figma designs into a conversion-focused experience using Dawn theme with custom code. Structured navigation by category, collection, and engagement. Appointment booking, bespoke commissions, and trust-driven layout to convert high-intent luxury buyers.
Asumi Matcha – Full Brand & Store Build for EU Market
End-to-end brand and Shopify store for Asumi Matcha, targeting Netherlands, Germany, and Belgium. Delivered full branding, packaging design, store build, and social media management. Conversion-focused layout: membership model, product education, quality comparison section, and trust signals. Multi-market setup with localized payments. From zero brand to full ecommerce operation.
Bolt Base – Visualsoft to Shopify Migration, 6000+ Variants
Full migration from Visualsoft to Shopify for Bolt Base, a UK industrial fasteners supplier. Imported 6000+ product variants via CSV, migrated customers, orders, and URL redirects. Built a 5-level navigation system using Metaobjects. Added request-a-quote functionality and volume discount pricing. Complex catalog architecture for B2B and retail buyers. Zero downtime migration.
Doctrinus – Medical Platform: Figma to Shopify with Animations
Full Figma-to-Shopify build for Doctrinus, a German online medical practice serving 15,000+ patients. Designed in Figma, then built with custom animations and modern UI. Separate flows for men's and women's health: lab tests, therapies, e-prescriptions, and consultations. Multi-region (DE, AT, CH). Complex product architecture on Shopify — not a typical store. Fully custom coded.
SNOX – Shopify Migration, Funnels & Product Bundle Architecture
Migrated SNOX to Shopify and built custom product grouping, metafield setup, and BOGO bundle logic. Created high-converting landing page funnels with no header/footer for paid traffic. Product architecture supports bundles, compression categories, and PlusFit lines. Ongoing partnership — still optimizing. 100K+ customers served through the store. Conversion-focused build from day one.