Web3 community and brand management platform TYB (Try Your Best) announced joining Shopify’s app store. This will allow its list of brands to connect the TYB widget to their Shopify checkout experience. TYB is an Avalanche-based amplification platform that enables businesses to integrate blockchain-based rewards such as non-fungible tokens (NFT), which will now be available to Shopify retailers.
Merchants can leverage the app to grow their loyalty programs and offer customers discounts, challenges and exclusive drops to increase engagement. Popular retail brands such as Topicals, JuneShine, Figlia, Body, Loverboy, and 54 Thrones have been using TYB before the launch of the Shopify App. These consumer brands leverage TYB’s existing white-label solution to build a custom platform with community tools that can ensure deeper and more meaningful engagements with consumers across the world.
The Shopify component is really closing the loop on allowing the brand community members to redeem their collectibles for cool perks.
Breana Teubner, COO, TYB
Community Engagement
Breana Teubner, chief operating officer of TYB said the company’s motive is to assist brands in increasing their community engagement through Web3 technologies “We want to bring TYB to brand communities, and it’s very simply a tool that allows brands to directly connect with, prompt and engage their communities,” Teubner told CoinDesk.
“The Shopify component is really closing the loop on allowing the brand community members to redeem their collectibles for cool perks,” he added.
Ty Haney, CEO of TYB said, “After building Outdoor Voices, where community was our moat, I wanted to create a tool for brand-builders to automatically reward their customers for taking valuable actions, from sharing on social media, to co-creating products, to planning IRL events. Avalanche’s blockchain eco-friendly technology enables these community members to own their efforts…and now with Shopify, their rewards”.
Improving the Brand’s Connections
Alex Danco, director of product at Shopify, said TYB is improving the way brands connect with their customers. “Token-gating is the next frontier of loyalty and buyer engagement, and we’re thrilled to see TYB, founded by a team that has built multiple brands themselves, come to life for merchants everywhere,” Danco said in a press release. “We’re happy to welcome the TYB app to the Shopify App Store, bringing its insight and experience to Shopify’s millions of merchants,” he added.
We’re excited that Avalanche can power the first Shopify white-label end-to-end community-powered Web3 loyalty solution available to all brand builders, regardless of their size. We look forward to Avalanche, TYB, and Shopify leading the way in the fast-growing field of blockchain-enabled rewards programs,” said John Nahas, Vice President of Business Development at Ava Labs, a developer of the Avalanche blockchain
Lately, Shopify has shown interest in Web3. In July 2021, the e-commerce platform created plans to help merchants sell NFTs in their storefronts. In January, Shopify also included support for merchants to create and sell Avalanche-based NFTs on the platform.
About TYB
Try Your Best is a community management platform that allows brands to directly engage and reward customers. Through this, brands can build community as their most valuable growth medium.
