Bloomreach, a leading e-commerce solutions provider, announced the launch of its Bloomreach Engagement for Shopify merchants. It will be available on Shopify App Store. The Bloomreach Engagement app will help Shopify businesses to unify data in a single platform from multiple sources. The data can then be activated intelligently across ads, web, SMS, email and more.
With data-driven insights and unmatched creativity, Bloomreach Engagement empowers brands to increase the success rate of every campaign. Its real-time customer data, AI assistance along with advanced analytics help marketers achieve their mission seamlessly.
Michal Novovesky, Bloomreach’s general manager and head of product for Bloomreach Engagement, said, “We want to empower marketers with the technology they need to bring every campaign to life. With the launch of Bloomreach Engagement in the Shopify App Store, marketers can seamlessly integrate a solution that gives them more freedom to create and grow, building data-driven campaigns that drive fast results. We look forward to seeing all that they’ll create with Bloomreach Engagement as a part of their tech stack.”
In line with the conversational nature of commerce, our latest integration combines our customer data with Attentive’s dynamic SMS platform, empowering our customers to deliver personalized and impactful experiences. We are thrilled to witness how this integration redefines omnichannel marketing, enabling marketers to save time and boost conversion rates.
Michal Novovesky, General Manager, Bloomreach
Benefits of Bloomreach
The new app will boost Shopify and ShopifyPlus brands to level up their campaign games with the help of data-driven personalised messages. Bloomreach Engagement enables merchants to enjoy the following features:
- Merchants will be able to sync Shopify data including customer events, catalogues, coupons and website activity besides other data sources with Bloomreach Engagement. This will help them create holistic customer profiles.
- Brands will be able to easily build targeted segments that get updated in real-time even during Holiday seasons or peak sale seasons like Black Friday.
- Shopify merchants will be able to spend efficiently on advertisements and customer acquisition costs will be lower. This can be done with the help of granular customer segments to reach the right target audience with the right ads across Facebook, Instagram, TikTok, Snapchat and more.
- Merchants can attract new customers and retain the old ones through email and SMS programs. Shopify brands can leverage built-in email and SMS sign-up units, centralized consent management and quick-launch templates to achieve desired results.
- 30 pre-built workflows like Abandoned Cart, Win-back and Price Drop Alerts among others will help achieve quick results. They can be even customised based on your business goals.
- Brands will be able to boost their promotional and marketing campaigns with intelligence features like customer insights, AI predictions and cohort analysis.
Lately, Bloomreach rolled out a number of other integrations with tools in Shopify tech stacks, like, Klaviyo, Gorgias, Attentive, Movable Ink, Yotpo, and many more. For example, it has introduced two-way data integration with Klaviyo which can be set up within minutes. This allows brands to export consents, campaign events and customers from Klaviyo to Bloomreach Engagement. Later, Bloomreach intelligence and orchestration can be used to sync data sets back to Klaviyo, thus enhancing the data of subscribers with high-intent segments.
Bloomreach And Attentive Integration
Earlier in June this year, Bloomreach announced that brands using Bloomreach Engagement can now enrich their SMS communications. This can be done with the help of their data in Bloomreach which will enable them to send more personalized messages via Attentive. This integration will allow Engagement users to send their customers a highly personalized SMS and also synchronize marketing campaigns across both platforms.
For the unversed, Attentive is an SMS marketing platform used by more than 6,500 Shopify brands. The partnership will help Shopify merchants to expand their omnichannel strategy and boost customer engagement with real-time personalization.
Talking about the same, Novovesky said in a statement, “SMS marketing is not only evolving as a more reliable way to communicate with customers– it has the potential to significantly transform the entire customer journey. In line with the conversational nature of commerce, our latest integration combines our customer data with Attentive’s dynamic SMS platform, empowering our customers to deliver personalized and impactful experiences. We are thrilled to witness how this integration redefines omnichannel marketing, enabling marketers to save time and boost conversion rates.”
About Bloomreach
Bloomreach was co-founded by Raj De Datta and Ashutosh Garg in 2009. Datta is also the Chief Executive Officer of the company. Bloomreach provides a suite of products to facilitate personalization and digital commerce growth. Its range of products includes AI-driven search and merchandise, headless CMS CDP and marketing automation solutions among others. Bloomreach serves over 850 global brands including Marks & Spencer, Puma, Albertsons, Bosch and FC Bayern München.
On its official website, it states, “We unify real-time customer and product data so businesses understand what customers really want. By connecting that understanding to every channel, the e-commerce experience becomes limitless — continuously reflecting a changing customer as they shop. With the scale of AI, this creates endless new paths to purchase, greater profitability, and fast business growth”.
