Shopify, the seventh-largest Canadian company in the world, is an e-commerce site that allows both small and big business owners to open their online stores. Many brands were built from scratch on Shopify itself, giving them a huge investment concession as they did not need a great deal of money to start a new brand.
While Shopify is a popular platform for all small-scale companies to set up their shops, many popular brands like Red Bull, Sephora, Kylie Cosmetics, etc. that you love shopping from, are also present on the website. Shopify has created a niche that every brand, small or big, desires to be a part of.
While broadly it falls in the same category as Amazon but the difference is that Shopify allows brands to build from scratch and have their brand presence on the website, unlike Amazon.
Here are the top 7 popular brands that are present on Shopify:
#1 Sephora (Beauty and Skincare)
It may sound surprising to you but it is true that Sephora, one of the biggest beauty brands in the world, is present on Shopify. Sephora is a collection of many small brands, ranging from skincare, hair care, makeup and other beauty-related brands and products.
Sephora is easily one of the biggest and most popular brands on Shopify and has one of the largest ranges of products that any brand on Shopify has.
#2 PepsiCo (Food and Beverages)
When COVID-19 hit, most people wanted to or in fact, were forced to order food and other stuff online. This is when PepsiCo, one of the biggest food and beverages brands, opened its store and made its products available online on pantryshop.com, in association with Shopify.
The brand has a wide range of snacks and beverages and its famous products like Lays chips, Gatorade, and Pepsi, the aerated drink, are present in every grocery store around the world. It was high time that the same was true for online platforms as well and the pandemic made it happen.
#3 Kylie Cosmetics (Beauty and Fashion)
Like many other Shopify stores, Kylie Cosmetics is also one that started with social media. Kylie Jenner, a person from the famous Kardashian family, was incredibly famous on social media and she decided to put that popularity to good use. She launched a range of beauty and makeup products by the name of Kylie Cosmetics and the brand became one of the most famous cosmetic brands present today.
Kylie started by launching a set of lipsticks on her social media account that went out of stock in minutes. Thereafter, she launched an entire range, and her store on Shopify is considered one of the most successful Shopify brands.
#4 Netflix (Entertainment and Lifestyle)
It may seem strange to know that Netflix, an OTT platform, is also present on an e-commerce website like Shopify but that is the truth. If you’re wondering what Netflix sells on Shopify, the answer is apparel and merchandise related to famous shows on Netflix. The brand launches flash sales of limited edition products.
The Netflix store on Shopify mainly caters to the fans of popular shows like Stranger Things, Money Heist, Peaky Blinders, and others. The presence of Netflix on Shopify tells what a great deal the Canada-based company has become.
#5 Tesla (Automotive)
Don’t be surprised, Tesla is not selling cars on Shopify! Tesla also has an online store on Shopify where they sell everything related to cars and their automobiles, except the cars themselves. They sell products like car accessories, merchandise, chargers, and other lifestyle products that Tesla sells that many are not aware of. Tesla’s Shopify store also accepts cryptocurrency in addition to the normal currency that makes the brands out.
#6 Penguin Books (Books and Entertainment)
Penguin Books, one of the leading publishers in the market of books, has also established an online store on Shopify to allow their customers to order books and other products from the comfort of their own homes.
The store not only sells books published by Penguin but also other related goods like stationery, home accessories, and merchandise. It is a haven for all those bookworms who are in love with Penguin books and who wish to gift their loved ones books and related merchandise.
#7 Fitbit (Fitness and Electronics)
Fitbit, a company formed in 2007, created a product that was in the form of a watch but counted steps, calories, heart rate, and other parameters of fitness. The product became so famous that most electronic brands started making similar products. Fitbit is the ‘Maggi’ of the smartwatch industry, where a common man refers to all such watches as Fitbit only.
Fitbit was acquired by Google in 2021 and its popularity has only increased with time. The online store on Shopify sells all kinds of fitness products by Fitbit, including their fitness watches.
Given the rising popularity of the e-commerce platform, Shopify, it is only fair that all popular brands are slowly opening their stores on the website. If they wish to compete with the fast-rising brands owned by small-scale entrepreneurs, they will also have to be available on platforms that today’s generation is using.
