Tokenproof has joined hands with Shopify to allow merchants to offer exclusive products and discounts to customers who make purchases with non-fungible tokens (NFTs). Apart from helping online stores, the tool will also help brick-and-mortar stores to receive NFTs for specific brands.
“Tokenproof’s Shopify integration is powering great collaborations between some of our favorite traditional brands and web3 communities! We can’t wait to help token holders access everything,” the company said on Twitter.
tokenproof’s @Shopify integration is powering great collaborations between some of our favorite traditional brands and web3 communities!
— tokenproof.xyz (@tokenproof) March 28, 2023
We can't wait to help token holders access everything @worldofwomennft and @hoh1960 have in store for them 🛍️ https://t.co/AO5aQS3J8o
Announcing the news, Tokenproof also mentioned World of Women and House Of Harlow 1960 as brands that endorse its new Shopify integration. World of Women tweeted: “Get WoWified…@hoh1960 style! We’re thrilled to bring you this exclusive drop in collab with House of Harlow! Upon purchase, you’ll be entered into a raffle to win signed merch by @YKarkai!”
The contest allowed customers to reserve one entry with each item purchased from World of Women. The customers are also requested to subscribe to the brand’s mailing list to get updates on the competition.
The Shopify integration fortifies the space’s collaborative spirit, gives users real-world value through token ownership, and pushes the boundaries of how brands and users interact in a way that is extremely rewarding for everyone involved.
Fonz Olvera, CEO, Tokenproof
About Tokenproof
Tokenproof allows brands based on Shopify to establish a token-based relationship with their most loyal customers. For this, the brands can reserve exclusive products and offer big discounts. With tools like these, Web3 communities also get access to partner with luxury brands, who can create exclusive collections for token holders.
Offering exclusive products to token holders will not only add value to NFTs but also make way for new brands to boost token-gated commerce. Many brands like World of Women are already taking advantage of token-gated commerce. The community-centric brand will authenticate its tokens with Tokenproof on April 5. With this, they get access to exclusive jewelry, clothing, accessories and discounts offered by Nicole Richie-owned luxury brand House of Harlow 1960.
Another Shopify store Cel Mates by Mcbess used Tokenproof to offer Pushing Daisie’s holders. It is an exclusive screenprint, signed and embossed, of the artist’s illustration.
Rewards For Everyone
“The Shopify integration fortifies the space’s collaborative spirit, gives users real-world value through token ownership, and pushes the boundaries of how brands and users interact in a way that is extremely rewarding for everyone involved,” Fonz Olvera, the CEO of Tokenproof, said in a statement.
Olvera founded Tokenprrof in 2022 to power the potential of Web3 technologies. The company aims to connect token-based communities with brands, both online and offline. Tokenprrof provides secure authentication of NFTs. It empowers brands with the knowledge of Web3 to reach their audiences and reward token-based fans with exclusive benefits.
Tokenproof is safe and easy to use. It not only takes the brands to a wider Web3 community but also provides them with unmatchable marketing opportunities. With its recent Shopify integration, Tokenproof is aiming to revolutionize the way NFT holders make online purchases.
It’s a win-win for both brands and consumers as the former party establishes a stronger relationship with NFT users and buyers get exclusive products and heavy discounts. This tool also allows conventional brands to target consumers from the Web3 communities.
Shopify App
Tokenproof is available for free on the Shopify App Store. Apart from World of Women and House Of Harlow 1960, the app is used by brands like Bored Ape Yacht Club, Doodles and PROOF.
“Extend your real-life and online tokenproof experiences by rewarding community members with token-gated offers. Token-gate numerous products & discounts for a variety tokens within both Shopify and Shopify POS,” it states in the app description.
What is NFT?
NFT or non-fungible token is a type of digital asset that represents ownership of a unique item or object. Unlike other types of digital assets such as cryptocurrency, which are interchangeable and can be easily exchanged for other assets of the same type, NFTs are unique and cannot be exchanged for other assets in a one-to-one manner.
NFTs are often used to represent ownership of digital art, collectibles and other types of digital media.
About Web3
Web3 is the future of commerce. It refers to the third generation of the World Wide Web, which includes technologies such as blockchain, decentralized applications and cryptocurrencies. Even though it is still relatively new and rapidly evolving, many experts believe that Web3 has the potential to revolutionize commerce and transform the way we do business.
Web3 is decentralized, a feature that makes it secure, transparent and efficient for transactions. Blockchain technology is a core component of Web3. It enables secure and immutable record-keeping, which can help prevent fraud and improve accountability. The technology also provides new opportunities for creators and entrepreneurs to monetize their digital content and services through the use of cryptocurrencies and decentralized marketplaces. It will not only empower individuals and small businesses but also compete on a more level playing field with large corporations.
It is still difficult to predict the exact future of commerce, though it is clear that Web3 is a rapidly growing and innovative technology. It has the potential to significantly impact the way we do business in the coming years.
Shopify’s Faith
Shopify has faith in the growth of Web3 technologies as it partnered with London-based startup Thirdweb to help develop a Web3 Project Commercekit in March. According to the United States Census Bureau, online retail is currently 13 percent of all retail sales. Web3 technologies are expected to change the landscape of e-commerce by roping in a bigger-than-ever crypto-native community. Web3 technologies just require superior promotional tools and reward systems.
Shopify and Thirdweb co-created the Commercekit to offer high-performing tools essential for Web3 initiatives. It not only serves the commercial sector but also merges proprietary software with the Web3 framework to attract investors and customers alike. Besides providing multiple services to investors and customers, Commercekit helps Shopify merchants in marketing communication and distributing NFTs to users.
Last week, Web3 community and brand management platform TYB (Try Your Best) joined Shopify with its app that allows brands to connect the TYB widget to the checkout page. TYB is an Avalanche-based amplification platform that enables businesses to integrate blockchain-based rewards such as NFT, which will now be available to Shopify retailers.
Merchants can leverage the app to grow their loyalty programs and offer customers discounts, challenges and exclusive drops to increase engagement. Popular retail brands such as Topicals, JuneShine, Figlia, Body, Loverboy, and 54 Thrones have been using TYB before the launch of the Shopify App. These consumer brands leverage TYB’s existing white-label solution to build a custom platform with community tools that can ensure deeper and more meaningful engagements with consumers across the world.
