
Book Meeting 📅 https://thails.com/book-free-call/ We are certified Shopify Experts who help brands build and optimize their Shopify and Shopify Plus websites by driving eCommerce development, redesigning the user experience, and optimizing conversion rates.

One of the areas of focus was to increase revenue per order and improve the overall customer experience. We implemented a tier logic system in the side cart. Also, we redesigned the product detail pages with optimizations and overall user experience, resulting in a higher CR.

Gooseberry had a theme with the code issues; they didn’t have upsell strategy in place and wanted to increase their UX, conversion rate, and average order value (AOV). We performed an overall UX growth audit and implemented a upsell strategy from PDP to cart and checkout.

Every step was carefully designed to increase conversion rate and the average order value (AOV), without compromising the image of such a unique and premium brand. Exclusive features of Shopify Plus were used to implement new promotion possibilities and consequently increase AOV.

We partnered with Guru to create a custom PDP with an interactive gallery, subscription options, dynamic related flavors, editable accordions, and global icon blocks. We redesigned navigation with device-specific menus and added cart upsells. We also migrated reviews to Stamped, doubling verified reviews since launch.

The collaboration has resulted in several significant improvements to Barry M's online store, including a comprehensive update of the side cart and the implementation of a multi-stage logic system for free delivery, promo code management, and free gift promotions.

We automated VAT exemption with a real-time validation system at checkout. B2B customers enter their VAT number, get instant validation, and receive tax-free pricing via a smart discount. This replaces manual support steps and ensures compliant invoicing, even with discounts. Country-specific rules are supported, creating a seamless B2B experience.
