Tapcart, a mobile commerce platform that helps Shopify merchants build mobile applications for their store, released its first-ever Black Friday Cyber Monday Peak Season Trend Report. Tapcart conducted a survey with 1,155 mobile shoppers to present a picture of mobile commerce during Black Friday Cyber Monday (BFCM) 2022, accompanied by data-backed recommendation for store owners.
The goal of this trend report was to alleviate the guesswork and misconceptions around this year’s holiday shopping season. We wanted to offer merchants tangible evidence so they can go into 2022’s holiday season fully prepared
Gabrielle Wooden, Senior Content Marketing Manager, Tapcart
Talking about the trend report, Gabrielle Wooden, Senior Content Marketing Manager at Tapcart said, “There was a lot of speculation that last year’s holiday shopping season was only as successful as it was because of stimulus checks. Tapcart’s BFCM trend report eliminates those hypotheses with data-backed evidence revealing shoppers expect their budget to be the same if not higher than in 2021”. “The goal of this trend report was to alleviate the guesswork and misconceptions around this year’s holiday shopping season. We wanted to offer merchants tangible evidence so they can go into 2022’s holiday season fully prepared,” Wooden adds.
Tapcart BFCM Peak Season Trend Report 2022
Tapcart survey found that Black Friday Cyber Monday has the highest mobile app adoption rate of 2022. As shoppers download mobile apps during the peak season, business owners can use this opportunity to boost their omnichannel marketing strategy. According to the trend report, 65 percent of respondents plan to use mobile app for shopping during the upcoming holiday season.
Below we have listed eight findings of 2022 Peak Season Trend Report:
- Transactions during the peak season will thrive on mobile.
- Despite rising inflation, customers are willing to spend during this BFCM.
- Shoppers are also planning their purchases
- Shoppers are excited about BFCM
- Respondents admit to impulse buying
- Shoppers use gifts as love language
- They are quite ambivalent toward advertisements during these days.
- Customers do not shop from poorly designed or slow mobile apps.
About Tapcart
Tapcart was established by Eric Netsch and Sina Mobasser in April 2017.”The goal was to bring mobile apps to the masses and create a platform that enabled a brand to design, launch and manage an app with no coding or development work required,” the company mentions on its website.
