Switch Releases Exhibit Shopify Theme For Art Merchants

Shopify Developer Advocate Liam Griffin on Thursday introduced the recently launched Exhibit Theme by developer Switch Themes. “Exhibit is a really cool and bold new design from Switch Themes. Check it out and preview it on the Shopify Theme Store here,” Griffin said in a tweet.

🚨 New Shopify Theme Alert! 🎨

Exhibit is a really cool and bold new design from Switch Themes. Check it out and preview it on the Shopify Theme Store here: https://t.co/iX8SCRv1f3

(I esp like the photography preset)

— Liam Griffin (@liam_at_shopify) July 6, 2023

Griffin was all praise for the photography preset offered by Exhibit Theme. Priced at $350 USD on the Shopify Theme Store, Exhibit Theme offers an unlimited free trial. However, merchants have to pay if they publish this theme on the Shopify store.

Best suited for art merchants, Exhibit Theme works in a gallery style. It comes with color swatches and offers features like a quick view, stock counter, mega menu and sticky header. The demo store of Exhibit Theme shows how it works for three segments of e-commerce — art, photography and design.

Highlights of Exhibit Theme

1. Display

The theme allows you to show products and tell stories related to them. It offers much space to express everything from artwork to feature galleries and video integration. And Sell. With ample white space and versatile layouts, the Exhibit Theme looks pleasing to the eyes of art lovers.

2. Collection

The Exhibit Theme also helps merchants to curate the collection of products for efficient online selling. Collections of products, images and videos make an online store visually appealing. The multitude of grid layouts supported by carousels and slideshows make the Exhibit Theme powerful for collection-based e-commerce.

3. Title

It helps merchants to highlight brands over anything else as one can add a hero-size logo or title in the biggest font on the website. “Make a big name for yourself on your store’s home page with Exhibit’s feature logo section,” the theme states in its description.

Who Should Use Exhibit Theme?

Exhibit Theme could be the best choice for merchants dealing in visual storytelling. It is designed to showcase images for efficient visual brand storytelling. It is quick to install and the theme setup steps are minimal, which allows for a quick launch.

Talking about the editorial content, the Exhibit Theme states to be well “optimized for longer-form text sections to support brand storytelling”.

Cart and checkout are easy to manage using this theme as it offers features like in-store pickups, quick buys and slide-out carts. The Exhibit Theme is good for marketing and conversion as well, thanks to its FAQ page, quick view, recommended products and stock counter.

To assist in selling merchandise, this theme offers animation color swatches and supports features like high-resolution images, image galleries, image rollover, image zoom, product videos and slideshow. One can also opt for its product discovery elements like collection page navigation, enhanced search, mega menu, product filtering and sorting, recommended products and sticky header.

The theme store makes it easy to choose the design that’s right for your business and quickly and easily integrate it into an existing site, or build a new one starting from this foundation.

Tobi Lutke, CEO, Shopify

What is a Theme?

A theme, also known as a template, can change the look and feel of your entire online store. It can help you gain more traction and will positively impact conversion rates. Shopify Theme Store offers more than “100 free and premium professionally designed e-commerce website templates” that merchants can use to build their online presence from scratch. No rocket science is required.

A Shopify theme is of foremost importance as it controls all the important aspects of your website like the appearance of your page, site menu, images, text, interactive elements, customers’ ease of navigation and checkout experiences.

ALSO READ: 10 Tips to Pick Best Shopify Theme For Your Online Store

How to Choose The Right Theme?

Shopify has both paid and free themes. However, only eight free themes are available. But before we get into all this, it is important to know factors to keep in mind while zeroing in on a particular theme for your online business.

When you pick a theme, it should align with your business aesthetics. If your store is about spa products, your page should ooze out relaxed vibes. Similarly, if you are an electrical equipment store owner, your website should look energetic. Below, we have listed ten important points that you can look for before finalising a Shopify e-commerce theme:

“You can customize your theme settings from your Shopify admin by using the theme editor. If your theme doesn’t have a setting for a change that you want to make, then you can edit your theme code. When you make changes to your theme or switch to a new theme, it doesn’t affect the other parts of your account. You can try different theme styles and settings without worrying about the rest of the content in your admin,” Shopify mentions on its help centre page.

How smoothly users sail through your store directly affects the number of customers. As the number of mobile shoppers is ever increasing, a responsive Shopify theme will help you attract more customers. Irrespective of how beautifully designed a website you have, missing out on a good responsive theme means losing a large segment of the customer base.

ALSO READ: Shopify Theme: A Guide For Beginners

About Shopify Theme Store

Shopify Theme Store was launched in 2010 to make it easy for merchants to design sites at little cost. The Canadian e-commerce giant invited theme developers to submit their designs for consideration.

“Conveying a positive online brand message is immensely important, and just like bad lighting or a poor layout in a bricks-and-mortar store might leave a bad impression, top-shelf design is vital for an online store,” Tobi Lütke, CEO of Shopify, had said at tthe time of launch.

“The new theme store allows Shopify customers to launch a site with the best possible design to appeal to their customers’ emotions and create a positive impression that will reflect their brand and impress their customers,” he added.

All themes available on the Shopify Theme Store are certified by the e-commerce company itself. They are fully compatible with Shopify and offer free updates by the designers to ensure that Shopify merchants have access to leverage the latest e-commerce technology.

“The theme store makes it easy to choose the design that’s right for your business and quickly and easily integrate it into an existing site, or build a new one starting from this foundation. We approve every theme to assure that they are of the highest quality, yet incredibly affordable for our customers,” Lütke said.