Sweden Unlimited is an independently run boutique-style design and development agency in New York City. Specializing in e-commerce, branding, and content, we have delivered hundreds of projects for well-loved brands across luxury, fashion, beauty, home, and lifestyle.

We migrated Blu Dot from Magento to Shopify Plus, unifying retail, trade, and international channels under one platform. The new build streamlined operations, enabled flexible content and B2B tools, and integrated with Microsoft Dynamics GP. Post-launch, conversion rates rose 50% and checkout completion jumped 92%.



We’ve joined forces with Mansur Gavriel, a renowned luxury accessories brand known for its minimalist aesthetic, to enhance and bolster their Shopify Plus e-commerce business. Our retained services focus on improving user experience, implementing continuous Conversion Rate Optimization, offering Technical and Product Support, and Design and Development of new features.

Lunya, the brand focused on reinventing sleepwear for the modern woman, partnered with Sweden Unlimited to develop and execute a redesign and development of their flagship site on Shopify Plus. Our services include Theme UX Design and Development, E-commerce Strategy, Systems and Third-Party Integration and Ongoing Website Management.

Print-obsessed womenswear brand Cara Cara enlisted us to update their branding and bring to life on a new Shopify Plus site. We combined a maximalist baroque aesthetic within a modern, streamlined design system as we created the new Shopify 2.0 theme, giving them increased storytelling capabilities by utilizing sections throughout the site. Theme UX Design and Development, Third Party Integrations