X Shopify App – Market Share & Install Footprint
(Updated October 2026) Track X's estimated install share within every Shopify App Store group it appears in — categories, keywords, and collections — with current %, 30-day change, and Growing / Stable / Declining status. Create and manage ad campaigns effortlessly with X Ads..
X — Market Share Across Shopify App Store Groups
X's estimated install share within each Shopify App Store group it appears in — categories, keywords, and collections — with current %, status (Growing / Stable / Declining), and 30-day change. Filterable by date range and sortable by share or share change.
| Category/Keyword | Market Share | Status |
|---|---|---|
Keywordtwitter | 8.32%8.32 | Growing |
CategoryMarketplaces Sales channels > Selling online > Marketplaces | 0.14%0.06 | Growing |
CategorySelling online Sales channels > Selling online | 0.11%0.05 | Growing |
CategorySales channels | 0.10%0.05 | Growing |
Keywordsocial commerce | 0.04%0.04 | Growing |
KeywordCampaigns | 0.01%0.01 | Growing |
Showing 1-6 out of 6
Key Insights:
- X captures 8.3% of installs in twitter — its strongest position among the 6 Shopify groups shown.
- Over the past 30 days, 6 gained share — net positive share momentum.
- twitter is the biggest gainer (+8.32pp) — strongest share momentum this month.
X — Market Share Trend Across Top Groups
Monthly market share trajectory for X across its top 5 Shopify App Store groups over the past year — pick categories or keywords to plot, filter by country, and switch sub-tabs for absolute share or per-interval change.
Charts Data
| Category / Keyword | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 | Oct 2026 |
|---|---|---|---|---|---|---|
5.04% | 5.04% | 8.26%3.22 | 7.79%0.47 | 7.41%0.38 | 6.93%0.48 | |
| Marketplaces | 0.05% | 0.08%0.03 | 0.13%0.05 | 0.14%0.01 | 0.15%0.01 | 0.14%0.01 |
| Social Commerce | 0.01% | 0.01% | 0.04%0.03 | 0.04% | 0.03%0.01 | 0.12%0.09 |
| Selling Online | 0.04% | 0.06%0.02 | 0.11%0.05 | 0.12%0.01 | 0.12% | 0.11%0.01 |
| Sales Channels | 0.03% | 0.06%0.03 | 0.10%0.04 | 0.10% | 0.10% | 0.10% |
Key Insights:
- X's biggest share gain is in Social Commerce — expanded from 0.0% to 0.1% over the charted period.
- Across the 5 plotted groups, X expanded share in 4 and contracted in 1.
Top Categories X Ranks In on Shopify
- Keywordtwitter — Holds 8.3% market share in this keyword (+8.32pp this month) — X's growing footprint here.
- CategoryMarketplaces — Holds 0.1% market share in this category (+0.06pp this month) — X's growing footprint here.
- CategorySelling online — Holds 0.1% market share in this category (+0.05pp this month) — X's growing footprint here.
- CategorySales channels — Holds 0.1% market share in this category (+0.05pp this month) — X's growing footprint here.
- Keywordsocial commerce — Holds 0.0% market share in this keyword (+0.04pp this month) — X's growing footprint here.
X on Shopify — Market Share FAQs
1. Where does X have the most market share on Shopify?
X captures the largest share of installs in twitter — 8.3% of the group's tracked install base, followed by 0.1% in Marketplaces and 0.1% in Selling online. Sort the table by Share to see the full ordered list.
2. Which Shopify categories is X gaining or losing share in?
X is gaining share in more groups than it's losing. twitter is the biggest gainer this month — switch the table sub-tab to "Market Share Changes" to see the full set of gainers and losers ordered by movement size.
3. How is X's Shopify market share calculated?
Market share is estimated from each app's review velocity within a group, used as a proxy for install share. For category and collection groups, it's a straight share-of-reviews calculation; for keyword groups, ranking position is weighted (rank #1 ≈ 40× the weight of rank #22, with apps beyond #22 excluded) since search traffic concentrates heavily at the top. The Country filter on the table re-computes share using only that country's reviews.
4. How often does X's Shopify market share update?
Share figures are recomputed weekly from the latest review data. X's current trajectory shows expanding share across multiple Shopify groups — the chart's Monthly granularity smooths weekly noise; switch to Weekly to see the inflection points.
