Wrapin ‑ Gift Wrap & Options Shopify App – Market Share & Install Footprint
(Updated September 2026) Track Wrapin ‑ Gift Wrap & Options's estimated install share within every Shopify App Store group it appears in — categories, keywords, and collections — with current %, 30-day change, and Growing / Stable / Declining status. Allow customers to select gift wrap & message for their orders.
Wrapin ‑ Gift Wrap & Options — Market Share Across Shopify App Store Groups
Wrapin ‑ Gift Wrap & Options's estimated install share within each Shopify App Store group it appears in — categories, keywords, and collections — with current %, status (Growing / Stable / Declining), and 30-day change. Filterable by date range and sortable by share or share change.
| Category/Keyword | Market Share | Status |
|---|---|---|
KeywordGift widget | 42.93%32.57 | Growing |
Keywordgift wrapping | 25.88%12.18 | Declining |
CategoryGift wrap and messages Marketing and conversion > Gifts > Gift wrap and messages | 8.91%1.09 | Declining |
KeywordGift options | 4.09%0.26 | Declining |
CategoryGifts Marketing and conversion > Gifts | 0.87%0.13 | Declining |
Keywordcustom design | 0.41%0.32 | Growing |
CategoryUpsell and cross-sell Marketing and conversion > Upsell and bundles > Upsell and cross-sell | 0.05%0.01 | Declining |
KeywordGift messages | 0.04%0.03 | Declining |
KeywordGifts | 0.04%0.02 | Growing |
CategoryUpsell and bundles Marketing and conversion > Upsell and bundles | 0.03%0.00 | Declining |
Showing 1-10 out of 18
Key Insights:
- Wrapin ‑ Gift Wrap & Options captures 42.9% of installs in Gift widget — its strongest position among the 10 Shopify groups shown (18 groups in total).
- Over the past 30 days, 3 gained share and 7 lost share — net downward pressure.
- gift wrapping saw the sharpest contraction (-12.18pp) — worth checking whether the dip is short-term or sustained.
Wrapin ‑ Gift Wrap & Options — Market Share Trend Across Top Groups
Monthly market share trajectory for Wrapin ‑ Gift Wrap & Options across its top 5 Shopify App Store groups over the past year — pick categories or keywords to plot, filter by country, and switch sub-tabs for absolute share or per-interval change.
Charts Data
| Category / Keyword | Apr 2026 | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 |
|---|---|---|---|---|---|---|
| Gift Widget | — | 23.51% | 10.36%13.15 | 43.09%32.73 | 12.70%30.39 | 20.35%7.65 |
| Gift Wrapping | 31.24% | 35.20%3.96 | 38.06%2.86 | 26.12%11.94 | 15.66%10.46 | 12.88%2.78 |
| Gift Options | — | 0.65% | 4.34%3.69 | 4.05%0.29 | 7.42%3.37 | 8.96%1.54 |
| Gift Wrap And Messages | 13.29% | 13.01%0.28 | 10.00%3.01 | 8.91%1.09 | 7.06%1.85 | 8.51%1.45 |
| Gifts | 1.88% | 1.56%0.32 | 1.00%0.56 | 0.86%0.14 | 0.58%0.28 | 0.74%0.16 |
Key Insights:
- Wrapin ‑ Gift Wrap & Options's biggest share gain is in Gift Options — expanded from 0.7% to 9.0% over the charted period.
- Across the 5 plotted groups, Wrapin ‑ Gift Wrap & Options expanded share in 4 and contracted in 1.
Top Categories Wrapin ‑ Gift Wrap & Options Ranks In on Shopify
- KeywordGift widget — Holds 42.9% market share in this keyword (+32.57pp this month) — Wrapin ‑ Gift Wrap & Options's growing footprint here.
- Keywordgift wrapping — Holds 25.9% market share in this keyword (-12.18pp this month) — slipping in this keyword.
- CategoryGift wrap and messages — Holds 8.9% market share in this category (-1.09pp this month) — slipping in this category.
- KeywordGift options — Holds 4.1% market share in this keyword (-0.26pp this month) — slipping in this keyword.
- CategoryGifts — Holds 0.9% market share in this category (-0.13pp this month) — slipping in this category.
Wrapin ‑ Gift Wrap & Options on Shopify — Market Share FAQs
1. Where does Wrapin ‑ Gift Wrap & Options have the most market share on Shopify?
Wrapin ‑ Gift Wrap & Options captures the largest share of installs in Gift widget — 42.9% of the group's tracked install base, followed by 25.9% in gift wrapping and 8.9% in Gift wrap and messages. Sort the table by Share to see the full ordered list.
2. Which Shopify categories is Wrapin ‑ Gift Wrap & Options gaining or losing share in?
Wrapin ‑ Gift Wrap & Options is contracting in more groups than it's expanding. gift wrapping saw the sharpest dip this month — switch to "Market Share Changes" to see the full distribution and check whether the contractions cluster around a shared theme.
3. How is Wrapin ‑ Gift Wrap & Options's Shopify market share calculated?
Market share is estimated from each app's review velocity within a group, used as a proxy for install share. For category and collection groups, it's a straight share-of-reviews calculation; for keyword groups, ranking position is weighted (rank #1 ≈ 40× the weight of rank #22, with apps beyond #22 excluded) since search traffic concentrates heavily at the top. The Country filter on the table re-computes share using only that country's reviews.
4. In how many Shopify groups does Wrapin ‑ Gift Wrap & Options hold market share?
Wrapin ‑ Gift Wrap & Options appears in 18 Shopify App Store groups in total — categories, keywords, and collections combined. The table above lists the top 10 where it captures the largest share; paginate or sort by Change to see the rest.
5. How often does Wrapin ‑ Gift Wrap & Options's Shopify market share update?
Share figures are recomputed weekly from the latest review data. Wrapin ‑ Gift Wrap & Options is currently losing share in more groups than it's gaining — the trend chart's date range filter lets you check whether the slide started recently or has been ongoing.
