(Updated October 2026) Track WAX: marketing on WhatsApp's estimated install share within every Shopify App Store group it appears in — categories, keywords, and collections — with current %, 30-day change, and Growing / Stable / Declining status. Conversational marketing on Whatsapp, the most read channel.
WAX: marketing on WhatsApp's estimated install share within each Shopify App Store group it appears in — categories, keywords, and collections — with current %, status (Growing / Stable / Declining), and 30-day change. Filterable by date range and sortable by share or share change.
| Category/Keyword | Market Share | Status |
|---|---|---|
CategoryAbandoned cart Marketing and conversion > Marketing > Abandoned cart | 0.07%0.07 | Declining |
CategoryMarketing - Other Marketing and conversion > Marketing > Marketing - Other | 0.07%0.08 | Declining |
Keywordcrisp | 0.04%0.00 | Growing |
CategoryMarketing Marketing and conversion > Marketing | 0.01%0.01 | Declining |
KeywordOpt-in pop-ups | 0.00%0.00 | Declining |
KeywordTax calcluation | 0.00%0.00 | Declining |
CategoryMarketing and conversion | 0.00%0.00 | Declining |
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Key Insights:
Monthly market share trajectory for WAX: marketing on WhatsApp across its top 5 Shopify App Store groups over the past year — pick categories or keywords to plot, filter by country, and switch sub-tabs for absolute share or per-interval change.
| Category / Keyword | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 | Oct 2026 |
|---|---|---|---|---|---|---|
| Abandoned Cart | 1.31% | 0.37%0.94 | 0.22%0.15 | 0.15%0.07 | 0.07%0.08 | 0.07% |
| Marketing - Other | 1.50% | 0.42%1.08 | 0.24%0.18 | 0.15%0.09 | 0.07%0.08 | 0.07% |
| Crisp | 0.48% | 0.22%0.26 | 0.07%0.15 | 0.05%0.02 | 0.02%0.03 | 0.05%0.03 |
| Marketing | 0.15% | 0.04%0.11 | 0.03%0.01 | 0.02%0.01 | 0.01%0.01 | 0.01% |
| Tax Calcluation | 0.22% | 0.08%0.14 | 0.02%0.06 | 0.01%0.01 | 0.01% | 0.01% |
Key Insights:
WAX: marketing on WhatsApp captures the largest share of installs in Abandoned cart — 0.1% of the group's tracked install base, followed by 0.1% in Marketing - Other and 0.0% in crisp. Sort the table by Share to see the full ordered list.
WAX: marketing on WhatsApp is contracting in more groups than it's expanding. Marketing - Other saw the sharpest dip this month — switch to "Market Share Changes" to see the full distribution and check whether the contractions cluster around a shared theme.
Market share is estimated from each app's review velocity within a group, used as a proxy for install share. For category and collection groups, it's a straight share-of-reviews calculation; for keyword groups, ranking position is weighted (rank #1 ≈ 40× the weight of rank #22, with apps beyond #22 excluded) since search traffic concentrates heavily at the top. The Country filter on the table re-computes share using only that country's reviews.
Share figures are recomputed weekly from the latest review data. WAX: marketing on WhatsApp is currently losing share in more groups than it's gaining — the trend chart's date range filter lets you check whether the slide started recently or has been ongoing.
Rankings and trends across every Shopify app, category, and keyword.