(Updated October 2026) Track Virtue ‑ Charity Donations's estimated install share within every Shopify App Store group it appears in — categories, keywords, and collections — with current %, 30-day change, and Growing / Stable / Declining status. Donate to UK, CA & Global Charities. Store & Customer giving..
Virtue ‑ Charity Donations's estimated install share within each Shopify App Store group it appears in — categories, keywords, and collections — with current %, status (Growing / Stable / Declining), and 30-day change. Filterable by date range and sortable by share or share change.
| Category/Keyword | Market Share | Status |
|---|---|---|
Keywordcharity | 31.18%21.89 | Growing |
Collectionthank-you-order-status-causes-donations | 10.71%1.89 | Growing |
Keywordcharity donation | 10.64%4.92 | Growing |
CategoryDonations Marketing and conversion > Customer loyalty > Donations | 3.00%0.54 | Growing |
Keywordtree planting | 1.07%0.60 | Growing |
Keyworddonations | 0.81%0.57 | Growing |
Keywordcarbon offset | 0.65%0.54 | Growing |
Keywordbefore and after | 0.25%0.38 | Declining |
Collectionrecommendations-for-uk | 0.07%0.00 | Declining |
Keywordfunding | 0.07%0.07 | Growing |
Key Insights:
Monthly market share trajectory for Virtue ‑ Charity Donations across its top 5 Shopify App Store groups over the past year — pick categories or keywords to plot, filter by country, and switch sub-tabs for absolute share or per-interval change.
| Category / Keyword | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 | Oct 2026 |
|---|---|---|---|---|---|---|
| Charity | 6.17% | 10.20%4.03 | 30.05%19.85 | 8.54%21.51 | 22.82%14.28 | 22.98%0.16 |
| Charity Donation | 3.67% | 5.76%2.09 | 10.56%4.8 | 3.50%7.06 | 5.69%2.19 | 5.72%0.03 |
| Thank-You-Order-Status-Causes-Donations | 5.56% | 8.82%3.26 | 10.34%1.52 | 4.17%6.17 | 5.00%0.83 | 5.00% |
| Tree Planting | — | 0.48% | 1.07%0.59 | 0.27%0.8 | 2.36%2.09 | 2.36% |
| Carbon Offset | 0.11% | 0.11% | 0.65%0.54 | 0.06%0.59 | 1.95%1.89 | 1.95% |
Key Insights:
Virtue ‑ Charity Donations captures the largest share of installs in charity — 31.2% of the group's tracked install base, followed by 10.7% in thank-you-order-status-causes-donations and 10.6% in charity donation. Sort the table by Share to see the full ordered list.
Virtue ‑ Charity Donations is gaining share in more groups than it's losing. charity is the biggest gainer this month — switch the table sub-tab to "Market Share Changes" to see the full set of gainers and losers ordered by movement size.
Market share is estimated from each app's review velocity within a group, used as a proxy for install share. For category and collection groups, it's a straight share-of-reviews calculation; for keyword groups, ranking position is weighted (rank #1 ≈ 40× the weight of rank #22, with apps beyond #22 excluded) since search traffic concentrates heavily at the top. The Country filter on the table re-computes share using only that country's reviews.
Virtue ‑ Charity Donations appears in 15 Shopify App Store groups in total — categories, keywords, and collections combined. The table above lists the top 10 where it captures the largest share; paginate or sort by Change to see the rest.
Share figures are recomputed weekly from the latest review data. Virtue ‑ Charity Donations's current trajectory shows expanding share across multiple Shopify groups — the chart's Monthly granularity smooths weekly noise; switch to Weekly to see the inflection points.
Rankings and trends across every Shopify app, category, and keyword.