(Updated September 2026) Track Shopify Translate & Adapt's estimated install share within every Shopify App Store group it appears in — categories, keywords, and collections — with current %, 30-day change, and Growing / Stable / Declining status. Speak every customer’s language. It’s easy to translate and adapt your store content for any market..
Shopify Translate & Adapt's estimated install share within each Shopify App Store group it appears in — categories, keywords, and collections — with current %, status (Growing / Stable / Declining), and 30-day change. Filterable by date range and sortable by share or share change.
| Category/Keyword | Market Share | Status |
|---|---|---|
CollectionApps for store languages | 39.11%6.47 | Declining |
KeywordGoogle Translate | 32.90%3.76 | Growing |
KeywordSEO translation | 22.56%6.53 | Declining |
KeywordMetafields translation | 22.56%6.53 | Declining |
KeywordURL translation | 22.55%6.51 | Declining |
Keywordtranslations | 21.35%19.46 | Declining |
KeywordManual translation | 17.40%4.83 | Declining |
Collection | 13.93%2.58 | Declining |
CategoryCurrency and translation Store design > Internationalization > Currency and translation | 13.11%2.86 | Declining |
Keywordtranslation lab | 11.05%19.77 | Declining |
Key Insights:
Monthly market share trajectory for Shopify Translate & Adapt across its top 5 Shopify App Store groups over the past year — pick categories or keywords to plot, filter by country, and switch sub-tabs for absolute share or per-interval change.
| Category / Keyword | Apr 2026 | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 |
|---|---|---|---|---|---|---|
| Translations | 62.84% | 59.71%3.13 | 41.05%18.66 | 20.98%20.07 | 13.54%7.44 | 24.06%10.52 |
| Apps For Store Languages | 56.92% | 52.28%4.64 | 47.47%4.81 | 40.21%7.26 | 29.82%10.39 | 22.15%7.67 |
| Metafields Translation | — | 60.30% | 29.31%30.99 | 22.29%7.02 | 22.44%0.15 | 15.94%6.5 |
| Seo Translation | — | 60.30% | 29.31%30.99 | 22.29%7.02 | 13.97%8.32 | 9.58%4.39 |
| Url Translation | — | 60.31% | 29.29%31.02 | 22.28%7.01 | 13.96%8.32 | 9.55%4.41 |
Key Insights:
Shopify Translate & Adapt captures the largest share of installs in Apps for store languages — 39.1% of the group's tracked install base, followed by 32.9% in Google Translate and 22.6% in SEO translation. Sort the table by Share to see the full ordered list.
Shopify Translate & Adapt is contracting in more groups than it's expanding. translation lab saw the sharpest dip this month — switch to "Market Share Changes" to see the full distribution and check whether the contractions cluster around a shared theme.
Market share is estimated from each app's review velocity within a group, used as a proxy for install share. For category and collection groups, it's a straight share-of-reviews calculation; for keyword groups, ranking position is weighted (rank #1 ≈ 40× the weight of rank #22, with apps beyond #22 excluded) since search traffic concentrates heavily at the top. The Country filter on the table re-computes share using only that country's reviews.
Shopify Translate & Adapt appears in 24 Shopify App Store groups in total — categories, keywords, and collections combined. The table above lists the top 10 where it captures the largest share; paginate or sort by Change to see the rest.
Share figures are recomputed weekly from the latest review data. Shopify Translate & Adapt is currently losing share in more groups than it's gaining — the trend chart's date range filter lets you check whether the slide started recently or has been ongoing.
Rankings and trends across every Shopify app, category, and keyword.