The Shop Events Calendar Shopify App – Market Share & Install Footprint
(Updated September 2026) Track The Shop Events Calendar's estimated install share within every Shopify App Store group it appears in — categories, keywords, and collections — with current %, 30-day change, and Growing / Stable / Declining status. A calendar widget to help you showcase your events and promos.
The Shop Events Calendar — Market Share Across Shopify App Store Groups
The Shop Events Calendar's estimated install share within each Shopify App Store group it appears in — categories, keywords, and collections — with current %, status (Growing / Stable / Declining), and 30-day change. Filterable by date range and sortable by share or share change.
| Category/Keyword | Market Share | Status |
|---|---|---|
Keywordevents calendar | 2.82%1.44 | Growing |
CategoryEvent booking Selling products > Digital goods and services > Event booking | 0.29%0.03 | Declining |
CategoryDigital goods and services Selling products > Digital goods and services | 0.14%0.02 | Declining |
KeywordDisplay options | 0.12%0.05 | Growing |
KeywordSeasonal events | 0.07%0.00 | Growing |
Keywordevent tickets | 0.03%0.01 | Growing |
CategorySelling products | 0.03%0.00 | Declining |
Keywordshow recent orders | 0.02%0.01 | Growing |
KeywordCalendar widget | 0.01%0.01 | Declining |
KeywordCustom tickets | 0.01%0.00 | Declining |
Showing 1-10 out of 12
Key Insights:
- The Shop Events Calendar captures 2.8% of installs in events calendar — its strongest position among the 10 Shopify groups shown (12 groups in total).
- Over the past 30 days, 5 gained share and 5 lost share — a mixed share picture.
The Shop Events Calendar — Market Share Trend Across Top Groups
Monthly market share trajectory for The Shop Events Calendar across its top 5 Shopify App Store groups over the past year — pick categories or keywords to plot, filter by country, and switch sub-tabs for absolute share or per-interval change.
Charts Data
| Category / Keyword | Apr 2026 | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 |
|---|---|---|---|---|---|---|
| Events Calendar | 0.65% | 2.87%2.22 | 1.37%1.5 | 2.81%1.44 | 3.13%0.32 | 2.83%0.3 |
| Event Booking | 0.44% | 0.29%0.15 | 0.32%0.03 | 0.29%0.03 | 0.25%0.04 | 0.27%0.02 |
| Digital Goods And Services | 0.24% | 0.15%0.09 | 0.16%0.01 | 0.14%0.02 | 0.12%0.02 | 0.12% |
| Seasonal Events | — | 0.06% | 0.07%0.01 | 0.07% | 0.05%0.02 | 0.10%0.05 |
| Display Options | — | 0.08% | 0.08% | 0.12%0.04 | 0.07%0.05 | 0.03%0.04 |
Key Insights:
- The Shop Events Calendar's biggest share gain is in Events Calendar — expanded from 1.8% to 2.8% over the charted period.
- Across the 5 plotted groups, The Shop Events Calendar expanded share in 2 and contracted in 3.
Top Categories The Shop Events Calendar Ranks In on Shopify
- Keywordevents calendar — Holds 2.8% market share in this keyword (+1.44pp this month) — The Shop Events Calendar's growing footprint here.
- CategoryEvent booking — Holds 0.3% market share in this category (-0.03pp this month) — slipping in this category.
- CategoryDigital goods and services — Holds 0.1% market share in this category (-0.02pp this month) — slipping in this category.
- KeywordDisplay options — Holds 0.1% market share in this keyword (+0.05pp this month) — The Shop Events Calendar's growing footprint here.
- KeywordSeasonal events — Holds 0.1% market share in this keyword (+0.00pp this month) — The Shop Events Calendar's growing footprint here.
The Shop Events Calendar on Shopify — Market Share FAQs
1. Where does The Shop Events Calendar have the most market share on Shopify?
The Shop Events Calendar captures the largest share of installs in events calendar — 2.8% of the group's tracked install base, followed by 0.3% in Event booking and 0.1% in Digital goods and services. Sort the table by Share to see the full ordered list.
2. Which Shopify categories is The Shop Events Calendar gaining or losing share in?
The Shop Events Calendar's share movement is mixed this month — gaining in some groups, holding or slipping in others. Use the "Market Share Changes" sub-tab to find both the climbers and the decliners ordered by movement size.
3. How is The Shop Events Calendar's Shopify market share calculated?
Market share is estimated from each app's review velocity within a group, used as a proxy for install share. For category and collection groups, it's a straight share-of-reviews calculation; for keyword groups, ranking position is weighted (rank #1 ≈ 40× the weight of rank #22, with apps beyond #22 excluded) since search traffic concentrates heavily at the top. The Country filter on the table re-computes share using only that country's reviews.
4. In how many Shopify groups does The Shop Events Calendar hold market share?
The Shop Events Calendar appears in 12 Shopify App Store groups in total — categories, keywords, and collections combined. The table above lists the top 10 where it captures the largest share; paginate or sort by Change to see the rest.
5. How often does The Shop Events Calendar's Shopify market share update?
Share figures are recomputed weekly from the latest review data. Significant share changes typically take 2–4 weeks to manifest because the underlying review base moves slowly; switch the chart's granularity to Weekly to spot inflection points within the noise.
