Shopify Subscriptions Shopify App – Market Share & Install Footprint
(Updated October 2026) Track Shopify Subscriptions's estimated install share within every Shopify App Store group it appears in — categories, keywords, and collections — with current %, 30-day change, and Growing / Stable / Declining status. Increase customer lifetime value and establish predictable revenue with Shopify Subscriptions.
Shopify Subscriptions — Market Share Across Shopify App Store Groups
Shopify Subscriptions's estimated install share within each Shopify App Store group it appears in — categories, keywords, and collections — with current %, status (Growing / Stable / Declining), and 30-day change. Filterable by date range and sortable by share or share change.
| Category/Keyword | Market Share | Status |
|---|---|---|
KeywordSubscription renewals | 18.18%0.00 | Growing |
Collectionthank-you-order-status-subscriptions | 7.28%0.52 | Declining |
CategorySubscriptions Selling products > Payments > Subscriptions | 5.13%0.39 | Declining |
CategoryPayments Selling products > Payments | 3.65%0.30 | Declining |
Keywordmonthly subscription | 3.37%2.84 | Declining |
Collectionmade-by-shopify | 2.45%0.16 | Declining |
Keywordsubscription service | 2.26%1.03 | Growing |
Keywordshopify mail | 1.95%0.04 | Growing |
KeywordEmail templates | 1.85%0.36 | Declining |
KeywordSubscription entry | 1.73%0.30 | Growing |
Showing 1-10 out of 29
Key Insights:
- Shopify Subscriptions captures 18.2% of installs in Subscription renewals — its strongest position among the 10 Shopify groups shown (29 groups in total).
- Over the past 30 days, 4 gained share and 6 lost share — a mixed share picture.
Shopify Subscriptions — Market Share Trend Across Top Groups
Monthly market share trajectory for Shopify Subscriptions across its top 5 Shopify App Store groups over the past year — pick categories or keywords to plot, filter by country, and switch sub-tabs for absolute share or per-interval change.
Charts Data
| Category / Keyword | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 | Oct 2026 |
|---|---|---|---|---|---|---|
| Subscription Renewals | 9.85% | 18.18%8.33 | 18.11%0.07 | 18.04%0.07 | 17.81%0.23 | 17.84%0.03 |
| Thank-You-Order-Status-Subscriptions | 7.54% | 7.82%0.28 | 7.30%0.52 | 7.12%0.18 | 7.37%0.25 | 7.39%0.02 |
| Monthly Subscription | 2.66% | 6.22%3.56 | 3.37%2.85 | 5.59%2.22 | 5.67%0.08 | 5.68%0.01 |
| Subscriptions | 5.35% | 5.53%0.18 | 5.14%0.39 | 4.92%0.22 | 4.98%0.06 | 4.99%0.01 |
| Email Templates | 2.67% | 2.21%0.46 | 1.86%0.35 | 1.19%0.67 | 3.42%2.23 | 3.82%0.4 |
Key Insights:
- Shopify Subscriptions's biggest share gain is in Subscription Renewals — expanded from 9.8% to 17.8% over the charted period.
- Across the 5 plotted groups, Shopify Subscriptions expanded share in 5 and contracted in 0.
Top Categories Shopify Subscriptions Ranks In on Shopify
- KeywordSubscription renewals — Holds 18.2% market share in this keyword (+0.00pp this month) — Shopify Subscriptions's growing footprint here.
- Collectionthank-you-order-status-subscriptions — Holds 7.3% market share in this collection (-0.52pp this month) — slipping in this collection.
- CategorySubscriptions — Holds 5.1% market share in this category (-0.39pp this month) — slipping in this category.
- CategoryPayments — Holds 3.7% market share in this category (-0.30pp this month) — slipping in this category.
- Keywordmonthly subscription — Holds 3.4% market share in this keyword (-2.84pp this month) — slipping in this keyword.
Shopify Subscriptions on Shopify — Market Share FAQs
1. Where does Shopify Subscriptions have the most market share on Shopify?
Shopify Subscriptions captures the largest share of installs in Subscription renewals — 18.2% of the group's tracked install base, followed by 7.3% in thank-you-order-status-subscriptions and 5.1% in Subscriptions. Sort the table by Share to see the full ordered list.
2. Which Shopify categories is Shopify Subscriptions gaining or losing share in?
Shopify Subscriptions's share movement is mixed this month — gaining in some groups, holding or slipping in others. Use the "Market Share Changes" sub-tab to find both the climbers and the decliners ordered by movement size.
3. How is Shopify Subscriptions's Shopify market share calculated?
Market share is estimated from each app's review velocity within a group, used as a proxy for install share. For category and collection groups, it's a straight share-of-reviews calculation; for keyword groups, ranking position is weighted (rank #1 ≈ 40× the weight of rank #22, with apps beyond #22 excluded) since search traffic concentrates heavily at the top. The Country filter on the table re-computes share using only that country's reviews.
4. In how many Shopify groups does Shopify Subscriptions hold market share?
Shopify Subscriptions appears in 29 Shopify App Store groups in total — categories, keywords, and collections combined. The table above lists the top 10 where it captures the largest share; paginate or sort by Change to see the rest.
5. How often does Shopify Subscriptions's Shopify market share update?
Share figures are recomputed weekly from the latest review data. Significant share changes typically take 2–4 weeks to manifest because the underlying review base moves slowly; switch the chart's granularity to Weekly to spot inflection points within the noise.
