Wyllo Shopify App – Market Share & Install Footprint
(Updated September 2026) Track Wyllo's estimated install share within every Shopify App Store group it appears in — categories, keywords, and collections — with current %, 30-day change, and Growing / Stable / Declining status. Prevent fraud & abuse, protect revenue, & automate operations..
Wyllo — Market Share Across Shopify App Store Groups
Wyllo's estimated install share within each Shopify App Store group it appears in — categories, keywords, and collections — with current %, status (Growing / Stable / Declining), and 30-day change. Filterable by date range and sortable by share or share change.
| Category/Keyword | Market Share | Status |
|---|---|---|
Keywordreseller | 13.95%0.74 | Growing |
KeywordGift card abuse | 6.49%2.18 | Growing |
KeywordOrder hold | 5.24%1.03 | Declining |
CategoryFraud Store management > Security > Fraud | 2.53%0.24 | Growing |
KeywordIdentity verification | 2.26%0.00 | Growing |
Keywordno fraud | 1.89%5.66 | Declining |
KeywordChargeback analytics | 1.73%0.43 | Growing |
KeywordApp notifications | 1.66%1.04 | Growing |
KeywordOrder validation | 1.18%0.64 | Growing |
KeywordAI-powered detection | 1.11%0.09 | Growing |
Showing 1-10 out of 25
Key Insights:
- Wyllo captures 13.9% of installs in reseller — its strongest position among the 10 Shopify groups shown (25 groups in total).
- Over the past 30 days, 8 gained share and 2 lost share — net positive share momentum.
- Gift card abuse is the biggest gainer (+2.18pp) — strongest share momentum this month.
Wyllo — Market Share Trend Across Top Groups
Monthly market share trajectory for Wyllo across its top 5 Shopify App Store groups over the past year — pick categories or keywords to plot, filter by country, and switch sub-tabs for absolute share or per-interval change.
Charts Data
| Category / Keyword | Apr 2026 | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 |
|---|---|---|---|---|---|---|
| Reseller | 16.20% | 9.71%6.49 | 13.13%3.42 | 13.86%0.73 | 5.09%8.77 | 5.51%0.42 |
| Fraud | 1.49% | 1.52%0.03 | 2.29%0.77 | 2.51%0.22 | 2.12%0.39 | 1.05%1.07 |
| Identity Verification | — | 4.02% | 2.28%1.74 | 2.24%0.04 | 1.43%0.81 | 0.80%0.63 |
| Order Hold | — | 6.07% | 6.31%0.24 | 5.21%1.1 | 0.80%4.41 | 0.40%0.4 |
| Gift Card Abuse | — | 2.87% | 4.35%1.48 | 6.43%2.08 | 0.61%5.82 | 0.30%0.31 |
Key Insights:
- Wyllo's biggest share gain is in Reseller — expanded from 1.4% to 5.5% over the charted period.
- Across the 5 plotted groups, Wyllo expanded share in 1 and contracted in 4.
Top Categories Wyllo Ranks In on Shopify
- Keywordreseller — Holds 13.9% market share in this keyword (+0.74pp this month) — Wyllo's growing footprint here.
- KeywordGift card abuse — Holds 6.5% market share in this keyword (+2.18pp this month) — Wyllo's growing footprint here.
- KeywordOrder hold — Holds 5.2% market share in this keyword (-1.03pp this month) — slipping in this keyword.
- CategoryFraud — Holds 2.5% market share in this category (+0.24pp this month) — Wyllo's growing footprint here.
- KeywordIdentity verification — Holds 2.3% market share in this keyword (+0.00pp this month) — Wyllo's growing footprint here.
Wyllo on Shopify — Market Share FAQs
1. Where does Wyllo have the most market share on Shopify?
Wyllo captures the largest share of installs in reseller — 13.9% of the group's tracked install base, followed by 6.5% in Gift card abuse and 5.2% in Order hold. Sort the table by Share to see the full ordered list.
2. Which Shopify categories is Wyllo gaining or losing share in?
Wyllo is gaining share in more groups than it's losing. Gift card abuse is the biggest gainer this month — switch the table sub-tab to "Market Share Changes" to see the full set of gainers and losers ordered by movement size.
3. How is Wyllo's Shopify market share calculated?
Market share is estimated from each app's review velocity within a group, used as a proxy for install share. For category and collection groups, it's a straight share-of-reviews calculation; for keyword groups, ranking position is weighted (rank #1 ≈ 40× the weight of rank #22, with apps beyond #22 excluded) since search traffic concentrates heavily at the top. The Country filter on the table re-computes share using only that country's reviews.
4. In how many Shopify groups does Wyllo hold market share?
Wyllo appears in 25 Shopify App Store groups in total — categories, keywords, and collections combined. The table above lists the top 10 where it captures the largest share; paginate or sort by Change to see the rest.
5. How often does Wyllo's Shopify market share update?
Share figures are recomputed weekly from the latest review data. Wyllo's current trajectory shows expanding share across multiple Shopify groups — the chart's Monthly granularity smooths weekly noise; switch to Weekly to see the inflection points.
