Shopify Marketplace Connect Shopify App – Market Share & Install Footprint
(Updated October 2026) Track Shopify Marketplace Connect's estimated install share within every Shopify App Store group it appears in — categories, keywords, and collections — with current %, 30-day change, and Growing / Stable / Declining status. Sell across marketplaces like Amazon, Target Plus, eBay, & Walmart. Manage it all in Shopify.
Shopify Marketplace Connect — Market Share Across Shopify App Store Groups
Shopify Marketplace Connect's estimated install share within each Shopify App Store group it appears in — categories, keywords, and collections — with current %, status (Growing / Stable / Declining), and 30-day change. Filterable by date range and sortable by share or share change.
| Category/Keyword | Market Share | Status |
|---|---|---|
Keywordwalmart marketplace | 76.08%15.96 | Growing |
Keywordwalmart | 70.37%18.81 | Growing |
Keywordmarket place connect | 55.42%3.16 | Declining |
Keywordmarketplace selling | 41.17%38.03 | Growing |
Keywordamazon integration | 33.36%11.33 | Declining |
KeywordTargeting | 25.18%25.18 | Growing |
Keywordamazon | 12.66%12.15 | Growing |
Keywordetsy marketplace integration | 11.05%6.08 | Growing |
CategoryStore data importer Sales channels > Selling online > Store data importer | 9.82%0.47 | Growing |
Keywordconnected inventory | 9.38%6.47 | Growing |
Showing 1-10 out of 35
Key Insights:
- Shopify Marketplace Connect captures 76.1% of installs in walmart marketplace — its strongest position among the 10 Shopify groups shown (35 groups in total).
- Over the past 30 days, 8 gained share and 2 lost share — net positive share momentum.
- marketplace selling is the biggest gainer (+38.03pp) — strongest share momentum this month.
Shopify Marketplace Connect — Market Share Trend Across Top Groups
Monthly market share trajectory for Shopify Marketplace Connect across its top 5 Shopify App Store groups over the past year — pick categories or keywords to plot, filter by country, and switch sub-tabs for absolute share or per-interval change.
Charts Data
| Category / Keyword | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 | Oct 2026 |
|---|---|---|---|---|---|---|
| Walmart Marketplace | — | 53.61% | 54.95%1.34 | 60.59%5.64 | 63.41%2.82 | 76.08%12.67 |
| Walmart | 46.95% | 47.53%0.58 | 48.19%0.66 | 50.52%2.33 | 52.51%1.99 | 70.37%17.86 |
| Market Place Connect | — | 37.85% | 41.43%3.58 | 59.93%18.5 | 59.41%0.52 | 55.42%3.99 |
| Marketplace Selling | 19.14% | 7.04%12.1 | 3.82%3.22 | 8.10%4.28 | 5.00%3.1 | 41.17%36.17 |
| Amazon Integration | 41.12% | 39.54%1.58 | 43.36%3.82 | 43.90%0.54 | 44.85%0.95 | 33.36%11.49 |
Key Insights:
- Shopify Marketplace Connect's biggest share gain is in Walmart — expanded from 39.4% to 70.4% over the charted period.
- Across the 5 plotted groups, Shopify Marketplace Connect expanded share in 3 and contracted in 2.
Top Categories Shopify Marketplace Connect Ranks In on Shopify
- Keywordwalmart marketplace — Holds 76.1% market share in this keyword (+15.96pp this month) — Shopify Marketplace Connect's growing footprint here.
- Keywordwalmart — Holds 70.4% market share in this keyword (+18.81pp this month) — Shopify Marketplace Connect's growing footprint here.
- Keywordmarket place connect — Holds 55.4% market share in this keyword (-3.16pp this month) — slipping in this keyword.
- Keywordmarketplace selling — Holds 41.2% market share in this keyword (+38.03pp this month) — Shopify Marketplace Connect's growing footprint here.
- Keywordamazon integration — Holds 33.4% market share in this keyword (-11.33pp this month) — slipping in this keyword.
Shopify Marketplace Connect on Shopify — Market Share FAQs
1. Where does Shopify Marketplace Connect have the most market share on Shopify?
Shopify Marketplace Connect captures the largest share of installs in walmart marketplace — 76.1% of the group's tracked install base, followed by 70.4% in walmart and 55.4% in market place connect. Sort the table by Share to see the full ordered list.
2. Which Shopify categories is Shopify Marketplace Connect gaining or losing share in?
Shopify Marketplace Connect is gaining share in more groups than it's losing. marketplace selling is the biggest gainer this month — switch the table sub-tab to "Market Share Changes" to see the full set of gainers and losers ordered by movement size.
3. How is Shopify Marketplace Connect's Shopify market share calculated?
Market share is estimated from each app's review velocity within a group, used as a proxy for install share. For category and collection groups, it's a straight share-of-reviews calculation; for keyword groups, ranking position is weighted (rank #1 ≈ 40× the weight of rank #22, with apps beyond #22 excluded) since search traffic concentrates heavily at the top. The Country filter on the table re-computes share using only that country's reviews.
4. In how many Shopify groups does Shopify Marketplace Connect hold market share?
Shopify Marketplace Connect appears in 35 Shopify App Store groups in total — categories, keywords, and collections combined. The table above lists the top 10 where it captures the largest share; paginate or sort by Change to see the rest.
5. How often does Shopify Marketplace Connect's Shopify market share update?
Share figures are recomputed weekly from the latest review data. Shopify Marketplace Connect's current trajectory shows expanding share across multiple Shopify groups — the chart's Monthly granularity smooths weekly noise; switch to Weekly to see the inflection points.
