(Updated September 2026) Track where Mailchimp Email SMS Marketing's merchants are concentrated worldwide on the Shopify App Store — country-level share of installs, 30-day movement, and an internationalisation trend chart that shows how its footprint has evolved over time. Drive sales with email marketing, SMS, forms, and automation.
Where Mailchimp Email SMS Marketing's merchant base is concentrated worldwide — top 10 countries by share of the app's reviews, with status (Growing / Stable / Declining) and 30-day change. Sortable by share or change; switch to "Top Gained" to surface emerging markets.
| # | Country | Market Share | Change |
|---|---|---|---|
| 1 | 38.10% | 1.30 | |
| 2 | 11.69% | 0.43 | |
| 3 | 11.26% | 0.43 | |
| 4 | 5.41% | 0.22 | |
| 5 | 2.81% | 0.22 | |
| 6 | 2.81% | 0.43 | |
| 7 | 2.81% | 0.22 | |
| 8 | 2.60% | ||
| 9 | 2.16% | 0.43 | |
| 10 | 1.95% | 0.22 |
Key Insights:
Monthly country share trajectory for Mailchimp Email SMS Marketing across its top 5 markets over the past year — pick countries to plot, change date range, or switch sub-tabs to see absolute share or per-interval change.
| Country | Apr 2026 | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 |
|---|---|---|---|---|---|---|
41.30% | 40.71%0.59 | 39.39%1.32 | 37.93%1.46 | 36.21%1.72 | 37.29%1.08 | |
7.49% | 9.88%2.39 | 10.82%0.94 | 11.21%0.39 | 12.85%1.64 | 12.59%0.26 | |
14.25% | 12.47%1.78 | 12.34%0.13 | 11.21%1.13 | 11.21% | 11.14%0.07 | |
6.52% | 5.65%0.87 | 5.19%0.46 | 5.39%0.2 | 5.37%0.02 | 4.60%0.77 | |
1.69% | 1.88%0.19 | 2.60%0.72 | 2.59%0.01 | 2.80%0.21 | 3.15%0.35 |
Key Insights:
United States dominates Mailchimp Email SMS Marketing's install base on Shopify with 38.1% of all reviews — a single-region merchant base that effectively defines the app's product priorities. United Kingdom follows at 11.7%, with Australia at 11.3%. Together, the top 3 countries account for 61.0% of Mailchimp Email SMS Marketing's worldwide reviews on Shopify. Canada (5.4%) and Italy (2.8%) round out the top 5. Australia is the fastest-growing market for Mailchimp Email SMS Marketing this month (+0.43pp) — emerging adoption worth tracking against the established leaders.
Mailchimp Email SMS Marketing's 38.1% concentration in United States typically pulls the roadmap toward that market's payment providers, tax rules, and shipping integrations — merchants in United States get the strongest experience, while merchants elsewhere should weigh regional fit (currency, language, regional integrations) more carefully than for region-agnostic alternatives.
United States is Mailchimp Email SMS Marketing's largest market in this view — share contracted from 59.6% to 37.3% over the charted period. Across the top 5 countries plotted on this chart, Mailchimp Email SMS Marketing's share expanded in 3 and contracted in 2 over the charted period — net internationalisation underway. Australia is the strongest expander — moving from 1.8% to 12.6% of installs over the charted window.
With 3 countries expanding and 2 contracting for Mailchimp Email SMS Marketing, the per-region trajectory matters more than the aggregate — the picture in any specific target market is the actionable read.
United States contributes the largest share of Mailchimp Email SMS Marketing's installs at 38.1% of all reviews. Adoption is heavily concentrated in this single market, followed by United Kingdom at 11.7% and Australia at 11.3%.
Australia is the fastest-growing market for Mailchimp Email SMS Marketing this month, gaining +0.43pp of country share. Switch the table sub-tab to "Top Gained" to see the full set of growing countries ordered by movement size.
Country share is computed as the percentage of Mailchimp Email SMS Marketing's total worldwide reviews originating from each country, used as a proxy for install distribution. Reviews are crawled weekly from the Shopify App Store; the figures here aggregate the lifetime review base by country.
Mailchimp Email SMS Marketing has reviews from 65 countries on the Shopify App Store. The table above shows the top 10 by share; paginate to see smaller markets, or sort by Change to surface ones gaining ground.
Mailchimp Email SMS Marketing's install base is heavily concentrated in United States (38.1% of reviews) — meaning the app's roadmap and integrations typically optimize for that market first. Merchants outside this region should sanity-check localization, currency support, and customer-service hours before adopting.
Country shares update weekly. Significant geographic shifts typically take 2–4 weeks to manifest because the underlying review base moves slowly; switch the trend chart's granularity to Weekly to spot inflection points within the noise.
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