(Updated October 2026) Track Ex OTP Login with Phone Number's estimated install share within every Shopify App Store group it appears in — categories, keywords, and collections — with current %, 30-day change, and Growing / Stable / Declining status. Enable secure OTP login, COD otp order verification to control.
Ex OTP Login with Phone Number's estimated install share within each Shopify App Store group it appears in — categories, keywords, and collections — with current %, status (Growing / Stable / Declining), and 30-day change. Filterable by date range and sortable by share or share change.
| Category/Keyword | Market Share | Status |
|---|---|---|
KeywordMulti-factor auth | 25.09%21.22 | Growing |
Keywordotp login | 5.21%3.06 | Growing |
KeywordSMS verification | 2.23%1.16 | Growing |
CategorySecurity - Other Store management > Security > Security - Other | 1.09%0.54 | Growing |
CategoryAccounts and login Store management > Security > Accounts and login | 0.69%0.34 | Growing |
Keywordphone pay | 0.54%0.51 | Growing |
Keywordlogin | 0.38%0.05 | Growing |
Keywordsocial login | 0.16%0.06 | Growing |
Keywordotp | 0.08%0.04 | Growing |
CategorySecurity Store management > Security | 0.06%0.03 | Growing |
Key Insights:
Monthly market share trajectory for Ex OTP Login with Phone Number across its top 5 Shopify App Store groups over the past year — pick categories or keywords to plot, filter by country, and switch sub-tabs for absolute share or per-interval change.
| Category / Keyword | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 | Oct 2026 |
|---|---|---|---|---|---|---|
| Multi-Factor Auth | 9.66% | 5.70%3.96 | 25.11%19.41 | 43.03%17.92 | 59.38%16.35 | 35.34%24.04 |
| Sms Verification | 1.94% | 1.60%0.34 | 2.23%0.63 | 4.25%2.02 | 2.68%1.57 | 4.43%1.75 |
| Otp Login | — | 3.20% | 5.21%2.01 | 6.48%1.27 | 4.45%2.03 | 4.34%0.11 |
| Phone Pay | — | 0.05% | 0.55%0.5 | 2.85%2.3 | 1.81%1.04 | 2.70%0.89 |
| Security - Other | 1.10% | 0.84%0.26 | 1.10%0.26 | 1.81%0.71 | 1.73%0.08 | 1.73% |
Key Insights:
Ex OTP Login with Phone Number captures the largest share of installs in Multi-factor auth — 25.1% of the group's tracked install base, followed by 5.2% in otp login and 2.2% in SMS verification. Sort the table by Share to see the full ordered list.
Ex OTP Login with Phone Number is gaining share in more groups than it's losing. Multi-factor auth is the biggest gainer this month — switch the table sub-tab to "Market Share Changes" to see the full set of gainers and losers ordered by movement size.
Market share is estimated from each app's review velocity within a group, used as a proxy for install share. For category and collection groups, it's a straight share-of-reviews calculation; for keyword groups, ranking position is weighted (rank #1 ≈ 40× the weight of rank #22, with apps beyond #22 excluded) since search traffic concentrates heavily at the top. The Country filter on the table re-computes share using only that country's reviews.
Ex OTP Login with Phone Number appears in 13 Shopify App Store groups in total — categories, keywords, and collections combined. The table above lists the top 10 where it captures the largest share; paginate or sort by Change to see the rest.
Share figures are recomputed weekly from the latest review data. Ex OTP Login with Phone Number's current trajectory shows expanding share across multiple Shopify groups — the chart's Monthly granularity smooths weekly noise; switch to Weekly to see the inflection points.
Rankings and trends across every Shopify app, category, and keyword.