(Updated September 2026) Discover where white label Shopify apps are most popular and how country-level adoption has shifted over time. This keyword page shows the full country market share table plus monthly geographic trends so you can spot established markets and emerging opportunities.
All countries ranked by current install share of white label Shopify apps, with change vs 30 days ago. Filter by date range, sort by share or share change.
| # | Country | Market Share | Change |
|---|---|---|---|
| 1 | 56.29% | 3.41 | |
| 2 | 7.43% | 1.71 | |
| 3 | 5.23% | 0.35 | |
| 4 | 4.85% | 0.38 | |
| 5 | 3.34% | 0.54 | |
| 6 | 2.94% | 0.22 | |
| 7 | 2.16% | 0.11 | |
| 8 | 1.67% | 0.26 | |
| 9 | 1.57% | 0.13 | |
| 10 | 0.99% | 0.11 |
Key Insights:
Monthly market share trajectory for the top 5 countries driving white label Shopify app installs — see how regional dominance has shifted month by month.
| App | Apr 2026 | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 |
|---|---|---|---|---|---|---|
51.6%5.04 | 50.9%0.71 | 52.6%1.68 | 56.4%3.73 | 62.9%6.54 | 58.0%4.91 | |
10.5%0.55 | 10.1%0.34 | 9.0%1.17 | 7.3%1.62 | 3.8%3.56 | 3.9%0.13 | |
2.6%0.57 | 2.5%0.09 | 2.3%0.25 | 2.2%0.11 | 2.4%0.18 | 3.8%1.42 | |
5.8%0.02 | 5.5%0.3 | 5.2%0.32 | 4.8%0.39 | 3.1%1.67 | 3.5%0.43 | |
0.6%0.11 | 0.5%0.12 | 0.4%0.11 | 0.4% | 0.5%0.13 | 0.6%0.08 |
Key Insights:
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United States dominates demand for white label Shopify apps with 58.0% of tracked installs — a single market that effectively defines the category's product priorities and pricing. United Kingdom (6.1%) and Japan (3.8%) round out the top 3, together accounting for 67.9% of all white label app installs. France (3.8%) and Canada (3.5%) fill out the top 5, giving a combined view of where white label app demand actually concentrates. Japan is the fastest-growing market this month (+3.1pp) — early-stage adoption that often precedes wider regional shifts. On the flip side, United Kingdom has lost the most share this month (-1.8pp).
With 58.0% of white label app installs concentrated in United States, leading apps in this category typically prioritize United States-based merchants for localization, currency, and support hours — apps that over-index in United Kingdom (6.1%) or other regions are often the better fit for stores outside United States.
United States's share of white label Shopify app installs grew from 48.1% (Nov 2024) to 58.0% (Sep 2026) — a +9.9pp tightening of geographic concentration toward this market. The top 5 plotted markets — United States, United Kingdom, Japan, France, Canada — show which regions consistently drive white label app demand over time.
United States's widening white label lead means the leading apps will keep prioritizing this market for localization and feature work — merchants in other regions are increasingly underserved by the category leaders.
United States dominates white label Shopify app installs with 58.0% of all tracked share. The category is highly concentrated geographically — most leading apps optimize for United States merchants first.
white label apps are most popular in United States (58.0% share), United Kingdom (6.1%), and Japan (3.8%). The full breakdown is in the table above — sort by share to see all 10 default rows or paginate for the long tail.
Japan is the fastest-growing market for white label apps this month, gaining +3.1pp of share versus 30 days ago. Switch the table sub-tab to "Market Share Changes" to see all gainers ordered by movement.
United Kingdom has shed the most share this month (-1.8pp). Sort the table by Change (Low to High) to see all decliners — could reflect market saturation or merchants migrating to alternative apps.
For white label (a keyword page), country share is computed from rank-weighted reviews originating from each country: position #1 carries roughly 40× the weight of position #22, and apps beyond #22 contribute zero. Each country's weighted score is divided by the global total to give the share %.
United States's share has moved meaningfully over the charted period — from 48.1% to 58.0%. The trend chart shows whether the shift is sustained or part of a wider geographic rotation.
Rankings and trends across every Shopify app, category, and keyword.