Upi Payment Shopify Apps – Analytics & Insights

Razorpay COD & Magic Checkout ranks #1 for upi payment with 3.7% share — the leader position in a fragmented field where many apps are within striking distance, -10.1pp ahead of HidePay: Hide Payment Methods (13.8%). ETP Sort Hide Payment Methods sits at #3 with 74.9% share, rounding out the top tier. Together, the top 3 apps absorb 92.4% of all upi payment installs — a highly concentrated landscape with limited room for new entrants. Kip: Sort Hide Payment Methods is the standout mover this month, climbing 2 positions — a momentum signal worth tracking. Worth noting: the top-ranked app and the highest-share app aren't the same here — App Store rank and our market share metric (computed from review counts and other factors) move on independent dynamics, so cross-checking both views matters in this category.

Upi Payment is a fragmented market — the top 3 apps together hold only 92.4% of installs, leaving Razorpay COD & Magic Checkout's 3.7% lead modest in absolute terms and ETP Sort Hide Payment Methods at 74.9% still capturing meaningful share. With this many viable apps, pricing model and integration depth differentiate upi payment options more than rank does.

Razorpay COD & Magic Checkout held #1 steadily from Jun 2026 to Oct 2026 — an entrenched leader in upi payment that challengers haven't displaced. Across the top 5 plotted upi payment apps, 1 improved their ranking while 0 declined — the category is moving upward overall. Razorpay COD & Magic Checkout's share held near 3.7% from Jun 2026 to Oct 2026 — a stable install base for upi payment apps rather than active gain or loss.

Stable rankings across the top 5 plotted upi payment apps mean merchants have largely settled on their preferences — challengers below the top 5 face an uphill path to break in.

India is the largest single market for upi payment apps at 9.6% — but no country dominates, meaning upi payment apps serve a globally distributed merchant base. United States follows at 7.4%, with Germany at 6.1%. Together, the top 3 markets account for 23.0% of upi payment app installs worldwide. Netherlands (5.3%) and Pakistan (4.0%) round out the top 5. Netherlands is the fastest-growing market this month (+2.1pp), pointing to accelerating demand outside the established leaders.

With India's 9.6% as the largest single market and the rest spread across many countries, the leading upi payment apps tend to be region-agnostic by design — geography matters less for app choice here than features, pricing, and support quality.

None of the top 5 upi payment apps tracked here have yet crossed 1,000 reviews. ETP Sort Hide Payment Methods leads the set on current cumulative reviews with 528 — closest to the milestone, at roughly 53% of the way there.

With no app in this upi payment set having crossed 1,000 reviews, the category is still in early adoption. ETP Sort Hide Payment Methods is the closest to breaking out at 528 cumulative reviews — worth tracking its per-month review velocity to see whether it's on pace to cross the milestone first.