Transactions Shopify Apps – Market Share Breakdown

(Updated October 2026) See which transactions Shopify apps dominate installs and how their share has shifted over time. This keyword page shows the full market share table, monthly share trends for the leaders, and a country-level breakdown so you can compare global vs regional dominance.

Transactions Shopify Apps — Full Market Share Table

All tracked transactions Shopify apps ranked by current install share, with change vs 30 days ago and Leader / Climbing / Declining / Stable status — filterable by country and date range.

Date Range
From
—
To
Countries
Order By
Market Share is as ofToday.Change is betweenSep 7andToday
#AppMarket ShareChangeStatus
1QuickBooks OnlineQuickBooks Online
74.15%
6.73Climbing
2Report Pundit: Custom ReportsReport Pundit: Custom Reports
8.41%
2.64Climbing
3Workflow Transactional EmailWorkflow Transactional Email
6.20%
3.33Declining
4WorkflowMail EmailsWorkflowMail Emails
4.96%
3.62Declining
5Juicy Profit AnalyticsJuicy Profit Analytics
3.47%
0.80Climbing
6A2X Sync for QuickBooks & XeroA2X Sync for QuickBooks & Xero
0.70%
0.44Climbing
7FlowSend ‑ Flow Mail AppFlowSend ‑ Flow Mail App
0.56%
0.65Declining
8TP: True Profit AnalyticsTP: True Profit Analytics
0.41%
0.52Declining
9Mipler ‑ Advanced ReportsMipler ‑ Advanced Reports
0.39%
0.11Declining
10Data Export IO: ReportData Export IO: Report
0.23%
0.15Declining

Showing 1-10 out of 23

Key Insights:

  • QuickBooks Online holds 74.2% share of transactions app installs — 65.7pp ahead of Report Pundit: Custom Reports (8.4%).
  • Top 3 apps (QuickBooks Online, Report Pundit: Custom Reports, Workflow Transactional Email) account for 88.8% of all transactions install share — a fragmented market.
  • QuickBooks Online is gaining share fastest this month (+6.73pp) — the largest single gainer among the top transactions apps by share.
  • WorkflowMail Emails is losing share fastest (-3.62pp) — could indicate a churning user base or a stronger challenger gaining ground.
See more insights

Transactions Shopify Apps — Market Share Over Time

Monthly market share trajectory for the top 5 transactions Shopify apps over the past year — see who's gaining or losing install share month by month.

Date Range
From
—
To
Countries
App Selector
Time Granularity
Charts Data
Monthly market share % for the top 5 transactions Shopify apps over the latest 6 months.
AppMay 2026Jun 2026Jul 2026Aug 2026Sep 2026Oct 2026
QuickBooks OnlineQuickBooks Online
63.7%
69.0%5.32
48.9%20.13
75.8%26.92
66.9%8.92
74.5%7.65
Report Pundit: Custom ReportsReport Pundit: Custom Reports
15.5%
8.9%6.6
10.8%1.94
9.6%1.19
3.6%6.01
8.5%4.93
Workflow Transactional EmailWorkflow Transactional Email
1.2%
2.7%1.5
6.4%3.64
6.4%
5.7%0.65
5.7%0.04
WorkflowMail EmailsWorkflowMail Emails
8.6%
10.0%1.42
7.0%2.96
4.8%2.23
13.9%9.1
5.0%8.88
Juicy Profit AnalyticsJuicy Profit Analytics
0.2%
0.2%0.01
0.1%0.07
0.3%0.14
2.5%2.27
3.4%0.88

Key Insights:

  • QuickBooks Online's share expanded from 63.7% → 74.5% over the charted period.
  • Of the top 5 tracked transactions apps, 3 grew share and 2 lost share — leader is widening the gap.
See more insights

Top Transactions Shopify Apps by Country

Per-country market share rankings for transactions Shopify apps across 5 markets — see which apps lead in each country and where regional leaders diverge from the global leader.

Date
Countries

#🌎 Worldwide
United States FlagUnited States
India FlagIndia
China FlagChina
United Kingdom FlagUnited Kingdom
1
QuickBooks Online
QuickBooks Online
QuickBooks Online
QuickBooks Online
Report Pundit: Custom Reports
Report Pundit: Custom Reports
Workflow Transactional Email
Workflow Transactional Email
QuickBooks Online
QuickBooks Online
2
Report Pundit: Custom Reports
Report Pundit: Custom Reports
Report Pundit: Custom Reports
Report Pundit: Custom Reports
Mipler ‑ Advanced Reports
Mipler ‑ Advanced Reports
WorkflowMail Emails
WorkflowMail Emails
Report Pundit: Custom Reports
Report Pundit: Custom Reports
3
Workflow Transactional Email
Workflow Transactional Email
WorkflowMail Emails
WorkflowMail Emails
Recurpay Subscriptions App
Recurpay Subscriptions App
QuickBooks Online
QuickBooks Online
WorkflowMail Emails
WorkflowMail Emails
4
WorkflowMail Emails
WorkflowMail Emails
Workflow Transactional Email
Workflow Transactional Email
Data Export IO: Report
Data Export IO: Report
FlowSend ‑ Flow Mail App
FlowSend ‑ Flow Mail App
Juicy Profit Analytics
Juicy Profit Analytics
5
Juicy Profit Analytics
Juicy Profit Analytics
A2X Sync for QuickBooks & Xero
A2X Sync for QuickBooks & Xero
Workflow Transactional Email
Workflow Transactional Email
Juicy Profit Analytics
Juicy Profit Analytics
A2X Sync for QuickBooks & Xero
A2X Sync for QuickBooks & Xero

Key Insights:

  • QuickBooks Online leads transactions apps in 2 of 4 tracked markets (United States, United Kingdom).
  • QuickBooks Online leads worldwide, but 2 of 4 tracked markets crown a different leader — Report Pundit: Custom Reports in India, Workflow Transactional Email in China.
See more insights

⚠️ Data issue or feedback?

Reach out to us at [email protected].

Market Share Distribution Across Transactions Shopify Apps

QuickBooks Online holds the largest share of transactions app installs at just 74.2% — meaning transactions is a fragmented market where many apps capture meaningful share rather than one app dominating. Workflow Transactional Email rounds out the top 3 at 6.2%. Combined, the top 3 apps cover 88.8% of all transactions app share — leaving substantial share for the rest of the field. Notable mover: QuickBooks Online is gaining share fastest this month (+6.73pp). WorkflowMail Emails has lost the most share this month (-3.62pp) — the largest single decliner among the top transactions apps.

Transactions is fragmented — even the top 3 apps capture only 88.8% between them and Workflow Transactional Email at 6.2% still holds meaningful share, so for merchants there's no "safe default" leader, and pricing model and feature fit matter more than where an app sits in the share order.

Transactions Shopify Apps — Market Share Trend Analysis

QuickBooks Online's share grew from 63.7% (May 2026) to 74.5% (Oct 2026) — a +10.8pp gain that points to widening dominance among transactions apps rather than a single-month spike. Across the top 5 plotted transactions apps, 3 grew share and 2 lost share — net upward movement at the top of the category.

QuickBooks Online's +10.8pp share gain in transactions is the kind of leader-side expansion that's hard to unwind quickly — challengers typically need a step-change in product fit to reverse a share trajectory of this size.

Country-Level Leadership for Transactions Shopify Apps

QuickBooks Online leads in 2 markets — United States, United Kingdom. Report Pundit: Custom Reports leads in India, ahead of Mipler ‑ Advanced Reports. Workflow Transactional Email leads in China.

Globally, QuickBooks Online leads transactions app installs. 2 of 4 tracked markets crown a different leader: Report Pundit: Custom Reports in India, Workflow Transactional Email in China — regional preferences override the global leader's reach in these markets.

Top 5 Apps in Transactions

  1. Workflow Transactional Email — Leads transactions apps with 5.7% install share, rated 4.3★ — losing share this month.
  2. WorkflowMail Emails — Holds 5.0% of transactions app install share, rated 5.0★ — losing share this month.
  3. QuickBooks Online — Holds 74.5% of transactions app install share, rated 4.6★ — gaining share this month.
  4. FlowSend ‑ Flow Mail App — Holds 0.6% of transactions app install share, rated 4.0★ — losing share this month.
  5. Juicy Profit Analytics — Holds 3.4% of transactions app install share, rated 4.9★ — gaining share this month.

Transactions Shopify Apps — Frequently Asked Questions

1. Which transactions app has the highest market share on Shopify?

QuickBooks Online ranks #1 by share among transactions apps at 74.2%, but the market is fragmented — multiple apps capture meaningful share. Compare the top 5 on features and pricing before deciding.

2. How is market share calculated for transactions Shopify apps?

For transactions (a keyword page), market share is rank-weighted — apps at position #1 carry roughly 40× the weight of apps at position #22, and apps beyond #22 are excluded. Each app's weighted score is divided by the total weighted score across the keyword to give the share %. This reflects Shopify search behaviour: most installs come from the top of the results.

3. Which transactions apps are gaining market share on Shopify?

QuickBooks Online is gaining transactions app market share fastest this month, up +6.73pp versus 30 days ago. Switch the table sub-tab to "Market Share Changes" to see all gainers ordered by movement.

4. Which transactions apps are losing market share on Shopify?

WorkflowMail Emails has lost the most market share this month among transactions apps (-3.62pp). Sort the table by Change (Low to High) to see the full list of decliners.

5. Which countries drive the most transactions Shopify app installs?

United States drives the largest share of transactions app installs at 43.5%, followed by Canada at 18.4% and United Kingdom at 12.4%. Use the country picker on the third card to compare market leaders by country.

6. How many transactions apps does ShopDigest track on Shopify?

ShopDigest tracks 96 transactions apps on the Shopify App Store. Market share, rankings, and review data refresh weekly so you can track competitive shifts as they happen.

7. Why does the highest-share transactions app differ from the #1 ranked app?

Rank reflects an app's current position in the Shopify App Store under transactions (driven by Shopify's own algorithm), while market share on ShopDigest is estimated from review counts and other factors as a proxy for active installs. The two metrics move on independent dynamics, so the highest-share app and the #1-ranked app are not always the same — and a divergence between them is worth noting rather than assuming one will pull the other along. For transactions, QuickBooks Online leads on share; see the rankings tab for who currently holds #1 position.

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Rankings and trends across every Shopify app, category, and keyword.

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