Transactions Shopify Apps – Market Share Breakdown
(Updated September 2026) See which transactions Shopify apps dominate installs and how their share has shifted over time. This keyword page shows the full market share table, monthly share trends for the leaders, and a country-level breakdown so you can compare global vs regional dominance.
Transactions Shopify Apps — Full Market Share Table
All tracked transactions Shopify apps ranked by current install share, with change vs 30 days ago and Leader / Climbing / Declining / Stable status — filterable by country and date range.
| # | App | Market Share | Change | Status |
|---|---|---|---|---|
| 1 |  QuickBooks Online | 49.43% | 19.77 | Declining |
| 2 |  Recurpay Subscriptions App | 21.79% | 21.79 | Climbing |
| 3 |  Report Pundit: Custom Reports | 10.67% | 1.90 | Climbing |
| 4 |  WorkflowMail Emails | 6.99% | 2.92 | Declining |
| 5 |  Workflow Transactional Email | 6.35% | 3.63 | Climbing |
| 6 |  Zendra Memberships | 1.43% | 0.04 | Climbing |
| 7 |  Mipler ‑ Advanced Reports | 1.03% | 4.69 | Declining |
| 8 |  TP: True Profit Analytics | 0.75% | 0.01 | Declining |
| 9 |  A2X Sync for QuickBooks & Xero | 0.46% | 0.01 | Climbing |
| 10 |  Data Export IO: Report | 0.30% | 0.06 | Climbing |
Showing 1-10 out of 26
Key Insights:
- QuickBooks Online holds 49.4% share of transactions app installs — 27.6pp ahead of Recurpay Subscriptions App (21.8%).
- Top 3 apps (QuickBooks Online, Recurpay Subscriptions App, Report Pundit: Custom Reports) account for 81.9% of all transactions install share — a fragmented market.
- Recurpay Subscriptions App is gaining share fastest this month (+21.79pp) — the largest single gainer among the top transactions apps by share.
- QuickBooks Online is losing share fastest (-19.77pp) — could indicate a churning user base or a stronger challenger gaining ground.
Transactions Shopify Apps — Market Share Over Time
Monthly market share trajectory for the top 5 transactions Shopify apps over the past year — see who's gaining or losing install share month by month.
Charts Data
| App | Apr 2026 | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 |
|---|---|---|---|---|---|---|
| QuickBooks Online | — | 64.0% | 69.2%5.26 | 49.1%20.08 | 76.1%26.93 | 66.4%9.71 |
| WorkflowMail Emails | — | 8.4% | 9.9%1.44 | 7.0%2.94 | 4.7%2.21 | 15.9%11.15 |
| Workflow Transactional Email | — | 1.2% | 2.7%1.5 | 6.3%3.6 | 6.3%0.01 | 5.8%0.5 |
| Report Pundit: Custom Reports | — | 15.3% | 8.8%6.49 | 10.7%1.87 | 9.4%1.21 | 3.8%5.69 |
 Juicy Profit Analytics | — | 0.2% | 0.2%0.01 | 0.1%0.07 | 0.3%0.13 | 1.7%1.42 |
Key Insights:
- QuickBooks Online's share expanded from 64.0% → 66.4% over the charted period.
- Of the top 5 tracked transactions apps, 4 grew share and 1 lost share — leader is widening the gap.
Top Transactions Shopify Apps by Country
Per-country market share rankings for transactions Shopify apps across 5 markets — see which apps lead in each country and where regional leaders diverge from the global leader.
| # | 🌎 Worldwide |  United States |  India |  China |  United Kingdom |
|---|---|---|---|---|---|
| 1 | | | | | |
| 2 | | | | | |
| 3 | | | | | |
| 4 | | | | | |
| 5 | | | | | |
Key Insights:
- QuickBooks Online leads transactions apps in 2 of 4 tracked markets (United States, United Kingdom).
- QuickBooks Online leads worldwide, but 2 of 4 tracked markets crown a different leader — Recurpay Subscriptions App in India, WorkflowMail Emails in China.
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Top 5 Apps in Transactions
- WorkflowMail Emails — Leads transactions apps with 15.9% install share, rated 5.0★ — gaining share this month.
- Workflow Transactional Email — Holds 5.8% of transactions app install share, rated 4.1★ — losing share this month.
- FlowSend ‑ Flow Mail App — Holds 1.2% of transactions app install share, rated 5.0★ — gaining share this month.
- QuickBooks Online — Holds 66.4% of transactions app install share, rated 4.7★ — losing share this month.
- Zendra Memberships — Holds 1.6% of transactions app install share, rated 4.9★ — losing share this month.
Transactions Shopify Apps — Frequently Asked Questions
1. Which transactions app has the highest market share on Shopify?
QuickBooks Online ranks #1 by share among transactions apps at 49.4%, but the market is fragmented — multiple apps capture meaningful share. Compare the top 5 on features and pricing before deciding.
2. How is market share calculated for transactions Shopify apps?
For transactions (a keyword page), market share is rank-weighted — apps at position #1 carry roughly 40× the weight of apps at position #22, and apps beyond #22 are excluded. Each app's weighted score is divided by the total weighted score across the keyword to give the share %. This reflects Shopify search behaviour: most installs come from the top of the results.
3. Which transactions apps are gaining market share on Shopify?
Recurpay Subscriptions App is gaining transactions app market share fastest this month, up +21.79pp versus 30 days ago. Switch the table sub-tab to "Market Share Changes" to see all gainers ordered by movement.
4. Which transactions apps are losing market share on Shopify?
QuickBooks Online has lost the most market share this month among transactions apps (-19.77pp). Sort the table by Change (Low to High) to see the full list of decliners.
5. Which countries drive the most transactions Shopify app installs?
United States drives the largest share of transactions app installs at 44.7%, followed by Canada at 15.4% and United Kingdom at 11.6%. Use the country picker on the third card to compare market leaders by country.
6. How many transactions apps does ShopDigest track on Shopify?
ShopDigest tracks 96 transactions apps on the Shopify App Store. Market share, rankings, and review data refresh weekly so you can track competitive shifts as they happen.
7. Why does the highest-share transactions app differ from the #1 ranked app?
Rank reflects an app's current position in the Shopify App Store under transactions (driven by Shopify's own algorithm), while market share on ShopDigest is estimated from review counts and other factors as a proxy for active installs. The two metrics move on independent dynamics, so the highest-share app and the #1-ranked app are not always the same — and a divergence between them is worth noting rather than assuming one will pull the other along. For transactions, QuickBooks Online leads on share; see the rankings tab for who currently holds #1 position.
