Targeting Rules Shopify Apps – Market Share Breakdown
(Updated September 2026) See which targeting rules Shopify apps dominate installs and how their share has shifted over time. This keyword page shows the full market share table, monthly share trends for the leaders, and a country-level breakdown so you can compare global vs regional dominance.
Targeting Rules Shopify Apps — Full Market Share Table
All tracked targeting rules Shopify apps ranked by current install share, with change vs 30 days ago and Leader / Climbing / Declining / Stable status — filterable by country and date range.
| # | App | Market Share | Change | Status |
|---|---|---|---|---|
| 1 |  EG Auto Add to Cart Free Gift | 55.71% | 2.82 | Declining |
| 2 |  Kaching Post Purchase Upsell | 31.04% | 0.25 | Climbing |
| 3 |  Wiz ‑ AI Email Marketing | 7.00% | 5.21 | Climbing |
| 4 |  TxtCart AI: SMS Marketing | 2.95% | 1.14 | Declining |
| 5 |  KwikEngage: Whatsapp Marketing | 1.36% | 0.09 | Declining |
| 6 |  Abandoned Cart Email Marketing | 0.88% | 1.68 | Declining |
| 7 |  Zoko: WhatsApp for D2C Brands | 0.32% | 0.05 | Climbing |
| 8 |  GP Auto Add to Cart FREE Gifts | 0.28% | 0.08 | Climbing |
| 9 |  SK: WhatsApp Chat Button | 0.11% | 0.11 | Climbing |
| 10 |  Spur: AI Chat & Helpdesk | 0.09% | 0.01 | Climbing |
Showing 1-10 out of 24
Key Insights:
- EG Auto Add to Cart Free Gift holds 55.7% share of targeting rules app installs — 24.7pp ahead of Kaching Post Purchase Upsell (31.0%).
- Top 3 apps (EG Auto Add to Cart Free Gift, Kaching Post Purchase Upsell, Wiz ‑ AI Email Marketing) account for 93.8% of all targeting rules install share — a concentrated market.
- Wiz ‑ AI Email Marketing is gaining share fastest this month (+5.21pp) — the largest single gainer among the top targeting rules apps by share.
- EG Auto Add to Cart Free Gift is losing share fastest (-2.82pp) — could indicate a churning user base or a stronger challenger gaining ground.
Targeting Rules Shopify Apps — Market Share Over Time
Monthly market share trajectory for the top 5 targeting rules Shopify apps over the past year — see who's gaining or losing install share month by month.
Charts Data
| App | Apr 2026 | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 |
|---|---|---|---|---|---|---|
| Kaching Post Purchase Upsell | — | 27.2% | 30.7%3.54 | 31.0%0.24 | 67.5%36.47 | 74.8%7.35 |
| TxtCart AI: SMS Marketing | — | 2.2% | 4.2%1.98 | 2.9%1.22 | 12.8%9.81 | 10.1%2.65 |
| Wiz ‑ AI Email Marketing | — | 2.2% | 1.8%0.47 | 6.9%5.1 | 13.1%6.23 | 6.8%6.28 |
| Abandoned Cart Email Marketing | — | 1.9% | 2.6%0.71 | 0.8%1.78 | 1.9%1 | 4.9%3.05 |
| GP Auto Add to Cart FREE Gifts | — | 0.0% | 0.2%0.17 | 0.3%0.07 | 1.3%1.05 | 0.9%0.41 |
Key Insights:
- Kaching Post Purchase Upsell's share expanded from 27.2% → 74.8% over the charted period.
- Of the top 5 tracked targeting rules apps, 5 grew share and 0 lost share — leader is widening the gap.
Top Targeting Rules Shopify Apps by Country
Per-country market share rankings for targeting rules Shopify apps across 5 markets — see which apps lead in each country and where regional leaders diverge from the global leader.
| # | 🌎 Worldwide |  United States |  India |  China |  United Kingdom |
|---|---|---|---|---|---|
| 1 | | | | | |
| 2 | | | | | |
| 3 | | | | | |
| 4 | | | | | |
| 5 | | | |  | |
Key Insights:
- EG Auto Add to Cart Free Gift leads targeting rules apps in 3 of 4 tracked markets (United States, India, United Kingdom).
- EG Auto Add to Cart Free Gift leads worldwide, but China bucks the trend — GP Auto Add to Cart FREE Gifts leads there.
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Top 5 Apps in Targeting Rules
- Kaching Post Purchase Upsell — Leads targeting rules apps with 74.8% install share, rated 5.0★ — gaining share this month.
- Dondy: WhatsApp Marketing+Chat — Holds 0 of targeting rules app install share, rated 4.8★.
- Abandoned Cart Email Marketing — Holds 4.9% of targeting rules app install share, rated 4.9★ — gaining share this month.
- Wiz ‑ AI Email Marketing — Holds 6.8% of targeting rules app install share, rated 5.0★ — losing share this month.
- TxtCart AI: SMS Marketing — Holds 10.1% of targeting rules app install share, rated 4.9★ — losing share this month.
Targeting Rules Shopify Apps — Frequently Asked Questions
1. Which targeting rules app has the highest market share on Shopify?
EG Auto Add to Cart Free Gift dominates the targeting rules category on Shopify with 55.7% of installs — 24.7pp ahead of Kaching Post Purchase Upsell. This is a clear leader by share, so most merchants default to it unless they have a niche-fit reason to pick differently.
2. How is market share calculated for targeting rules Shopify apps?
For targeting rules (a keyword page), market share is rank-weighted — apps at position #1 carry roughly 40× the weight of apps at position #22, and apps beyond #22 are excluded. Each app's weighted score is divided by the total weighted score across the keyword to give the share %. This reflects Shopify search behaviour: most installs come from the top of the results.
3. Which targeting rules apps are gaining market share on Shopify?
Wiz ‑ AI Email Marketing is gaining targeting rules app market share fastest this month, up +5.21pp versus 30 days ago. Switch the table sub-tab to "Market Share Changes" to see all gainers ordered by movement.
4. Which targeting rules apps are losing market share on Shopify?
EG Auto Add to Cart Free Gift has lost the most market share this month among targeting rules apps (-2.82pp). Sort the table by Change (Low to High) to see the full list of decliners.
5. Which countries drive the most targeting rules Shopify app installs?
United States drives the largest share of targeting rules app installs at 35.4%, followed by Germany at 6.5% and United Kingdom at 6.2%. Use the country picker on the third card to compare market leaders by country.
6. How many targeting rules apps does ShopDigest track on Shopify?
ShopDigest tracks 96 targeting rules apps on the Shopify App Store. Market share, rankings, and review data refresh weekly so you can track competitive shifts as they happen.
