Split Testing Shopify Apps – Market Share Breakdown
(Updated September 2026) See which split testing Shopify apps dominate installs and how their share has shifted over time. This keyword page shows the full market share table, monthly share trends for the leaders, and a country-level breakdown so you can compare global vs regional dominance.
Split Testing Shopify Apps — Full Market Share Table
All tracked split testing Shopify apps ranked by current install share, with change vs 30 days ago and Leader / Climbing / Declining / Stable status — filterable by country and date range.
| # | App | Market Share | Change | Status |
|---|---|---|---|---|
| 1 |  Visually A/B Testing & CRO | 40.11% | 15.48 | Climbing |
| 2 |  Essential CRO Split AB Testing | 23.65% | 4.50 | Declining |
| 3 |  Shoplift ‑ CRO & A/B Testing | 18.62% | 10.13 | Declining |
| 4 |  Elevate A/B Testing Price Test | 13.30% | 0.64 | Climbing |
| 5 |  Eraya: A/B Testing | 2.22% | 0.11 | Climbing |
| 6 |  Personizely: A/B Testing & CRO | 0.47% | 0.33 | Declining |
| 7 |  GemX: CRO & A/B Testing | 0.47% | 0.38 | Climbing |
| 8 |  Zipify Landing Page Builder | 0.41% | 0.31 | Declining |
| 9 |  ABConvert: A/B Testing | 0.25% | 0.10 | Climbing |
| 10 |  Shogun ‑ AB Testing | 0.25% | 0.56 | Declining |
Showing 1-10 out of 24
Key Insights:
- Visually A/B Testing & CRO holds 40.1% share of split testing app installs — 16.5pp ahead of Essential CRO Split AB Testing (23.6%).
- Top 3 apps (Visually A/B Testing & CRO, Essential CRO Split AB Testing, Shoplift ‑ CRO & A/B Testing) account for 82.4% of all split testing install share — a competitive market.
- Visually A/B Testing & CRO is gaining share fastest this month (+15.48pp) — the largest single gainer among the top split testing apps by share.
- Shoplift ‑ CRO & A/B Testing is losing share fastest (-10.13pp) — could indicate a churning user base or a stronger challenger gaining ground.
Split Testing Shopify Apps — Market Share Over Time
Monthly market share trajectory for the top 5 split testing Shopify apps over the past year — see who's gaining or losing install share month by month.
Charts Data
| App | Apr 2026 | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 |
|---|---|---|---|---|---|---|
| Shoplift ‑ CRO & A/B Testing | 3.4%0.07 | 18.0%14.63 | 28.7%10.75 | 18.6%10.1 | 31.9%13.24 | 30.0%1.89 |
| Visually A/B Testing & CRO | 32.9%1.8 | 27.3%5.6 | 24.6%2.68 | 40.1%15.52 | 26.1%14.06 | 22.4%3.63 |
| Essential CRO Split AB Testing | 50.4%0.99 | 37.7%12.62 | 28.1%9.6 | 23.7%4.47 | 18.6%5.04 | 20.7%2.05 |
| Elevate A/B Testing Price Test | 2.8%1.79 | 12.1%9.26 | 12.7%0.58 | 13.0%0.36 | 12.7%0.29 | 18.6%5.88 |
| Eraya: A/B Testing | — | 1.6% | 2.1%0.47 | 2.4%0.26 | 8.7%6.32 | 5.1%3.59 |
Key Insights:
- Shoplift ‑ CRO & A/B Testing's share expanded from 18.6% → 30.0% over the charted period.
- Of the top 5 tracked split testing apps, 4 grew share and 1 lost share — leader is widening the gap.
Top Split Testing Shopify Apps by Country
Per-country market share rankings for split testing Shopify apps across 5 markets — see which apps lead in each country and where regional leaders diverge from the global leader.
| # | 🌎 Worldwide |  United States |  India |  China |  United Kingdom |
|---|---|---|---|---|---|
| 1 | | | | | |
| 2 | | | |  | |
| 3 | | | | | |
| 4 | | | | | |
| 5 | | | | | |
Key Insights:
- Visually A/B Testing & CRO leads split testing apps in 2 of 4 tracked markets (United States, United Kingdom).
- Visually A/B Testing & CRO leads worldwide, but 2 of 4 tracked markets crown a different leader — Essential CRO Split AB Testing in India, Shogun ‑ AB Testing in China.
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Top 5 Apps in Split Testing
- Essential CRO Split AB Testing — Leads split testing apps with 20.7% install share, rated 5.0★ — losing share this month.
- Falcon AB Test Split Test CRO! — Holds 0 of split testing app install share, rated 5.0★.
- Shoplift ‑ CRO & A/B Testing — Holds 30.0% of split testing app install share, rated 4.9★ — gaining share this month.
- Visually A/B Testing & CRO — Holds 22.5% of split testing app install share, rated 4.7★ — gaining share this month.
- Elevate A/B Testing Price Test — Holds 18.6% of split testing app install share, rated 4.9★ — gaining share this month.
Split Testing Shopify Apps — Frequently Asked Questions
1. Which split testing app has the highest market share on Shopify?
Visually A/B Testing & CRO currently holds the highest market share for split testing apps at 40.1%, but the category is competitive — Essential CRO Split AB Testing is close behind at 23.6%. The right choice depends on your specific store needs.
2. How is market share calculated for split testing Shopify apps?
For split testing (a keyword page), market share is rank-weighted — apps at position #1 carry roughly 40× the weight of apps at position #22, and apps beyond #22 are excluded. Each app's weighted score is divided by the total weighted score across the keyword to give the share %. This reflects Shopify search behaviour: most installs come from the top of the results.
3. Which split testing apps are gaining market share on Shopify?
Visually A/B Testing & CRO is gaining split testing app market share fastest this month, up +15.48pp versus 30 days ago. Switch the table sub-tab to "Market Share Changes" to see all gainers ordered by movement.
4. Which split testing apps are losing market share on Shopify?
Shoplift ‑ CRO & A/B Testing has lost the most market share this month among split testing apps (-10.13pp). Sort the table by Change (Low to High) to see the full list of decliners.
5. Which countries drive the most split testing Shopify app installs?
United States drives the largest share of split testing app installs at 52.1%, followed by United Kingdom at 13.0% and Australia at 6.6%. Use the country picker on the third card to compare market leaders by country.
6. How many split testing apps does ShopDigest track on Shopify?
ShopDigest tracks 96 split testing apps on the Shopify App Store. Market share, rankings, and review data refresh weekly so you can track competitive shifts as they happen.
7. Why does the highest-share split testing app differ from the #1 ranked app?
Rank reflects an app's current position in the Shopify App Store under split testing (driven by Shopify's own algorithm), while market share on ShopDigest is estimated from review counts and other factors as a proxy for active installs. The two metrics move on independent dynamics, so the highest-share app and the #1-ranked app are not always the same — and a divergence between them is worth noting rather than assuming one will pull the other along. For split testing, Visually A/B Testing & CRO leads on share; see the rankings tab for who currently holds #1 position.
