Shop The Look Shopify Apps – Market Share Breakdown
(Updated September 2026) See which shop the look Shopify apps dominate installs and how their share has shifted over time. This keyword page shows the full market share table, monthly share trends for the leaders, and a country-level breakdown so you can compare global vs regional dominance.
Shop The Look Shopify Apps — Full Market Share Table
All tracked shop the look Shopify apps ranked by current install share, with change vs 30 days ago and Leader / Climbing / Declining / Stable status — filterable by country and date range.
| # | App | Market Share | Change | Status |
|---|---|---|---|---|
| 1 |  Instafeed ‑ Instagram Feed | 77.66% | 12.01 | Climbing |
| 2 |  Lookfy Lookbook: Image Gallery | 14.08% | 9.96 | Declining |
| 3 |  SA Variant Image Automator | 2.48% | 0.05 | Declining |
| 4 |  EGG:Shoppable Video & Gallery | 2.01% | 0.08 | Declining |
| 5 |  Shop the look ‑ Ace | 1.38% | 0.84 | Declining |
| 6 |  AI Shop the Look & Lookbook | 1.17% | 0.04 | Declining |
| 7 |  Byte Lookbook & Shop The Look | 0.84% | 0.51 | Declining |
| 8 |  EM Lookbook Gallery | 0.13% | 0.08 | Declining |
| 9 |  Omega InstaFeed Instagram Feed | 0.08% | 0.06 | Declining |
| 10 |  MP Instagram Feed ‑ Instafeed | 0.06% | 0.02 | Climbing |
Showing 1-10 out of 22
Key Insights:
- Instafeed ‑ Instagram Feed holds 77.7% share of shop the look app installs — 63.6pp ahead of Lookfy Lookbook: Image Gallery (14.1%).
- Top 3 apps (Instafeed ‑ Instagram Feed, Lookfy Lookbook: Image Gallery, SA Variant Image Automator) account for 94.2% of all shop the look install share — a fragmented market.
- Instafeed ‑ Instagram Feed is gaining share fastest this month (+12.01pp) — the largest single gainer among the top shop the look apps by share.
- Lookfy Lookbook: Image Gallery is losing share fastest (-9.96pp) — could indicate a churning user base or a stronger challenger gaining ground.
Shop The Look Shopify Apps — Market Share Over Time
Monthly market share trajectory for the top 5 shop the look Shopify apps over the past year — see who's gaining or losing install share month by month.
Charts Data
| App | Apr 2026 | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 |
|---|---|---|---|---|---|---|
| Instafeed ‑ Instagram Feed | — | 83.9% | 65.6%18.25 | 77.7%12.05 | 81.2%3.53 | 82.3%1.11 |
| Lookfy Lookbook: Image Gallery | — | 11.1% | 24.1%12.93 | 14.0%10.04 | 7.3%6.76 | 6.0%1.26 |
 GSC Instagram Feed, Instafeed | — | — | — | — | 2.1% | 4.1%2.06 |
| AI Shop the Look & Lookbook | — | 0.0% | 1.2%1.2 | 1.2%0.04 | 2.6%1.44 | 3.0%0.44 |
| EGG:Shoppable Video & Gallery | — | 0.5% | 2.1%1.56 | 2.0%0.09 | 2.0%0.03 | 2.1%0.08 |
Key Insights:
- Instafeed ‑ Instagram Feed's share contracted from 83.9% → 82.3% over the charted period.
- Of the top 5 tracked shop the look apps, 3 grew share and 2 lost share — challengers are eating into leader's share.
Top Shop The Look Shopify Apps by Country
Per-country market share rankings for shop the look Shopify apps across 5 markets — see which apps lead in each country and where regional leaders diverge from the global leader.
| # | 🌎 Worldwide |  United States |  India |  China |  United Kingdom |
|---|---|---|---|---|---|
| 1 | | | | | |
| 2 | | | | | |
| 3 | | | |  | |
| 4 | | | | | |
| 5 | | | | | |
Key Insights:
- Instafeed ‑ Instagram Feed leads shop the look apps in all 4 tracked markets — United States, India, China, United Kingdom.
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Top 5 Apps in Shop The Look
- Byte Lookbook & Shop The Look — Leads shop the look apps with 1.0% install share, rated 5.0★ — losing share this month.
- Shop the look ‑ Ace — Holds 1.1% of shop the look app install share, rated 5.0★ — losing share this month.
- AI Shop the Look & Lookbook — Holds 3.1% of shop the look app install share, rated 5.0★ — gaining share this month.
- Lookfy Lookbook: Image Gallery — Holds 6.0% of shop the look app install share, rated 4.8★ — losing share this month.
- Instafeed ‑ Instagram Feed — Holds 82.3% of shop the look app install share, rated 4.9★ — gaining share this month.
Shop The Look Shopify Apps — Frequently Asked Questions
1. Which shop the look app has the highest market share on Shopify?
Instafeed ‑ Instagram Feed ranks #1 by share among shop the look apps at 77.7%, but the market is fragmented — multiple apps capture meaningful share. Compare the top 5 on features and pricing before deciding.
2. How is market share calculated for shop the look Shopify apps?
For shop the look (a keyword page), market share is rank-weighted — apps at position #1 carry roughly 40× the weight of apps at position #22, and apps beyond #22 are excluded. Each app's weighted score is divided by the total weighted score across the keyword to give the share %. This reflects Shopify search behaviour: most installs come from the top of the results.
3. Which shop the look apps are gaining market share on Shopify?
Instafeed ‑ Instagram Feed is gaining shop the look app market share fastest this month, up +12.01pp versus 30 days ago. Switch the table sub-tab to "Market Share Changes" to see all gainers ordered by movement.
4. Which shop the look apps are losing market share on Shopify?
Lookfy Lookbook: Image Gallery has lost the most market share this month among shop the look apps (-9.96pp). Sort the table by Change (Low to High) to see the full list of decliners.
5. Which countries drive the most shop the look Shopify app installs?
United States drives the largest share of shop the look app installs at 30.4%, followed by India at 8.6% and Australia at 7.8%. Use the country picker on the third card to compare market leaders by country.
6. How many shop the look apps does ShopDigest track on Shopify?
ShopDigest tracks 96 shop the look apps on the Shopify App Store. Market share, rankings, and review data refresh weekly so you can track competitive shifts as they happen.
7. Why does the highest-share shop the look app differ from the #1 ranked app?
Rank reflects an app's current position in the Shopify App Store under shop the look (driven by Shopify's own algorithm), while market share on ShopDigest is estimated from review counts and other factors as a proxy for active installs. The two metrics move on independent dynamics, so the highest-share app and the #1-ranked app are not always the same — and a divergence between them is worth noting rather than assuming one will pull the other along. For shop the look, Instafeed ‑ Instagram Feed leads on share; see the rankings tab for who currently holds #1 position.
