Related Products Shopify Apps – Analytics & Insights

Tipo Related Products, Upsell ranks #1 for related products with 0.8% share — the leader position in a fragmented field where many apps are within striking distance, -79.9pp ahead of Kaching Bundles App & Upsells (80.7%). Upsell & Cross Sell — Selleasy sits at #3 with 10.3% share, rounding out the top tier. Together, the top 3 apps absorb 91.8% of all related products installs — a highly concentrated landscape with limited room for new entrants. Kaching Bundles App & Upsells is the standout mover this month, climbing 6 positions — a momentum signal worth tracking. Worth noting: the top-ranked app and the highest-share app aren't the same here — App Store rank and our market share metric (computed from review counts and other factors) move on independent dynamics, so cross-checking both views matters in this category.

Related Products is a fragmented market — the top 3 apps together hold only 91.8% of installs, leaving Tipo Related Products, Upsell's 0.8% lead modest in absolute terms and Upsell & Cross Sell — Selleasy at 10.3% still capturing meaningful share. With this many viable apps, pricing model and integration depth differentiate related products options more than rank does.

Tipo Related Products, Upsell held #1 steadily from Sep 2025 to Sep 2026 — an entrenched leader in related products that challengers haven't displaced. Across the top 5 plotted related products apps, 2 improved their ranking while 1 declined — the category is moving upward overall. Tipo Related Products, Upsell's share held near 0.8% from Sep 2025 to Sep 2026 — a stable install base for related products apps rather than active gain or loss.

3 of 5 plotted related products apps moved positions in this window — recent trajectory beats current rank as a signal when a category is reshuffling this actively.

United States dominates demand for related products apps with 30.4% of all tracked installs — a single market that effectively defines the category's product priorities. United Kingdom follows at 7.8%, with Australia at 7.2%. Together, the top 3 markets account for 45.4% of related products app installs worldwide. Netherlands (6.0%) and France (5.3%) round out the top 5. Netherlands is the fastest-growing market this month (+3.0pp), pointing to accelerating demand outside the established leaders.

With 30.4% of related products app installs concentrated in United States, the leading apps in this category typically prioritize United States-based merchants for localization, currency, and support hours — merchants in United Kingdom (7.8%) and other regions sometimes find better fit in apps that over-index outside United States.

Essential Upsell & Cross Sell reached 1,000 reviews in 16 months since launch — the fastest ramp among the top 5 related products apps tracked here. Upsell & Cross Sell — Selleasy in 32 months, and Kaching Bundles App & Upsells took 37 months to cross the same milestone, a 21-month spread between the fastest and slowest in the set.

2 apps on this chart haven't yet crossed 1,000 reviews: Frequently Bought Together FT at 350, Tipo Related Products, Upsell at 332 cumulative reviews. Frequently Bought Together FT is closest to the milestone — its current count puts it roughly 35% of the way to 1,000.

The 21-month spread between Essential Upsell & Cross Sell and Kaching Bundles App & Upsells reaching 1,000 reviews suggests a competitive related products category — leaders pulled ahead by roughly a year, but no single app dominated launch-to-milestone speed. The ramp differences likely reflect both product quality and timing-of-launch rather than one clear category winner.