Promotional Shopify Apps – Market Share Breakdown
(Updated October 2026) See which promotional Shopify apps dominate installs and how their share has shifted over time. This keyword page shows the full market share table, monthly share trends for the leaders, and a country-level breakdown so you can compare global vs regional dominance.
Promotional Shopify Apps — Full Market Share Table
All tracked promotional Shopify apps ranked by current install share, with change vs 30 days ago and Leader / Climbing / Declining / Stable status — filterable by country and date range.
| # | App | Market Share | Change | Status |
|---|---|---|---|---|
| 1 |  Product Labels & Badges—Lably | 36.25% | 19.47 | Climbing |
| 2 |  Kite Discount, Free Gift, BOGO | 31.13% | 1.45 | Declining |
| 3 |  TA AI Product Labels & Badges | 17.79% | 17.64 | Climbing |
| 4 |  Judge.me Product Reviews App | 9.93% | 9.93 | Climbing |
| 5 |  FX Halloween Effects Animation | 1.99% | 1.61 | Climbing |
| 6 |  Daily Deals ‑ Promo Scheduler | 0.85% | 0.85 | Climbing |
| 7 |  Regios Automatic Discounts | 0.49% | 0.05 | Climbing |
| 8 |  MX AI: Background Music Player | 0.48% | 1.50 | Declining |
| 9 |  Sami AI Product Labels & Badge | 0.40% | 46.14 | Declining |
| 10 |  Klip Coupons Product Discounts | 0.21% | 0.40 | Declining |
Showing 1-10 out of 23
Key Insights:
- Product Labels & Badges—Lably holds 36.3% share of promotional app installs — 5.1pp ahead of Kite Discount, Free Gift, BOGO (31.1%).
- Top 3 apps (Product Labels & Badges—Lably, Kite Discount, Free Gift, BOGO, TA AI Product Labels & Badges) account for 85.2% of all promotional install share — a competitive market.
- Product Labels & Badges—Lably is gaining share fastest this month (+19.47pp) — the largest single gainer among the top promotional apps by share.
- Sami AI Product Labels & Badge is losing share fastest (-46.14pp) — could indicate a churning user base or a stronger challenger gaining ground.
Promotional Shopify Apps — Market Share Over Time
Monthly market share trajectory for the top 5 promotional Shopify apps over the past year — see who's gaining or losing install share month by month.
Charts Data
| App | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 | Oct 2026 |
|---|---|---|---|---|---|---|
| Regios Automatic Discounts | — | — | 0.1% | 0.4%0.27 | 1.4%1.01 | 27.3%25.84 |
| TA AI Product Labels & Badges | 0.3% | 0.2%0.07 | 0.2%0.06 | 0.1%0.02 | 35.5%35.37 | 22.4%13.14 |
| Kite Discount, Free Gift, BOGO | 8.4% | 20.8%12.42 | 25.7%4.85 | 31.4%5.74 | 31.4% | 19.1%12.31 |
| Product Labels & Badges—Lably | 6.0% | 5.4%0.58 | 36.2%30.84 | 17.2%19.06 | 24.0%6.82 | 15.3%8.7 |
| Judge.me Product Reviews App | — | 15.8% | 8.5%7.27 | 8.5% | 12.0%3.54 | 12.0%0.02 |
Key Insights:
- Regios Automatic Discounts's share expanded from 0.1% → 27.3% over the charted period.
- Of the top 5 tracked promotional apps, 4 grew share and 1 lost share — leader is widening the gap.
Top Promotional Shopify Apps by Country
Per-country market share rankings for promotional Shopify apps across 5 markets — see which apps lead in each country and where regional leaders diverge from the global leader.
| # | 🌎 Worldwide |  United States |  India |  China |  United Kingdom |
|---|---|---|---|---|---|
| 1 | | | | | |
| 2 | | | | | |
| 3 | | | | ||
| 4 | | | |||
| 5 | | |  | | |
Key Insights:
- Kite Discount, Free Gift, BOGO leads promotional apps in 3 of 4 tracked markets (United States, China, United Kingdom).
- Product Labels & Badges—Lably leads worldwide, but 3 of 4 tracked markets crown a different leader — Kite Discount, Free Gift, BOGO in United States, Kite Discount, Free Gift, BOGO in China, and others.
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Top 5 Apps in Promotional
- Regios Automatic Discounts — Leads promotional apps with 27.3% install share, rated 4.9★ — gaining share this month.
- TA AI Product Labels & Badges — Holds 22.4% of promotional app install share, rated 4.9★ — gaining share this month.
- Product Labels & Badges—Lably — Holds 15.3% of promotional app install share, rated 5.0★ — losing share this month.
- FX Halloween Effects Animation — Holds 1.4% of promotional app install share, rated 4.8★ — gaining share this month.
- MX AI: Background Music Player — Holds 1.2% of promotional app install share, rated 4.8★ — losing share this month.
Promotional Shopify Apps — Frequently Asked Questions
1. Which promotional app has the highest market share on Shopify?
Product Labels & Badges—Lably currently holds the highest market share for promotional apps at 36.3%, but the category is competitive — Kite Discount, Free Gift, BOGO is close behind at 31.1%. The right choice depends on your specific store needs.
2. How is market share calculated for promotional Shopify apps?
For promotional (a keyword page), market share is rank-weighted — apps at position #1 carry roughly 40× the weight of apps at position #22, and apps beyond #22 are excluded. Each app's weighted score is divided by the total weighted score across the keyword to give the share %. This reflects Shopify search behaviour: most installs come from the top of the results.
3. Which promotional apps are gaining market share on Shopify?
Product Labels & Badges—Lably is gaining promotional app market share fastest this month, up +19.47pp versus 30 days ago. Switch the table sub-tab to "Market Share Changes" to see all gainers ordered by movement.
4. Which promotional apps are losing market share on Shopify?
Sami AI Product Labels & Badge has lost the most market share this month among promotional apps (-46.14pp). Sort the table by Change (Low to High) to see the full list of decliners.
5. Which countries drive the most promotional Shopify app installs?
United States drives the largest share of promotional app installs at 32.7%, followed by United Kingdom at 9.0% and Australia at 6.8%. Use the country picker on the third card to compare market leaders by country.
6. How many promotional apps does ShopDigest track on Shopify?
ShopDigest tracks 96 promotional apps on the Shopify App Store. Market share, rankings, and review data refresh weekly so you can track competitive shifts as they happen.
