Profiles Shopify Apps – Analytics & Insights

Onboard B2B: Company Profiles ranks #1 for profiles with 5.3% share — the leader position in a fragmented field where many apps are within striking distance, -9.8pp ahead of Custlo ‑ Customer accounts app (15.2%). Google Reviews Rocket sits at #3 with 53.5% share, rounding out the top tier. Together, the top 3 apps absorb 74.0% of all profiles installs — a highly concentrated landscape with limited room for new entrants. Google Reviews by Reputon is the standout mover this month, climbing 9 positions — a momentum signal worth tracking. Worth noting: the top-ranked app and the highest-share app aren't the same here — App Store rank and our market share metric (computed from review counts and other factors) move on independent dynamics, so cross-checking both views matters in this category.

Profiles is a fragmented market — the top 3 apps together hold only 74.0% of installs, leaving Onboard B2B: Company Profiles's 5.3% lead modest in absolute terms and Google Reviews Rocket at 53.5% still capturing meaningful share. With this many viable apps, pricing model and integration depth differentiate profiles options more than rank does.

Onboard B2B: Company Profiles climbed from #2 (May 2026) to #1 (Sep 2026) — a 1-position gain among profiles apps over the charted window. Across the top 5 plotted profiles apps, 4 improved their ranking while 1 declined — the category is moving upward overall. Onboard B2B: Company Profiles's share expanded +4.2pp from 1.1% (May 2026) to 5.3% (Sep 2026) — a sustained widening of the gap against other profiles apps over this window.

5 of 5 plotted profiles apps moved positions in this window — recent trajectory beats current rank as a signal when a category is reshuffling this actively.

United States dominates demand for profiles apps with 32.1% of all tracked installs — a single market that effectively defines the category's product priorities. United Kingdom follows at 10.0%, with Australia at 7.0%. Together, the top 3 markets account for 49.0% of profiles app installs worldwide. India (5.1%) and Germany (5.1%) round out the top 5. India is the fastest-growing market this month (+1.7pp), pointing to accelerating demand outside the established leaders.

With 32.1% of profiles app installs concentrated in United States, the leading apps in this category typically prioritize United States-based merchants for localization, currency, and support hours — merchants in United Kingdom (10.0%) and other regions sometimes find better fit in apps that over-index outside United States.

None of the top 5 profiles apps tracked here have yet crossed 1,000 reviews. Google Reviews Rocket leads the set on current cumulative reviews with 560 — closest to the milestone, at roughly 56% of the way there.

With no app in this profiles set having crossed 1,000 reviews, the category is still in early adoption. Google Reviews Rocket is the closest to breaking out at 560 cumulative reviews — worth tracking its per-month review velocity to see whether it's on pace to cross the milestone first.