Pop-Up Builder Shopify Apps – Market Share Breakdown
(Updated September 2026) See which pop-up builder Shopify apps dominate installs and how their share has shifted over time. This keyword page shows the full market share table, monthly share trends for the leaders, and a country-level breakdown so you can compare global vs regional dominance.
Pop-Up Builder Shopify Apps — Full Market Share Table
All tracked pop-up builder Shopify apps ranked by current install share, with change vs 30 days ago and Leader / Climbing / Declining / Stable status — filterable by country and date range.
| # | App | Market Share | Change | Status |
|---|---|---|---|---|
| 1 |  Wiz ‑ AI Email Marketing | 33.46% | 16.16 | Climbing |
| 2 |  TxtCart AI: SMS Marketing | 32.19% | 2.87 | Declining |
| 3 |  OptiMonk: AI Popup Builder | 23.41% | 1.30 | Declining |
| 4 |  Abandoned Cart Email Marketing | 4.83% | 9.58 | Declining |
| 5 |  Wisepops: Popup Builder & CRO | 3.76% | 2.07 | Declining |
| 6 |  Spur: AI Chat & Helpdesk | 1.17% | 0.06 | Declining |
| 7 |  DC: WhatsApp Marketing + API | 0.47% | 0.10 | Declining |
| 8 |  Poptin Exit Popup Email Pop Up | 0.18% | 0.02 | Climbing |
| 9 |  Convertway: WhatsApp, SMS, RCS | 0.13% | 0.01 | Declining |
| 10 |  B: WhatsApp Chat, Abandon Cart | 0.12% | 0.07 | Declining |
Showing 1-10 out of 23
Key Insights:
- Wiz ‑ AI Email Marketing holds 33.5% share of pop-up builder app installs — 1.3pp ahead of TxtCart AI: SMS Marketing (32.2%).
- Top 3 apps (Wiz ‑ AI Email Marketing, TxtCart AI: SMS Marketing, OptiMonk: AI Popup Builder) account for 89.1% of all pop-up builder install share — a competitive market.
- Wiz ‑ AI Email Marketing is gaining share fastest this month (+16.16pp) — the largest single gainer among the top pop-up builder apps by share.
- Abandoned Cart Email Marketing is losing share fastest (-9.58pp) — could indicate a churning user base or a stronger challenger gaining ground.
Pop-Up Builder Shopify Apps — Market Share Over Time
Monthly market share trajectory for the top 5 pop-up builder Shopify apps over the past year — see who's gaining or losing install share month by month.
Charts Data
| App | Apr 2026 | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 |
|---|---|---|---|---|---|---|
| OptiMonk: AI Popup Builder | — | 18.3% | 24.5%6.22 | 23.5%0.99 | 26.5%2.99 | 38.8%12.28 |
| Wiz ‑ AI Email Marketing | — | 25.6% | 17.0%8.6 | 33.2%16.25 | 33.7%0.51 | 22.4%11.33 |
| TxtCart AI: SMS Marketing | — | 28.0% | 35.4%7.42 | 32.5%2.95 | 32.8%0.34 | 16.6%16.24 |
| Abandoned Cart Email Marketing | — | 19.2% | 14.7%4.49 | 4.7%9.98 | 2.4%2.32 | 16.1%13.69 |
| Wisepops: Popup Builder & CRO | — | 6.2% | 5.8%0.41 | 3.8%2 | 2.3%1.44 | 2.4%0.04 |
Key Insights:
- OptiMonk: AI Popup Builder's share expanded from 18.3% → 38.8% over the charted period.
- Of the top 5 tracked pop-up builder apps, 1 grew share and 4 lost share — leader is widening the gap.
Top Pop-Up Builder Shopify Apps by Country
Per-country market share rankings for pop-up builder Shopify apps across 5 markets — see which apps lead in each country and where regional leaders diverge from the global leader.
| # | 🌎 Worldwide |  United States |  India |  China |  United Kingdom |
|---|---|---|---|---|---|
| 1 | | | | | |
| 2 | | | | | |
| 3 | | | | | |
| 4 | | | | | |
| 5 | | | | | |
Key Insights:
- OptiMonk: AI Popup Builder leads pop-up builder apps in 2 of 4 tracked markets (India, China).
- Wiz ‑ AI Email Marketing leads worldwide, but 3 of 4 tracked markets crown a different leader — TxtCart AI: SMS Marketing in United States, OptiMonk: AI Popup Builder in India, and others.
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Top 5 Apps in Pop-Up Builder
- OptiMonk: AI Popup Builder — Leads pop-up builder apps with 38.7% install share, rated 4.8★ — gaining share this month.
- Wisepops: Popup Builder & CRO — Holds 2.4% of pop-up builder app install share, rated 4.9★.
- Abandoned Cart Email Marketing — Holds 16.1% of pop-up builder app install share, rated 4.9★ — gaining share this month.
- Wiz ‑ AI Email Marketing — Holds 22.4% of pop-up builder app install share, rated 5.0★ — losing share this month.
- Easy Peasy Popup Builder — Holds 0 of pop-up builder app install share.
Pop-Up Builder Shopify Apps — Frequently Asked Questions
1. Which pop-up builder app has the highest market share on Shopify?
Wiz ‑ AI Email Marketing currently holds the highest market share for pop-up builder apps at 33.5%, but the category is competitive — TxtCart AI: SMS Marketing is close behind at 32.2%. The right choice depends on your specific store needs.
2. How is market share calculated for pop-up builder Shopify apps?
For pop-up builder (a keyword page), market share is rank-weighted — apps at position #1 carry roughly 40× the weight of apps at position #22, and apps beyond #22 are excluded. Each app's weighted score is divided by the total weighted score across the keyword to give the share %. This reflects Shopify search behaviour: most installs come from the top of the results.
3. Which pop-up builder apps are gaining market share on Shopify?
Wiz ‑ AI Email Marketing is gaining pop-up builder app market share fastest this month, up +16.16pp versus 30 days ago. Switch the table sub-tab to "Market Share Changes" to see all gainers ordered by movement.
4. Which pop-up builder apps are losing market share on Shopify?
Abandoned Cart Email Marketing has lost the most market share this month among pop-up builder apps (-9.58pp). Sort the table by Change (Low to High) to see the full list of decliners.
5. Which countries drive the most pop-up builder Shopify app installs?
United States drives the largest share of pop-up builder app installs at 38.3%, followed by Australia at 7.0% and Israel at 5.9%. Use the country picker on the third card to compare market leaders by country.
6. How many pop-up builder apps does ShopDigest track on Shopify?
ShopDigest tracks 96 pop-up builder apps on the Shopify App Store. Market share, rankings, and review data refresh weekly so you can track competitive shifts as they happen.
