Performance Tracking Shopify Apps – Market Share Breakdown
(Updated September 2026) See which performance tracking Shopify apps dominate installs and how their share has shifted over time. This keyword page shows the full market share table, monthly share trends for the leaders, and a country-level breakdown so you can compare global vs regional dominance.
Performance Tracking Shopify Apps — Full Market Share Table
All tracked performance tracking Shopify apps ranked by current install share, with change vs 30 days ago and Leader / Climbing / Declining / Stable status — filterable by country and date range.
| # | App | Market Share | Change | Status |
|---|---|---|---|---|
| 1 |  TikTok | 40.65% | 3.09 | Declining |
| 2 |  Google & YouTube | 28.94% | 0.50 | Declining |
| 3 |  MetaShop: Instagram & Facebook | 17.03% | 1.97 | Climbing |
| 4 |  Attrac Popup, Announcement Bar | 8.48% | 0.24 | Declining |
| 5 |  Facebook & Instagram | 1.54% | 1.09 | Climbing |
| 6 |  Essential Trust Badges & Icons | 1.48% | 0.47 | Climbing |
| 7 |  Kaching Bundles App & Upsells | 0.76% | 0.76 | Climbing |
| 8 |  Parkour: Facebook Pixel & Feed | 0.54% | 0.11 | Declining |
| 9 |  Omega Facebook Pixel, Meta Ads | 0.31% | 0.18 | Climbing |
| 10 |  TA Banner Slider, Sales Pop up | 0.05% | 0.01 | Declining |
Showing 1-10 out of 24
Key Insights:
- TikTok holds 40.6% share of performance tracking app installs — 11.7pp ahead of Google & YouTube (28.9%).
- Top 3 apps (TikTok, Google & YouTube, MetaShop: Instagram & Facebook) account for 86.6% of all performance tracking install share — a competitive market.
- MetaShop: Instagram & Facebook is gaining share fastest this month (+1.97pp) — the largest single gainer among the top performance tracking apps by share.
- TikTok is losing share fastest (-3.09pp) — could indicate a churning user base or a stronger challenger gaining ground.
Performance Tracking Shopify Apps — Market Share Over Time
Monthly market share trajectory for the top 5 performance tracking Shopify apps over the past year — see who's gaining or losing install share month by month.
Charts Data
| App | Apr 2026 | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 |
|---|---|---|---|---|---|---|
| TikTok | — | 36.3% | 43.6%7.36 | 40.6%3.07 | 37.4%3.15 | 34.6%2.85 |
| Google & YouTube | — | 32.5% | 29.4%3.09 | 28.9%0.51 | 28.0%0.89 | 27.9%0.1 |
| MetaShop: Instagram & Facebook | — | 14.5% | 15.1%0.55 | 17.1%2.05 | 19.3%2.2 | 20.6%1.34 |
| Attrac Popup, Announcement Bar | — | 6.2% | 8.8%2.64 | 8.5%0.32 | 8.0%0.5 | 7.9%0.11 |
| Facebook & Instagram | — | 0.2% | 0.5%0.31 | 1.6%1.11 | 6.0%4.43 | 6.9%0.87 |
Key Insights:
- TikTok's share contracted from 36.3% → 34.6% over the charted period.
- Of the top 5 tracked performance tracking apps, 3 grew share and 2 lost share — challengers are eating into leader's share.
Top Performance Tracking Shopify Apps by Country
Per-country market share rankings for performance tracking Shopify apps across 5 markets — see which apps lead in each country and where regional leaders diverge from the global leader.
| # | 🌎 Worldwide |  United States |  India |  China |  United Kingdom |
|---|---|---|---|---|---|
| 1 | | | |||
| 2 | | | | | |
| 3 | | | | | |
| 4 | | | | | |
| 5 | | | |
Key Insights:
- TikTok leads performance tracking apps in 2 of 4 tracked markets (United States, United Kingdom).
- TikTok leads worldwide, but 2 of 4 tracked markets crown a different leader — Google & YouTube in India, Google & YouTube in China.
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Top 5 Apps in Performance Tracking
- MetaShop: Instagram & Facebook — Leads performance tracking apps with 20.6% install share, rated 5.0★ — gaining share this month.
- Google & YouTube — Holds 27.9% of performance tracking app install share, rated 4.5★ — losing share this month.
- Attrac Popup, Announcement Bar — Holds 7.9% of performance tracking app install share, rated 5.0★ — losing share this month.
- TikTok — Holds 34.6% of performance tracking app install share, rated 4.8★ — losing share this month.
- Parkour: Facebook Pixel & Feed — Holds 0.4% of performance tracking app install share, rated 5.0★ — losing share this month.
Performance Tracking Shopify Apps — Frequently Asked Questions
1. Which performance tracking app has the highest market share on Shopify?
TikTok currently holds the highest market share for performance tracking apps at 40.6%, but the category is competitive — Google & YouTube is close behind at 28.9%. The right choice depends on your specific store needs.
2. How is market share calculated for performance tracking Shopify apps?
For performance tracking (a keyword page), market share is rank-weighted — apps at position #1 carry roughly 40× the weight of apps at position #22, and apps beyond #22 are excluded. Each app's weighted score is divided by the total weighted score across the keyword to give the share %. This reflects Shopify search behaviour: most installs come from the top of the results.
3. Which performance tracking apps are gaining market share on Shopify?
MetaShop: Instagram & Facebook is gaining performance tracking app market share fastest this month, up +1.97pp versus 30 days ago. Switch the table sub-tab to "Market Share Changes" to see all gainers ordered by movement.
4. Which performance tracking apps are losing market share on Shopify?
TikTok has lost the most market share this month among performance tracking apps (-3.09pp). Sort the table by Change (Low to High) to see the full list of decliners.
5. Which countries drive the most performance tracking Shopify app installs?
United States drives the largest share of performance tracking app installs at 39.6%, followed by United Kingdom at 5.9% and France at 4.5%. Use the country picker on the third card to compare market leaders by country.
6. How many performance tracking apps does ShopDigest track on Shopify?
ShopDigest tracks 96 performance tracking apps on the Shopify App Store. Market share, rankings, and review data refresh weekly so you can track competitive shifts as they happen.
7. Why does the highest-share performance tracking app differ from the #1 ranked app?
Rank reflects an app's current position in the Shopify App Store under performance tracking (driven by Shopify's own algorithm), while market share on ShopDigest is estimated from review counts and other factors as a proxy for active installs. The two metrics move on independent dynamics, so the highest-share app and the #1-ranked app are not always the same — and a divergence between them is worth noting rather than assuming one will pull the other along. For performance tracking, TikTok leads on share; see the rankings tab for who currently holds #1 position.
