Pay Later Shopify Apps – Market Share Breakdown
(Updated October 2026) See which pay later Shopify apps dominate installs and how their share has shifted over time. This keyword page shows the full market share table, monthly share trends for the leaders, and a country-level breakdown so you can compare global vs regional dominance.
Pay Later Shopify Apps — Full Market Share Table
All tracked pay later Shopify apps ranked by current install share, with change vs 30 days ago and Leader / Climbing / Declining / Stable status — filterable by country and date range.
| # | App | Market Share | Change | Status |
|---|---|---|---|---|
| 1 |  COD King‑Part COD & OTP Verify | 49.24% | 8.16 | Climbing |
| 2 |  EasySell COD Form & Upsells | 22.45% | 1.67 | Climbing |
| 3 |  Partialy: Partial COD Payment | 13.19% | 3.91 | Climbing |
| 4 |  Releasit COD Form & Upsells | 12.33% | 3.83 | Declining |
| 5 |  PayPal Pay Later Messaging | 1.18% | 0.17 | Climbing |
| 6 |  Releasit COD Fee | 0.63% | 10.13 | Declining |
| 7 |  Payflow: COD & Checkout Rules | 0.55% | 0.28 | Climbing |
| 8 |  ACOD: Cash On Delivery COD Fee | 0.24% | 0.15 | Declining |
| 9 |  RUBIX Cash on Delivery:COD Fee | 0.06% | 0.02 | Declining |
| 10 |  Nex Advanced Cash on Delivery | 0.04% | 0.02 | Declining |
Showing 1-10 out of 25
Key Insights:
- COD King‑Part COD & OTP Verify holds 49.2% share of pay later app installs — 26.8pp ahead of EasySell COD Form & Upsells (22.5%).
- Top 3 apps (COD King‑Part COD & OTP Verify, EasySell COD Form & Upsells, Partialy: Partial COD Payment) account for 84.9% of all pay later install share — a concentrated market.
- COD King‑Part COD & OTP Verify is gaining share fastest this month (+8.16pp) — the largest single gainer among the top pay later apps by share.
- Releasit COD Fee is losing share fastest (-10.13pp) — could indicate a churning user base or a stronger challenger gaining ground.
Pay Later Shopify Apps — Market Share Over Time
Monthly market share trajectory for the top 5 pay later Shopify apps over the past year — see who's gaining or losing install share month by month.
Charts Data
| App | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 | Oct 2026 |
|---|---|---|---|---|---|---|
| COD King‑Part COD & OTP Verify | 54.2%10.47 | 40.9%13.35 | 49.0%8.14 | 64.1%15.11 | 56.5%7.61 | 56.6%0.14 |
| EasySell COD Form & Upsells | 23.8%5.16 | 20.8%2.95 | 22.6%1.85 | 28.9%6.29 | 29.6%0.68 | 29.5%0.12 |
| Releasit COD Form & Upsells | 8.2%16.63 | 16.1%7.91 | 12.4%3.71 | 12.4% | 7.4%5.01 | 7.3%0.1 |
| Partialy: Partial COD Payment | 10.1%8.55 | 9.5%0.62 | 13.2%3.73 | 4.9%8.35 | 4.8%0.07 | 4.9%0.07 |
| Releasit COD Fee | 1.3%1.02 | 10.8%9.45 | 0.6%10.15 | 1.3%0.65 | 0.6%0.66 | 0.6%0.01 |
Key Insights:
- COD King‑Part COD & OTP Verify's share expanded from 1.4% → 56.6% over the charted period.
- Of the top 5 tracked pay later apps, 3 grew share and 2 lost share — leader is widening the gap.
Top Pay Later Shopify Apps by Country
Per-country market share rankings for pay later Shopify apps across 5 markets — see which apps lead in each country and where regional leaders diverge from the global leader.
| # | 🌎 Worldwide |  United States |  India |  China |  United Kingdom |
|---|---|---|---|---|---|
| 1 | | | | | |
| 2 | | | | | |
| 3 | | | | | |
| 4 | | | | ||
| 5 | | | | | |
Key Insights:
- Partialy: Partial COD Payment leads pay later apps in 2 of 4 tracked markets (United States, China).
- COD King‑Part COD & OTP Verify leads worldwide, but 3 of 4 tracked markets crown a different leader — Partialy: Partial COD Payment in United States, Partialy: Partial COD Payment in China, and others.
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Top 5 Apps in Pay Later
- COD King‑Part COD & OTP Verify — Leads pay later apps with 56.6% install share, rated 4.9★ — losing share this month.
- Partialy: Partial COD Payment — Holds 4.9% of pay later app install share, rated 4.7★.
- EasySell COD Form & Upsells — Holds 29.5% of pay later app install share, rated 4.9★ — gaining share this month.
- PayPal Pay Later Messaging — Holds 0.3% of pay later app install share, rated 3.2★.
- Payflow: COD & Checkout Rules — Holds 0.4% of pay later app install share, rated 5.0★ — gaining share this month.
Pay Later Shopify Apps — Frequently Asked Questions
1. Which pay later app has the highest market share on Shopify?
COD King‑Part COD & OTP Verify dominates the pay later category on Shopify with 49.2% of installs — 26.8pp ahead of EasySell COD Form & Upsells. This is a clear leader by share, so most merchants default to it unless they have a niche-fit reason to pick differently.
2. How is market share calculated for pay later Shopify apps?
For pay later (a keyword page), market share is rank-weighted — apps at position #1 carry roughly 40× the weight of apps at position #22, and apps beyond #22 are excluded. Each app's weighted score is divided by the total weighted score across the keyword to give the share %. This reflects Shopify search behaviour: most installs come from the top of the results.
3. Which pay later apps are gaining market share on Shopify?
COD King‑Part COD & OTP Verify is gaining pay later app market share fastest this month, up +8.16pp versus 30 days ago. Switch the table sub-tab to "Market Share Changes" to see all gainers ordered by movement.
4. Which pay later apps are losing market share on Shopify?
Releasit COD Fee has lost the most market share this month among pay later apps (-10.13pp). Sort the table by Change (Low to High) to see the full list of decliners.
5. Which countries drive the most pay later Shopify app installs?
India drives the largest share of pay later app installs at 61.0%, followed by Morocco at 6.2% and Peru at 4.0%. Use the country picker on the third card to compare market leaders by country.
6. How many pay later apps does ShopDigest track on Shopify?
ShopDigest tracks 96 pay later apps on the Shopify App Store. Market share, rankings, and review data refresh weekly so you can track competitive shifts as they happen.
