Intuit Shopify Apps – Market Share Breakdown
(Updated September 2026) See which intuit Shopify apps dominate installs and how their share has shifted over time. This keyword page shows the full market share table, monthly share trends for the leaders, and a country-level breakdown so you can compare global vs regional dominance.
Intuit Shopify Apps — Full Market Share Table
All tracked intuit Shopify apps ranked by current install share, with change vs 30 days ago and Leader / Climbing / Declining / Stable status — filterable by country and date range.
| # | App | Market Share | Change | Status |
|---|---|---|---|---|
| 1 |  QuickBooks Online | 53.95% | 4.68 | Declining |
| 2 |  Mailchimp Email SMS Marketing | 22.42% | 1.33 | Declining |
| 3 |  Appstle℠ Subscriptions App | 11.41% | 6.43 | Climbing |
| 4 |  Appstle℠ Memberships | 5.03% | 0.76 | Declining |
| 5 |  Intuitive Shipping | 2.06% | 0.45 | Declining |
| 6 |  Parkour: Facebook Pixel & Feed | 1.72% | 0.92 | Climbing |
| 7 |  Omega Facebook Pixel, Meta Ads | 1.10% | 0.63 | Climbing |
| 8 |  BOGOS: Free Gift Bundle Upsell | 0.72% | 0.42 | Declining |
| 9 |  Kaching CartDrawer Cart Upsell | 0.59% | 0.11 | Climbing |
| 10 |  Track123 Order Tracking | 0.27% | 0.02 | Declining |
Showing 1-10 out of 25
Key Insights:
- QuickBooks Online holds 53.9% share of intuit app installs — 31.5pp ahead of Mailchimp Email SMS Marketing (22.4%).
- Top 3 apps (QuickBooks Online, Mailchimp Email SMS Marketing, Appstle℠ Subscriptions App) account for 87.8% of all intuit install share — a concentrated market.
- Appstle℠ Subscriptions App is gaining share fastest this month (+6.43pp) — the largest single gainer among the top intuit apps by share.
- QuickBooks Online is losing share fastest (-4.68pp) — could indicate a churning user base or a stronger challenger gaining ground.
Intuit Shopify Apps — Market Share Over Time
Monthly market share trajectory for the top 5 intuit Shopify apps over the past year — see who's gaining or losing install share month by month.
Charts Data
| App | Apr 2026 | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 |
|---|---|---|---|---|---|---|
| QuickBooks Online | 64.4%3.65 | 60.6%3.73 | 58.7%1.96 | 53.9%4.77 | 55.2%1.27 | 51.3%3.88 |
| Mailchimp Email SMS Marketing | 22.7%2.14 | 21.9%0.75 | 23.7%1.78 | 22.5%1.22 | 21.9%0.64 | 20.0%1.82 |
| Appstle℠ Subscriptions App | 2.9%3.6 | 4.8%1.93 | 5.0%0.17 | 11.4%6.45 | 11.6%0.17 | 17.6%5.96 |
| Appstle℠ Memberships | 1.9%2.62 | 5.7%3.75 | 5.7%0.03 | 5.0%0.71 | 5.4%0.38 | 4.8%0.55 |
| Intuitive Shipping | 2.8%0.41 | 2.5%0.24 | 2.6%0.06 | 2.1%0.52 | 2.3%0.27 | 2.1%0.2 |
Key Insights:
- QuickBooks Online's share contracted from 64.1% → 51.3% over the charted period.
- Of the top 5 tracked intuit apps, 3 grew share and 2 lost share — challengers are eating into leader's share.
Top Intuit Shopify Apps by Country
Per-country market share rankings for intuit Shopify apps across 5 markets — see which apps lead in each country and where regional leaders diverge from the global leader.
| # | 🌎 Worldwide |  United States |  India |  China |  United Kingdom |
|---|---|---|---|---|---|
| 1 | | | | | |
| 2 | | | | | |
| 3 | | ||||
| 4 | | | |  | |
| 5 | | | | | |
Key Insights:
- QuickBooks Online leads intuit apps in 2 of 4 tracked markets (United States, United Kingdom).
- QuickBooks Online leads worldwide, but 2 of 4 tracked markets crown a different leader — Mailchimp Email SMS Marketing in India, Parkour: Facebook Pixel & Feed in China.
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Top 5 Apps in Intuit
- QuickBooks Online — Leads intuit apps with 51.3% install share, rated 4.7★ — losing share this month.
- Intuitive Shipping — Holds 2.1% of intuit app install share, rated 5.0★ — losing share this month.
- Mailchimp Email SMS Marketing — Holds 20.0% of intuit app install share, rated 4.8★ — losing share this month.
- Parkour: Facebook Pixel & Feed — Holds 1.2% of intuit app install share, rated 5.0★ — losing share this month.
- Appstle℠ Memberships — Holds 4.8% of intuit app install share, rated 5.0★ — losing share this month.
Intuit Shopify Apps — Frequently Asked Questions
1. Which intuit app has the highest market share on Shopify?
QuickBooks Online dominates the intuit category on Shopify with 53.9% of installs — 31.5pp ahead of Mailchimp Email SMS Marketing. This is a clear leader by share, so most merchants default to it unless they have a niche-fit reason to pick differently.
2. How is market share calculated for intuit Shopify apps?
For intuit (a keyword page), market share is rank-weighted — apps at position #1 carry roughly 40× the weight of apps at position #22, and apps beyond #22 are excluded. Each app's weighted score is divided by the total weighted score across the keyword to give the share %. This reflects Shopify search behaviour: most installs come from the top of the results.
3. Which intuit apps are gaining market share on Shopify?
Appstle℠ Subscriptions App is gaining intuit app market share fastest this month, up +6.43pp versus 30 days ago. Switch the table sub-tab to "Market Share Changes" to see all gainers ordered by movement.
4. Which intuit apps are losing market share on Shopify?
QuickBooks Online has lost the most market share this month among intuit apps (-4.68pp). Sort the table by Change (Low to High) to see the full list of decliners.
5. Which countries drive the most intuit Shopify app installs?
United States drives the largest share of intuit app installs at 48.2%, followed by Canada at 14.2% and United Kingdom at 11.5%. Use the country picker on the third card to compare market leaders by country.
6. How many intuit apps does ShopDigest track on Shopify?
ShopDigest tracks 96 intuit apps on the Shopify App Store. Market share, rankings, and review data refresh weekly so you can track competitive shifts as they happen.
