Home Page Shopify Apps – Market Share Breakdown
(Updated September 2026) See which home page Shopify apps dominate installs and how their share has shifted over time. This keyword page shows the full market share table, monthly share trends for the leaders, and a country-level breakdown so you can compare global vs regional dominance.
Home Page Shopify Apps — Full Market Share Table
All tracked home page Shopify apps ranked by current install share, with change vs 30 days ago and Leader / Climbing / Declining / Stable status — filterable by country and date range.
| # | App | Market Share | Change | Status |
|---|---|---|---|---|
| 1 |  Section Store: Theme Sections | 45.97% | 1.76 | Declining |
| 2 |  EComposer Landing Page Builder | 27.35% | 2.30 | Climbing |
| 3 |  GemPages Landing Page Builder | 13.12% | 4.26 | Declining |
| 4 |  GLO Color Swatch Variant Image | 8.09% | 5.28 | Climbing |
| 5 |  G: Theme Sections & Blocks | 2.19% | 0.40 | Climbing |
| 6 |  PageFly ✦ AI Page Builder | 2.04% | 1.87 | Declining |
| 7 |  Omnise ✧ AI Page Builder | 0.53% | 0.11 | Climbing |
| 8 |  Powerful Contact Form Builder | 0.23% | 0.00 | Declining |
| 9 |  LayoutHub ‑ Easy Page Builder | 0.18% | 0.12 | Declining |
| 10 |  Foxify AI Store Builder | 0.06% | 0.03 | Declining |
Showing 1-10 out of 25
Key Insights:
- Section Store: Theme Sections holds 46.0% share of home page app installs — 18.6pp ahead of EComposer Landing Page Builder (27.3%).
- Top 3 apps (Section Store: Theme Sections, EComposer Landing Page Builder, GemPages Landing Page Builder) account for 86.4% of all home page install share — a competitive market.
- GLO Color Swatch Variant Image is gaining share fastest this month (+5.28pp) — the largest single gainer among the top home page apps by share.
- GemPages Landing Page Builder is losing share fastest (-4.26pp) — could indicate a churning user base or a stronger challenger gaining ground.
Home Page Shopify Apps — Market Share Over Time
Monthly market share trajectory for the top 5 home page Shopify apps over the past year — see who's gaining or losing install share month by month.
Charts Data
| App | Apr 2026 | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 |
|---|---|---|---|---|---|---|
| Section Store: Theme Sections | 50.9%0.73 | 49.6%1.31 | 47.7%1.89 | 46.1%1.56 | 32.6%13.56 | 39.5%6.92 |
| GemPages Landing Page Builder | 5.8%0.34 | 12.6%6.77 | 17.4%4.89 | 13.2%4.26 | 19.9%6.66 | 26.1%6.24 |
| EComposer Landing Page Builder | 25.6%0.18 | 24.6%1.04 | 24.9%0.36 | 26.9%1.99 | 31.7%4.77 | 24.5%7.15 |
| PageFly ✦ AI Page Builder | 9.8%0.18 | 9.4%0.35 | 3.9%5.5 | 2.0%1.87 | 2.5%0.49 | 4.1%1.58 |
| GLO Color Swatch Variant Image | 6.0%0.71 | 1.7%4.27 | 2.8%1.12 | 8.3%5.44 | 7.7%0.57 | 3.3%4.4 |
Key Insights:
- Section Store: Theme Sections's share expanded from 5.8% → 39.5% over the charted period.
- Of the top 5 tracked home page apps, 2 grew share and 3 lost share — leader is widening the gap.
Top Home Page Shopify Apps by Country
Per-country market share rankings for home page Shopify apps across 5 markets — see which apps lead in each country and where regional leaders diverge from the global leader.
| # | 🌎 Worldwide |  United States |  India |  China |  United Kingdom |
|---|---|---|---|---|---|
| 1 | | | | | |
| 2 | | | | | |
| 3 | | | | | |
| 4 | | | | | |
| 5 | | |
Key Insights:
- Section Store: Theme Sections leads home page apps in 3 of 4 tracked markets (United States, India, United Kingdom).
- Section Store: Theme Sections leads worldwide, but China bucks the trend — EComposer Landing Page Builder leads there.
⚠️ Data issue or feedback?
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Top 5 Apps in Home Page
- EComposer Landing Page Builder — Leads home page apps with 24.5% install share, rated 4.9★ — losing share this month.
- Section Store: Theme Sections — Holds 39.5% of home page app install share, rated 4.9★ — gaining share this month.
- GemPages Landing Page Builder — Holds 26.1% of home page app install share, rated 4.9★ — gaining share this month.
- G: Theme Sections & Blocks — Holds 1.4% of home page app install share, rated 4.8★ — losing share this month.
- PageFly ✦ AI Page Builder — Holds 4.1% of home page app install share, rated 4.9★ — gaining share this month.
Home Page Shopify Apps — Frequently Asked Questions
1. Which home page app has the highest market share on Shopify?
Section Store: Theme Sections currently holds the highest market share for home page apps at 46.0%, but the category is competitive — EComposer Landing Page Builder is close behind at 27.3%. The right choice depends on your specific store needs.
2. How is market share calculated for home page Shopify apps?
For home page (a keyword page), market share is rank-weighted — apps at position #1 carry roughly 40× the weight of apps at position #22, and apps beyond #22 are excluded. Each app's weighted score is divided by the total weighted score across the keyword to give the share %. This reflects Shopify search behaviour: most installs come from the top of the results.
3. Which home page apps are gaining market share on Shopify?
GLO Color Swatch Variant Image is gaining home page app market share fastest this month, up +5.28pp versus 30 days ago. Switch the table sub-tab to "Market Share Changes" to see all gainers ordered by movement.
4. Which home page apps are losing market share on Shopify?
GemPages Landing Page Builder has lost the most market share this month among home page apps (-4.26pp). Sort the table by Change (Low to High) to see the full list of decliners.
5. Which countries drive the most home page Shopify app installs?
United States drives the largest share of home page app installs at 25.3%, followed by Australia at 8.4% and United Kingdom at 8.2%. Use the country picker on the third card to compare market leaders by country.
6. How many home page apps does ShopDigest track on Shopify?
ShopDigest tracks 96 home page apps on the Shopify App Store. Market share, rankings, and review data refresh weekly so you can track competitive shifts as they happen.
7. Why does the highest-share home page app differ from the #1 ranked app?
Rank reflects an app's current position in the Shopify App Store under home page (driven by Shopify's own algorithm), while market share on ShopDigest is estimated from review counts and other factors as a proxy for active installs. The two metrics move on independent dynamics, so the highest-share app and the #1-ranked app are not always the same — and a divergence between them is worth noting rather than assuming one will pull the other along. For home page, Section Store: Theme Sections leads on share; see the rankings tab for who currently holds #1 position.
