Gift Wrapping Shopify Apps – Market Share Breakdown
(Updated September 2026) See which gift wrapping Shopify apps dominate installs and how their share has shifted over time. This keyword page shows the full market share table, monthly share trends for the leaders, and a country-level breakdown so you can compare global vs regional dominance.
Gift Wrapping Shopify Apps — Full Market Share Table
All tracked gift wrapping Shopify apps ranked by current install share, with change vs 30 days ago and Leader / Climbing / Declining / Stable status — filterable by country and date range.
| # | App | Market Share | Change | Status |
|---|---|---|---|---|
| 1 |  Wrapin ‑ Gift Wrap & Options | 25.88% | 12.18 | Declining |
| 2 |  Kaching Bundles App & Upsells | 18.75% | 18.75 | Climbing |
| 3 |  Globo Product Options, Variant | 16.63% | 6.20 | Declining |
| 4 |  Super: Gift Wrap, Gift Message | 16.10% | 3.92 | Climbing |
| 5 |  Easify Custom Product Options | 12.33% | 4.30 | Climbing |
| 6 |  Giftnote: Gift Message Engine | 4.17% | 3.25 | Declining |
| 7 |  Wrapped: Gift Wrap & Messages | 4.03% | 5.30 | Declining |
| 8 |  GLab: Gift Wrap & Gift Message | 1.51% | 0.75 | Climbing |
| 9 |  Giftship: Gift, Bundle & Ship | 0.24% | 0.33 | Declining |
| 10 |  LDT: Gift Wrap, Gift Message | 0.14% | 0.00 | Climbing |
Showing 1-10 out of 25
Key Insights:
- Wrapin ‑ Gift Wrap & Options holds 25.9% share of gift wrapping app installs — 7.1pp ahead of Kaching Bundles App & Upsells (18.8%).
- Top 3 apps (Wrapin ‑ Gift Wrap & Options, Kaching Bundles App & Upsells, Globo Product Options, Variant) account for 61.3% of all gift wrapping install share — a fragmented market.
- Kaching Bundles App & Upsells is gaining share fastest this month (+18.75pp) — the largest single gainer among the top gift wrapping apps by share.
- Wrapin ‑ Gift Wrap & Options is losing share fastest (-12.18pp) — could indicate a churning user base or a stronger challenger gaining ground.
Gift Wrapping Shopify Apps — Market Share Over Time
Monthly market share trajectory for the top 5 gift wrapping Shopify apps over the past year — see who's gaining or losing install share month by month.
Charts Data
| App | Apr 2026 | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 |
|---|---|---|---|---|---|---|
| Kaching Bundles App & Upsells | 17.3%14.06 | 17.3% | 17.3% | 18.9%1.63 | 18.9% | 43.5%24.56 |
| Wrapin ‑ Gift Wrap & Options | 31.2%18.94 | 35.2%3.96 | 38.1%2.86 | 26.1%11.94 | 15.7%10.46 | 14.8%0.85 |
| Super: Gift Wrap, Gift Message | 12.2%1.41 | 16.0%3.83 | 12.2%3.82 | 15.2%3.05 | 16.6%1.38 | 14.1%2.47 |
| Easify Custom Product Options | 15.7% | 15.7% | 8.0%7.64 | 12.5%4.45 | 19.3%6.8 | 12.2%7.05 |
 Kaching CartDrawer Cart Upsell | 8.0% | 8.0% | 8.0% | 8.0% | 8.2%0.17 | 5.7%2.5 |
Key Insights:
- Kaching Bundles App & Upsells's share expanded from 26.7% → 43.5% over the charted period.
- Of the top 5 tracked gift wrapping apps, 2 grew share and 3 lost share — leader is widening the gap.
Top Gift Wrapping Shopify Apps by Country
Per-country market share rankings for gift wrapping Shopify apps across 5 markets — see which apps lead in each country and where regional leaders diverge from the global leader.
| # | 🌎 Worldwide |  United States |  India |  China |  United Kingdom |
|---|---|---|---|---|---|
| 1 | | | | | |
| 2 | | | | ||
| 3 | | | | ||
| 4 | | | | | |
| 5 | | |  | | |
Key Insights:
- Super: Gift Wrap, Gift Message leads gift wrapping apps in 2 of 4 tracked markets (United States, United Kingdom).
- Wrapin ‑ Gift Wrap & Options leads worldwide, but 3 of 4 tracked markets crown a different leader — Super: Gift Wrap, Gift Message in United States, Globo Product Options, Variant in China, and others.
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Top 5 Apps in Gift Wrapping
- PAL ‑ Gift Wrap, Gift Note — Leads gift wrapping apps with 0 install share, rated 4.9★.
- Wrapin ‑ Gift Wrap & Options — Holds 14.8% of gift wrapping app install share, rated 4.9★ — losing share this month.
- Super: Gift Wrap, Gift Message — Holds 14.1% of gift wrapping app install share, rated 4.7★ — gaining share this month.
- Wrapped: Gift Wrap & Messages — Holds 2.7% of gift wrapping app install share, rated 4.9★ — losing share this month.
- Normalize Gift Wrap & Message — Holds 0.5% of gift wrapping app install share, rated 4.6★ — losing share this month.
Gift Wrapping Shopify Apps — Frequently Asked Questions
1. Which gift wrapping app has the highest market share on Shopify?
Wrapin ‑ Gift Wrap & Options ranks #1 by share among gift wrapping apps at 25.9%, but the market is fragmented — multiple apps capture meaningful share. Compare the top 5 on features and pricing before deciding.
2. How is market share calculated for gift wrapping Shopify apps?
For gift wrapping (a keyword page), market share is rank-weighted — apps at position #1 carry roughly 40× the weight of apps at position #22, and apps beyond #22 are excluded. Each app's weighted score is divided by the total weighted score across the keyword to give the share %. This reflects Shopify search behaviour: most installs come from the top of the results.
3. Which gift wrapping apps are gaining market share on Shopify?
Kaching Bundles App & Upsells is gaining gift wrapping app market share fastest this month, up +18.75pp versus 30 days ago. Switch the table sub-tab to "Market Share Changes" to see all gainers ordered by movement.
4. Which gift wrapping apps are losing market share on Shopify?
Wrapin ‑ Gift Wrap & Options has lost the most market share this month among gift wrapping apps (-12.18pp). Sort the table by Change (Low to High) to see the full list of decliners.
5. Which countries drive the most gift wrapping Shopify app installs?
United States drives the largest share of gift wrapping app installs at 31.0%, followed by Australia at 11.8% and Netherlands at 8.4%. Use the country picker on the third card to compare market leaders by country.
6. How many gift wrapping apps does ShopDigest track on Shopify?
ShopDigest tracks 96 gift wrapping apps on the Shopify App Store. Market share, rankings, and review data refresh weekly so you can track competitive shifts as they happen.
7. Why does the highest-share gift wrapping app differ from the #1 ranked app?
Rank reflects an app's current position in the Shopify App Store under gift wrapping (driven by Shopify's own algorithm), while market share on ShopDigest is estimated from review counts and other factors as a proxy for active installs. The two metrics move on independent dynamics, so the highest-share app and the #1-ranked app are not always the same — and a divergence between them is worth noting rather than assuming one will pull the other along. For gift wrapping, Wrapin ‑ Gift Wrap & Options leads on share; see the rankings tab for who currently holds #1 position.
