Gift Options Shopify Apps – Market Share Breakdown
(Updated September 2026) See which gift options Shopify apps dominate installs and how their share has shifted over time. This keyword page shows the full market share table, monthly share trends for the leaders, and a country-level breakdown so you can compare global vs regional dominance.
Gift Options Shopify Apps — Full Market Share Table
All tracked gift options Shopify apps ranked by current install share, with change vs 30 days ago and Leader / Climbing / Declining / Stable status — filterable by country and date range.
| # | App | Market Share | Change | Status |
|---|---|---|---|---|
| 1 |  AppHero: Free Gifts BOGO Offer | 70.34% | 12.40 | Climbing |
| 2 |  Giftship: Gift, Bundle & Ship | 9.10% | 0.89 | Climbing |
| 3 |  Globo Product Options, Variant | 4.78% | 2.68 | Declining |
| 4 |  Wrapin ‑ Gift Wrap & Options | 4.09% | 0.26 | Declining |
| 5 |  Easify Custom Product Options | 3.55% | 1.70 | Declining |
| 6 |  Super: Gift Wrap, Gift Message | 2.65% | 1.15 | Climbing |
| 7 |  OPTIS Product Options, Variant | 1.92% | 2.01 | Declining |
| 8 |  Mini:Custom Fields Personalize | 1.43% | 0.38 | Climbing |
| 9 |  Wrapped: Gift Wrap & Messages | 0.87% | 0.44 | Declining |
| 10 |  CK: Free Gift with Purchase | 0.87% | 0.56 | Declining |
Showing 1-10 out of 25
Key Insights:
- AppHero: Free Gifts BOGO Offer holds 70.3% share of gift options app installs — 61.2pp ahead of Giftship: Gift, Bundle & Ship (9.1%).
- Top 3 apps (AppHero: Free Gifts BOGO Offer, Giftship: Gift, Bundle & Ship, Globo Product Options, Variant) account for 84.2% of all gift options install share — a concentrated market.
- AppHero: Free Gifts BOGO Offer is gaining share fastest this month (+12.40pp) — the largest single gainer among the top gift options apps by share.
- Globo Product Options, Variant is losing share fastest (-2.68pp) — could indicate a churning user base or a stronger challenger gaining ground.
Gift Options Shopify Apps — Market Share Over Time
Monthly market share trajectory for the top 5 gift options Shopify apps over the past year — see who's gaining or losing install share month by month.
Charts Data
| App | Apr 2026 | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 |
|---|---|---|---|---|---|---|
| Giftship: Gift, Bundle & Ship | — | 1.9% | 8.2%6.25 | 9.0%0.81 | 21.4%12.37 | 41.6%20.22 |
| Easify Custom Product Options | — | 81.5% | 5.2%76.28 | 3.5%1.72 | 14.4%10.84 | 11.7%2.7 |
| Wrapin ‑ Gift Wrap & Options | — | 0.7% | 4.3%3.69 | 4.0%0.29 | 7.4%3.37 | 9.0%1.54 |
| CK: Free Gift with Purchase | — | 0.2% | 1.4%1.2 | 0.9%0.57 | 11.1%10.27 | 8.6%2.49 |
| Globo Product Options, Variant | — | 1.6% | 7.4%5.86 | 4.8%2.69 | 19.9%15.15 | 8.5%11.37 |
Key Insights:
- Giftship: Gift, Bundle & Ship's share expanded from 1.9% → 41.6% over the charted period.
- Of the top 5 tracked gift options apps, 4 grew share and 1 lost share — leader is widening the gap.
Top Gift Options Shopify Apps by Country
Per-country market share rankings for gift options Shopify apps across 5 markets — see which apps lead in each country and where regional leaders diverge from the global leader.
| # | 🌎 Worldwide |  United States |  India |  China |  United Kingdom |
|---|---|---|---|---|---|
| 1 | | | | | |
| 2 | | | | | |
| 3 | | | | | |
| 4 | | | | | |
| 5 | | | | | |
Key Insights:
- AppHero: Free Gifts BOGO Offer leads gift options apps in all 4 tracked markets — United States, India, China, United Kingdom.
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Top 5 Apps in Gift Options
- Giftship: Gift, Bundle & Ship — Leads gift options apps with 41.6% install share, rated 4.8★ — gaining share this month.
- Gift Options Plus — Holds 3.5% of gift options app install share, rated 4.4★ — losing share this month.
- Wrapin ‑ Gift Wrap & Options — Holds 9.0% of gift options app install share, rated 4.9★ — gaining share this month.
- Super: Gift Wrap, Gift Message — Holds 7.7% of gift options app install share, rated 4.7★ — gaining share this month.
- CK: Free Gift with Purchase — Holds 8.6% of gift options app install share, rated 4.9★ — losing share this month.
Gift Options Shopify Apps — Frequently Asked Questions
1. Which gift options app has the highest market share on Shopify?
AppHero: Free Gifts BOGO Offer dominates the gift options category on Shopify with 70.3% of installs — 61.2pp ahead of Giftship: Gift, Bundle & Ship. This is a clear leader by share, so most merchants default to it unless they have a niche-fit reason to pick differently.
2. How is market share calculated for gift options Shopify apps?
For gift options (a keyword page), market share is rank-weighted — apps at position #1 carry roughly 40× the weight of apps at position #22, and apps beyond #22 are excluded. Each app's weighted score is divided by the total weighted score across the keyword to give the share %. This reflects Shopify search behaviour: most installs come from the top of the results.
3. Which gift options apps are gaining market share on Shopify?
AppHero: Free Gifts BOGO Offer is gaining gift options app market share fastest this month, up +12.40pp versus 30 days ago. Switch the table sub-tab to "Market Share Changes" to see all gainers ordered by movement.
4. Which gift options apps are losing market share on Shopify?
Globo Product Options, Variant has lost the most market share this month among gift options apps (-2.68pp). Sort the table by Change (Low to High) to see the full list of decliners.
5. Which countries drive the most gift options Shopify app installs?
United States drives the largest share of gift options app installs at 53.3%, followed by United Kingdom at 6.0% and Australia at 5.9%. Use the country picker on the third card to compare market leaders by country.
6. How many gift options apps does ShopDigest track on Shopify?
ShopDigest tracks 96 gift options apps on the Shopify App Store. Market share, rankings, and review data refresh weekly so you can track competitive shifts as they happen.
