Frequently Bought Shopify Apps – Market Share Breakdown
(Updated September 2026) See which frequently bought Shopify apps dominate installs and how their share has shifted over time. This keyword page shows the full market share table, monthly share trends for the leaders, and a country-level breakdown so you can compare global vs regional dominance.
Frequently Bought Shopify Apps — Full Market Share Table
All tracked frequently bought Shopify apps ranked by current install share, with change vs 30 days ago and Leader / Climbing / Declining / Stable status — filterable by country and date range.
| # | App | Market Share | Change | Status |
|---|---|---|---|---|
| 1 |  Essential Upsell & Cross Sell | 40.21% | 7.09 | Climbing |
| 2 |  Frequently Bought Together CBB | 22.70% | 1.91 | Climbing |
| 3 |  Upsell & Cross Sell — Selleasy | 15.88% | 4.28 | Climbing |
| 4 |  AOV.ai Bundles Quantity Breaks | 4.62% | 0.68 | Climbing |
| 5 |  Frequently Bought Together FT | 3.42% | 2.45 | Climbing |
| 6 |  Kaching Bundles App & Upsells | 3.16% | 1.20 | Climbing |
| 7 |  BOGOS: Free Gift Bundle Upsell | 2.61% | 0.65 | Declining |
| 8 |  WB: Frequently Bought Together | 2.21% | 4.46 | Declining |
| 9 |  Kaching CartDrawer Cart Upsell | 1.02% | 0.26 | Climbing |
| 10 |  Wiser AI ‑ Upsell & Cross Sell | 0.85% | 0.85 | Climbing |
Showing 1-10 out of 26
Key Insights:
- Essential Upsell & Cross Sell holds 40.2% share of frequently bought app installs — 17.5pp ahead of Frequently Bought Together CBB (22.7%).
- Top 3 apps (Essential Upsell & Cross Sell, Frequently Bought Together CBB, Upsell & Cross Sell — Selleasy) account for 78.8% of all frequently bought install share — a fragmented market.
- Essential Upsell & Cross Sell is gaining share fastest this month (+7.09pp) — the largest single gainer among the top frequently bought apps by share.
- WB: Frequently Bought Together is losing share fastest (-4.46pp) — could indicate a churning user base or a stronger challenger gaining ground.
Frequently Bought Shopify Apps — Market Share Over Time
Monthly market share trajectory for the top 5 frequently bought Shopify apps over the past year — see who's gaining or losing install share month by month.
Charts Data
| App | Apr 2026 | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 |
|---|---|---|---|---|---|---|
 FBP | Fast Bundle & Upsell App | 0.6%0.4 | 10.9%10.25 | 14.6%3.74 | 14.6% | 17.4%2.74 | 31.3%13.9 |
| Essential Upsell & Cross Sell | 72.6%15.16 | 47.3%25.29 | 32.9%14.47 | 39.9%7 | 33.0%6.86 | 22.4%10.59 |
| Frequently Bought Together CBB | 3.9%1.89 | 17.4%13.46 | 20.8%3.42 | 23.1%2.26 | 20.0%3.06 | 13.6%6.4 |
| Upsell & Cross Sell — Selleasy | 5.9%2.96 | 12.4%6.48 | 11.7%0.69 | 15.9%4.2 | 14.3%1.62 | 10.2%4.06 |
| Kaching Bundles App & Upsells | 1.4%6.72 | 2.1%0.66 | 2.0%0.1 | 3.1%1.19 | 3.1% | 9.5%6.38 |
Key Insights:
- FBP | Fast Bundle & Upsell App's share expanded from 1.2% → 31.3% over the charted period.
- Of the top 5 tracked frequently bought apps, 3 grew share and 2 lost share — leader is widening the gap.
Top Frequently Bought Shopify Apps by Country
Per-country market share rankings for frequently bought Shopify apps across 5 markets — see which apps lead in each country and where regional leaders diverge from the global leader.
| # | 🌎 Worldwide |  United States |  India |  China |  United Kingdom |
|---|---|---|---|---|---|
| 1 | | | | | |
| 2 | | | | | |
| 3 | | | | | |
| 4 | | | | | |
| 5 | | | | |
Key Insights:
- Essential Upsell & Cross Sell leads frequently bought apps in 3 of 4 tracked markets (United States, India, United Kingdom).
- Essential Upsell & Cross Sell leads worldwide, but China bucks the trend — Frequently Bought Together CBB leads there.
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Top 5 Apps in Frequently Bought
- Frequently Bought Together CBB — Leads frequently bought apps with 13.6% install share, rated 4.8★ — losing share this month.
- Frequently Bought Together FT — Holds 2.4% of frequently bought app install share, rated 4.6★ — losing share this month.
- Essential Upsell & Cross Sell — Holds 22.4% of frequently bought app install share, rated 5.0★ — losing share this month.
- FBP | Fast Bundle & Upsell App — Holds 31.3% of frequently bought app install share, rated 5.0★ — gaining share this month.
- Upsell & Cross Sell — Selleasy — Holds 10.2% of frequently bought app install share, rated 4.9★ — losing share this month.
Frequently Bought Shopify Apps — Frequently Asked Questions
1. Which frequently bought app has the highest market share on Shopify?
Essential Upsell & Cross Sell ranks #1 by share among frequently bought apps at 40.2%, but the market is fragmented — multiple apps capture meaningful share. Compare the top 5 on features and pricing before deciding.
2. How is market share calculated for frequently bought Shopify apps?
For frequently bought (a keyword page), market share is rank-weighted — apps at position #1 carry roughly 40× the weight of apps at position #22, and apps beyond #22 are excluded. Each app's weighted score is divided by the total weighted score across the keyword to give the share %. This reflects Shopify search behaviour: most installs come from the top of the results.
3. Which frequently bought apps are gaining market share on Shopify?
Essential Upsell & Cross Sell is gaining frequently bought app market share fastest this month, up +7.09pp versus 30 days ago. Switch the table sub-tab to "Market Share Changes" to see all gainers ordered by movement.
4. Which frequently bought apps are losing market share on Shopify?
WB: Frequently Bought Together has lost the most market share this month among frequently bought apps (-4.46pp). Sort the table by Change (Low to High) to see the full list of decliners.
5. Which countries drive the most frequently bought Shopify app installs?
United States drives the largest share of frequently bought app installs at 28.0%, followed by United Kingdom at 8.6% and Australia at 6.7%. Use the country picker on the third card to compare market leaders by country.
6. How many frequently bought apps does ShopDigest track on Shopify?
ShopDigest tracks 96 frequently bought apps on the Shopify App Store. Market share, rankings, and review data refresh weekly so you can track competitive shifts as they happen.
7. Why does the highest-share frequently bought app differ from the #1 ranked app?
Rank reflects an app's current position in the Shopify App Store under frequently bought (driven by Shopify's own algorithm), while market share on ShopDigest is estimated from review counts and other factors as a proxy for active installs. The two metrics move on independent dynamics, so the highest-share app and the #1-ranked app are not always the same — and a divergence between them is worth noting rather than assuming one will pull the other along. For frequently bought, Essential Upsell & Cross Sell leads on share; see the rankings tab for who currently holds #1 position.
