Facebook Channel Shopify Apps – Market Share Breakdown
(Updated September 2026) See which facebook channel Shopify apps dominate installs and how their share has shifted over time. This keyword page shows the full market share table, monthly share trends for the leaders, and a country-level breakdown so you can compare global vs regional dominance.
Facebook Channel Shopify Apps — Full Market Share Table
All tracked facebook channel Shopify apps ranked by current install share, with change vs 30 days ago and Leader / Climbing / Declining / Stable status — filterable by country and date range.
| # | App | Market Share | Change | Status |
|---|---|---|---|---|
| 1 |  Facebook & Instagram | 79.84% | 25.70 | Climbing |
| 2 |  MetaShop: Instagram & Facebook | 14.54% | 15.12 | Declining |
| 3 |  Omega Facebook Pixel, Meta Ads | 3.37% | 4.68 | Declining |
| 4 |  CedCommerce Amazon Channel | 0.86% | 3.59 | Declining |
| 5 |  ∞ Facebook & Instagram Shop AI | 0.38% | 1.62 | Declining |
| 6 |  ∞ Facebook Product Feed | 0.29% | 0.35 | Declining |
| 7 |  Parkour: Facebook Pixel & Feed | 0.28% | 0.19 | Declining |
| 8 |  TiXel: Meta Pixel TikTok Pixel | 0.27% | 0.27 | Climbing |
| 9 |  Microsoft Channel | 0.05% | 0.22 | Declining |
| 10 |  Meta & Facebook Pixels by Nabu | 0.03% | 0.09 | Declining |
Showing 1-10 out of 24
Key Insights:
- Facebook & Instagram holds 79.8% share of facebook channel app installs — 65.3pp ahead of MetaShop: Instagram & Facebook (14.5%).
- Top 3 apps (Facebook & Instagram, MetaShop: Instagram & Facebook, Omega Facebook Pixel, Meta Ads) account for 97.7% of all facebook channel install share — a concentrated market.
- Facebook & Instagram is gaining share fastest this month (+25.70pp) — the largest single gainer among the top facebook channel apps by share.
- MetaShop: Instagram & Facebook is losing share fastest (-15.12pp) — could indicate a churning user base or a stronger challenger gaining ground.
Facebook Channel Shopify Apps — Market Share Over Time
Monthly market share trajectory for the top 5 facebook channel Shopify apps over the past year — see who's gaining or losing install share month by month.
Charts Data
| App | Apr 2026 | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 |
|---|---|---|---|---|---|---|
| Facebook & Instagram | 7.7%0.27 | 41.2%33.5 | 56.2%15.05 | 80.5%24.25 | 84.8%4.35 | 85.0%0.24 |
| MetaShop: Instagram & Facebook | 54.8%2.08 | 37.3%17.55 | 28.3%8.95 | 14.2%14.17 | 11.2%2.94 | 10.5%0.72 |
| Omega Facebook Pixel, Meta Ads | 21.4%2.79 | 11.2%10.26 | 7.7%3.48 | 3.2%4.45 | 2.4%0.86 | 2.1%0.29 |
| CedCommerce Amazon Channel | 11.4%0.09 | 5.8%5.57 | 4.3%1.57 | 0.8%3.46 | 0.6%0.24 | 1.0%0.46 |
| ∞ Facebook & Instagram Shop AI | 0.4%0.01 | 1.6%1.16 | 1.9%0.3 | 0.4%1.53 | 0.4%0.06 | 1.0%0.54 |
Key Insights:
- Facebook & Instagram's share expanded from 23.0% → 85.0% over the charted period.
- Of the top 5 tracked facebook channel apps, 2 grew share and 3 lost share — leader is widening the gap.
Top Facebook Channel Shopify Apps by Country
Per-country market share rankings for facebook channel Shopify apps across 5 markets — see which apps lead in each country and where regional leaders diverge from the global leader.
| # | 🌎 Worldwide |  United States |  India |  China |  United Kingdom |
|---|---|---|---|---|---|
| 1 | | ||||
| 2 | | | | | |
| 3 | | | | | |
| 4 | | | | | |
| 5 | | | | | |
Key Insights:
- Facebook & Instagram leads facebook channel apps in 3 of 4 tracked markets (United States, India, United Kingdom).
- Facebook & Instagram leads worldwide, but China bucks the trend — Omega Facebook Pixel, Meta Ads leads there.
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Top 5 Apps in Facebook Channel
- Facebook & Instagram — Leads facebook channel apps with 85.1% install share, rated 3.8★ — gaining share this month.
- MetaShop: Instagram & Facebook — Holds 10.5% of facebook channel app install share, rated 5.0★ — losing share this month.
- Omega Facebook Pixel, Meta Ads — Holds 2.1% of facebook channel app install share, rated 4.8★ — losing share this month.
- ∞ Facebook Product Feed — Holds 0.1% of facebook channel app install share, rated 4.8★.
- CedCommerce Amazon Channel — Holds 1.0% of facebook channel app install share, rated 4.7★ — gaining share this month.
Facebook Channel Shopify Apps — Frequently Asked Questions
1. Which facebook channel app has the highest market share on Shopify?
Facebook & Instagram dominates the facebook channel category on Shopify with 79.8% of installs — 65.3pp ahead of MetaShop: Instagram & Facebook. This is a clear leader by share, so most merchants default to it unless they have a niche-fit reason to pick differently.
2. How is market share calculated for facebook channel Shopify apps?
For facebook channel (a keyword page), market share is rank-weighted — apps at position #1 carry roughly 40× the weight of apps at position #22, and apps beyond #22 are excluded. Each app's weighted score is divided by the total weighted score across the keyword to give the share %. This reflects Shopify search behaviour: most installs come from the top of the results.
3. Which facebook channel apps are gaining market share on Shopify?
Facebook & Instagram is gaining facebook channel app market share fastest this month, up +25.70pp versus 30 days ago. Switch the table sub-tab to "Market Share Changes" to see all gainers ordered by movement.
4. Which facebook channel apps are losing market share on Shopify?
MetaShop: Instagram & Facebook has lost the most market share this month among facebook channel apps (-15.12pp). Sort the table by Change (Low to High) to see the full list of decliners.
5. Which countries drive the most facebook channel Shopify app installs?
United States drives the largest share of facebook channel app installs at 41.1%, followed by United Kingdom at 6.1% and Australia at 5.1%. Use the country picker on the third card to compare market leaders by country.
6. How many facebook channel apps does ShopDigest track on Shopify?
ShopDigest tracks 96 facebook channel apps on the Shopify App Store. Market share, rankings, and review data refresh weekly so you can track competitive shifts as they happen.
